National News
Voluntary gold, silver pledges to boost MSME, agri sector lending
The Reserve Bank of India (RBI) has introduced a significant change that is set to boost priority sector lending to both the agriculture sector and micro-enterprises.
Banks can now voluntarily accept gold as collateral for loans up to ₹10 lakh, a move expected to simplify credit access for farmers and small business owners. This clarification regarding the classification of gold-backed loans within priority sector lending aims to encourage banks to extend more credit to these vital segments of the economy.
The directive ensures that borrowers who voluntarily pledge personal gold or silver assets retain access to collateral-free loan benefits and terms. This prevents inadvertent disqualification from favorable lending conditions due to security provision. The directive is expected to reduce rural dependence on informal moneylenders by providing formal banking alternatives with comparable speed and accessibility.
The change is expected to enhance financial inclusion. In rural India, gold remains the most liquid household asset. By allowing its use as security, banks can process loans faster, especially critical during sowing seasons or emergencies. Gold-backed loans are easier to disburse, reducing dependence on informal moneylenders and tightening repayment discipline.
In 2023, the RBI had asked banks to classify all loans that were advanced against the security of jewellery as ‘gold loans’.However, this reclassification also meant that banks would need to apply the stricter repayment norms that are applicable to gold loans, unlike loans to farmers, where some flexibility is provided for the seasonality of income. Because of the reclassification, the gold loan portfolio of public sector banks almost doubled last year.
Banks, in turn, benefit from a lower risk profile. Secured lending makes it easier to expand credit to underserved rural borrowers. The move could also help banks meet priority sector lending goals. The rules permit only physical gold and silver, such as jewellery, ornaments and coins, as collateral. Financial products like gold ETFs, mutual funds, or digital gold are excluded. This distinction aims to keep volatility in check and lending standards robust
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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