National News
Vummidi Bangaru Jewellers Appoints Deepansh Bhargava as Marketing Head to Lead Brand’s Next Growth Chapter
As VBJ celebrates 125 years, Bhargava’s retail and lifestyle marketing expertise is set to drive domestic and international expansion, including key U.S. and Tamil Nadu markets.

Vummidi Bangaru Jewellers (VBJ), one of South India’s most respected jewellery houses, has appointed Deepansh Bhargava as Senior Vice President and Head of Marketing. The move comes as VBJ celebrates its 125th anniversary and embarks on a bold new phase of growth both in India and abroad.
Bhargava brings extensive experience in retail and lifestyle marketing, having led brand strategy and digital initiatives across prominent fashion and premium retail companies. His previous roles include contributions to the national rollout of Central under Future Group, and early-stage brand-building efforts for Brand Factory and Foodhall. At DLF Luxury and Premium Retail, he deepened his understanding of consumer behavior in upscale retail environments and developed an expertise in experiential marketing.

Announcing the appointment, Amarendran Vummidi, Managing Director of VBJ, said, “Our journey toward becoming a Rs 5,000 crore brand is just beginning. After the successful launch of our showroom in Dallas, Texas, we are preparing to expand further in the U.S. with new stores in Chicago, California, and Virginia. At home, we’re focused on deepening our presence in Tamil Nadu, with upcoming stores in Coimbatore, Trichy, Madurai, and additional Chennai locations such as T. Nagar and Chrompet. We believe Deepansh Bhargava’s leadership will bring strategic depth to this exciting journey.”
Jithendra Vummidi, Joint Managing Director, added, “Jewellery is both an emotional and cultural investment. Staying relevant means staying connected with our customers’ evolving aspirations. Deepansh’s insight and creativity will help us strengthen our brand while staying rooted in our heritage.”


Speaking about his new role, Bhargava said, “I’m honoured to join VBJ at such a landmark moment. It’s a privilege to be part of a legacy brand known for exceptional craftsmanship and deep cultural significance. I look forward to helping shape the next phase of its growth and relevance.”
VBJ, known for its exquisite gold, diamond, and silver jewellery, operates flagship stores in Chennai and has announced aggressive expansion plans across South India and internationally. The company opened its first overseas store in Dallas in 2023 and is now eyeing further growth in key North American markets.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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