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Angola’s Endiama and Sodiam Join Natural Diamond Council with $8M Pledge to Boost Global Campaign

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Angola’s state-owned diamond giants, ENDIAMA E.P. and SODIAM E.P., have officially announced their joint membership in the Natural Diamond Council (NDC), effective July 1, 2025. Their entry comes with a significant $8 million funding commitment aimed at supporting the NDC’s global marketing efforts during the critical second half of the year.

This move underscores Angola’s expanding influence in the international diamond trade. As the world’s third-largest producer of natural diamonds and a key region for future exploration, Angola is positioning itself as a responsible and proactive leader in promoting the value and integrity of natural diamonds.

“Promoting the values and socioeconomic benefits of our diamond industry is a national priority,” said Diamantino Azevedo, Angola’s Minister of Mineral Resources, Oil and Gas. “By joining the Natural Diamond Council, Endiama and Sodiam are reinforcing our long-term commitment to transparency, sustainability, and global consumer engagement.”

David Kellie, CEO of the NDC, welcomed the partnership, noting, “Endiama and Sodiam’s participation comes at a transformative moment for the industry. Their support will help amplify our message about the natural diamond’s rarity, authenticity, and lasting positive impact.”

Richa Singh, Managing Director of NDC India & Middle East, added, “Diamonds represent deep emotional and cultural significance. With Endiama and Sodiam on board, we are better positioned to educate consumers and share the inspiring stories behind each natural diamond.”

De Beers, a founding NDC member, responded to Angola’s $8 million contribution by pledging a matching amount for 2025, further strengthening the Council’s ability to run impactful global campaigns.

With their membership, Endiama and Sodiam join a prestigious lineup of NDC contributors, including De Beers, Rio Tinto, Petra Diamonds, Murowa, and the Okavango Diamond Company. Together, they aim to promote the enduring value, ethical sourcing, and community benefits of natural diamonds on the global stage.

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DiamondBuzz

Kylie Jenner Debuts At Victoria’s Secret Show In $50 Million Fantasy Bra By Jacob & Co.

Kylie Jenner Walks The Ramp In Bra Crafted By Jacob & Co. From 4,410 Natural Diamonds Surrounding A 75.54-Carat Radiant-Cut Fancy Vivid Yellow Diamond

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This year, the famous Fantasy Bra returned to the runway for the first time since 2018. Made by New York jeweler Jacob & Co., it costs $50 million—making it the most expensive Fantasy Bra ever and about $35 million more expensive than any previous version.

Making her Victoria’s Secret Fashion Show runway debut,Kylie Jenner wore the show-stopping bedazzled bra, a gauzy white mini skirt and expansive white feathered angel wings.

The bra features 4,410 natural diamonds set around a large, bright yellow 75.54-carat diamond. A team of 15 craftspeople spent over 1,000 hours creating the piece, which weighs just under two kilograms (about 4.4 pounds).

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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