DiamondBuzz
WFDB Launches “Moments” Campaign to Highlight the Emotional Power of Natural Diamonds
The World Federation of Diamond Bourses (WFDB) has launched a new social media campaign titled “Moments,” designed to emphasize the deep emotional connections and significance that natural diamonds hold in life’s most meaningful experiences. With the slogan, “Crafted by Earth, Celebrated by You,” the campaign underscores how these timeless gemstones are integral to cherished memories.
The campaign’s debut post features a heartfelt image of a mother passing down her diamond ring to her daughter, accompanied by the message, “This diamond has seen me through life’s most precious moments, and now it will witness yours.” The post also reflects on the significance of natural diamonds, stating, “A natural diamond isn’t just jewellery – it’s a symbol of permanence, a reminder of the bond we share, and a connection to the love passed down through generations.”
Yoram Dvash, President of the WFDB, expressed, “Our mission is to restore natural diamonds to their rightful place as symbols of enduring love. This campaign is just the beginning of our efforts to showcase the beauty and emotion that these gemstones represent.”
DiamondBuzz
Diamond Slump forces Debswana to diversify into copper, platinum and solar
Diamond-centric mining models is giving way to broader resource portfolios
Debswana Diamond Company, the 50–50 joint venture between the Botswana government and De Beers, is moving to diversify into copper, platinum and renewable energy as the prolonged downturn in natural diamond demand pressures earnings and forces the industry to rethink its growth strategy.
The company’s board has approved plans to invest in a portfolio of non-diamond projects after revenue fell 46% in 2024, the latest available financial year, highlighting the scale of the downturn in the global diamond market.
The move signals a strategic shift toward commodities with stronger long-term demand fundamentals, particularly copper, which is central to global electrification and energy-transition infrastructure.
Debswana’s diversification reflects a broader industry pivot as diamond producers confront weak consumer demand, rising competition from lab-grown stones and elevated inventories across the supply chain.
The shift is also visible among smaller exploration companies. Botswana Diamonds recently rebranded as Botswana Minerals, signalling its own strategic focus on copper exploration rather than diamonds.
Together, these moves underscore a growing consensus across the sector: the era of diamond-centric mining models is giving way to broader resource portfolios anchored in energy-transition metals.
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