DiamondBuzz
Angola’s Endiama and Sodiam Join Natural Diamond Council with $8M Pledge to Boost Global Campaign
Angola’s state-owned diamond giants, ENDIAMA E.P. and SODIAM E.P., have officially announced their joint membership in the Natural Diamond Council (NDC), effective July 1, 2025. Their entry comes with a significant $8 million funding commitment aimed at supporting the NDC’s global marketing efforts during the critical second half of the year.
This move underscores Angola’s expanding influence in the international diamond trade. As the world’s third-largest producer of natural diamonds and a key region for future exploration, Angola is positioning itself as a responsible and proactive leader in promoting the value and integrity of natural diamonds.
“Promoting the values and socioeconomic benefits of our diamond industry is a national priority,” said Diamantino Azevedo, Angola’s Minister of Mineral Resources, Oil and Gas. “By joining the Natural Diamond Council, Endiama and Sodiam are reinforcing our long-term commitment to transparency, sustainability, and global consumer engagement.”
David Kellie, CEO of the NDC, welcomed the partnership, noting, “Endiama and Sodiam’s participation comes at a transformative moment for the industry. Their support will help amplify our message about the natural diamond’s rarity, authenticity, and lasting positive impact.”
Richa Singh, Managing Director of NDC India & Middle East, added, “Diamonds represent deep emotional and cultural significance. With Endiama and Sodiam on board, we are better positioned to educate consumers and share the inspiring stories behind each natural diamond.”
De Beers, a founding NDC member, responded to Angola’s $8 million contribution by pledging a matching amount for 2025, further strengthening the Council’s ability to run impactful global campaigns.
With their membership, Endiama and Sodiam join a prestigious lineup of NDC contributors, including De Beers, Rio Tinto, Petra Diamonds, Murowa, and the Okavango Diamond Company. Together, they aim to promote the enduring value, ethical sourcing, and community benefits of natural diamonds on the global stage.
DiamondBuzz
Alrosa Plans To Expand Diamond Production Through Severalmaz
Outlines An Expansionary Roadmap and Diversification Strategy Amid Market Volatility
Alrosa has confirmed a strategic pivot toward aggressive capacity expansion via its wholly-owned subsidiary, Severalmaz. Currently contributing approximately 10% to the Group’s aggregate output, Severalmaz is slated to become a primary engine for long-term value creation.
Despite prevailing macroeconomic headwinds and a softening in global demand for natural stones, Alrosa reported that the Lomonosov deposit maintained a stable production baseline, yielding an annualized run-rate of approximately 3.5 million carats through FY24 and FY25.
Key Strategic Pillars:
- Operational Resilience: CEO Pavel Marinychev emphasized that Severalmaz serves as a systemically important entity within the Arkhangelsk regional economy, providing a “solid foundation” for the Group’s multi-decade development cycle.
- CAPEX & Exploration: The firm is committed to significant capital expenditure directed toward greenfield exploration and the modernization of existing mining infrastructure to drive operational alpha and safety.
- Portfolio Diversification: To hedge against cyclical diamond market downturns, Alrosa is actively de-risking its balance sheet by diversifying into gold mining and offloading approximately 30% of its inventory to Gokhran to ensure consistent liquidity flows.
- R&D Synergies: The roadmap includes deep integration with regional scientific-industrial hubs to optimize extraction efficiencies and future-proof the production pipeline.
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