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Vinsmera Group to invest Rs 2,000 crore in jewellery retail business

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Vinsmera Group, founded by the Kambrath brothers—Dinesh, Anil, Manoj, and Krishnan Kambrath—has announced plans to invest Rs 2,000 crore (approximately $233.5 million) over the next two years to establish a gold jewellery retail chain across India and the UAE.

The investment will fund the establishment of 20 jewellery showrooms and production units in key locations in India and the Gulf region. The first phase of the expansion will see exclusive showrooms in cities like Kozhikode, Kochi, Thiruvananthapuram, Chennai, and Bengaluru, along with a state-of-the-art manufacturing facility in Kannur. Additionally, the company will open outlets and production units in Abu Dhabi, Dubai, and Sharjah.

Malayalam film icon Mohanlal has been appointed as the brand ambassador for Vinsmera, which aims to redefine the jewellery retail experience by prioritizing craftsmanship, sustainability, and job creation. Dinesh Kambrath, Co-Founder of Vinsmera, emphasized, “Vinsmera is not just a brand; it is a promise of quality and innovation.”

The venture is expected to create around 2,500 jobs, with a strong focus on women’s participation in the jewellery manufacturing value chain. The company, which already employs over 1,000 people, has a significant female workforce.

The first Vinsmera retail store in Kerala is set to open in Kozhikode by the end of April, with a spacious 10,000-square-foot showroom. This will be followed by the opening of another store on MG Road in Kochi.

Vinsmera Group is also committed to environmental sustainability. Its 50,000-square-foot manufacturing facilities in Sharjah and Kannur follow green best practices, including the use of hydrogen fuel, earning the company global recognition for its eco-friendly approach.

With over three decades of experience, Vinsmera Group designs and exports jewellery for leading brands in India, the Gulf, the United States, and the United Kingdom. Its wholesale units are located in Dubai, Kannur, and Thrissur.

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Kushals Fashion Jewellery Unveils a New Festive Collection for Karwa Chauth: Jewellery Made for the Moonlight

The collection blends Kundan, Zircon and gold-plated jewellery with BIS Hallmarked 92.5 silver mangalsutras, bringing traditional elegance and contemporary style to Karwa Chauth celebrations.

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Karwa Chauth is an occasion marked by festive dressing, traditional rituals and jewellery that completes the celebration look. From statement pieces for the puja to elegant designs for the evening, jewellery adds colour and character to the festivities.

This Karwa Chauth, Kushals Fashion Jewellery introduces a new festive collection that brings together Indian design elements and a modern, fashion-forward feel. The range features Kundan and Zircon (American Diamond) jewellery, with pieces that are 18K gold-plated with a premium finish. It also includes mangalsutras crafted in BIS Hallmarked 92.5 silver, offering a mix of statement festive jewellery and versatile designs.

The collection features statement earrings, necklace sets, bangles, kadas, cuffs, rings and bracelets, alongside mangalsutras in different lengths and styles. From bold designs with colourful stone accents to delicate pieces with subtle detailing, the range brings together a variety of styles for the festive season. Intricate Kundan work, sparkling Zircon stones and rich red and green accents add colour and character to the designs, while the mix of statement and minimal pieces offers options for different festive looks.

The mangalsutra range combines traditional motifs with contemporary designs, offering versatile options for everyday wear and festive occasions. Crafted in BIS Hallmarked 92.5 silver, the range includes bracelet-style mangalsutras with floral details, shorter designs featuring teardrop and heart-shaped Zircon stones, and longer Kundan pendants with peacock and floral motifs, emerald-green accents and pearl drops.

With this collection, Kushals Fashion Jewellery brings together Indian tradition and modern style, giving women more ways to flaunt their festive look at Karwa Chauth.

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