New Premises
Keemti Strengthens Indore Presence With Second Store At Scheme No. 140
Following The Success Of Its MG Road Outlet, The Lab-Grown Diamond Jewellery Brand Expands Its Indore Footprint With A Second Store At Scheme No. 140.
Keemti, the modern lab grown diamond jewellery brand founded by Armaan Kothari and backed by the Kothari Group and entrepreneur Nikhil Kamath, is strengthening its retail footprint in Indore with the launch of its second store at Scheme No. 140. Following an encouraging response to its MG Road store, the new location marks another milestone in Keemti’s retail expansion and reinforces Indore’s importance in the brand’s growth journey.
Keemti’s expansion into Scheme No. 140 comes in response to growing consumer interest in the city for fine jewellery that combines modern design, certified lab grown diamonds, quality craftsmanship, and competitive pricing. With two strategically located stores, Keemti is expanding its reach across Indore and bringing its retail experience closer to a wider base of consumers.
Indore’s evolving luxury landscape, growing community of young professionals and entrepreneurs, and increasing openness to new-age jewellery formats make it an important market for Keemti. Since entering the city, the brand has seen growing interest from consumers looking for jewellery that reflects their individuality and lifestyle, while offering the quality and trust traditionally associated with fine jewellery.
The new Scheme No. 140 store will feature a diverse range of jewellery across 14K gold and 925 sterling silver, including both studded and non-studded collections. The assortment spans everyday jewellery, workwear, rings, earrings, pendants, bracelets, mangalsutras, and occasion wear, offering something for the many facets of modern life. Designed with Keemti’s philosophy of intentional design and accessible luxury, the collection brings together modern aesthetics, exceptional craftsmanship, and the brilliance of certified lab grown diamonds. Customers will also have access to Keemti’s promises on buyback and exchange on eligible jewellery, reinforcing the brand’s commitment to long-term value and consumer trust.
A key differentiator for Keemti is its access to the Kothari Group’s extensive manufacturing expertise across the USA, Europe, and the Middle East. With strong in-house manufacturing capabilities and a factory-direct approach, Keemti eliminates multiple layers of intermediaries across the traditional jewellery supply chain, enabling the brand to offer thoughtfully designed jewellery at highly competitive prices. This direct-to-consumer model gives Keemti greater control over quality, craftsmanship, and pricing, allowing consumers to access exceptional fine jewellery at compelling value without compromising on design or finish.
Speaking about the brand’s expansion, Sunil Kothari, Chairman, Keemti, said:“Indore has emerged as an important market for Keemti, and the response to our MG Road store has given us strong confidence in the city’s potential. The launch of our second store at Scheme No. 140 allows us to take the Keemti experience to more consumers across Indore and strengthen our relationship with the city. Our focus is to offer thoughtfully designed jewellery, exceptional craftsmanship, and factory-direct value, while building a retail experience rooted in quality, transparency, and trust.”
Sharing his vision, Armaan Kothari, Founder, Keemti, added:
“Keemti was created for a new generation of Indian consumers who see jewellery as an expression of individuality, ambition, and personal milestones. Indore’s young and evolving consumer base strongly resonates with this vision, and the response to our first store has reinforced the opportunity we see in the market. With our second store, we are making the Keemti experience more accessible while continuing to offer modern design, certified lab grown diamonds, and compelling value through our manufacturing advantage.”

The expansion in Indore forms part of Keemti’s broader strategy to build a strong retail and omnichannel presence across India. Alongside its flagship store in Andheri, Mumbai, and its growing presence in Pune, the brand has established retail operations in Indore and Delhi, with additional store launches planned across key markets. Through its expanding network of stores, e-commerce, and marketplace presence, Keemti aims to make lab grown diamond jewellery more accessible while establishing a new standard for modern fine jewellery through intentional design, exceptional craftsmanship, and factory-direct pricing.
New Premises
Bollywood Actor, Vicky Kaushal Inaugurates Harit Zaveri Jewellers’ Flagship Showroom At Surat
Inaugurated By Vicky Kaushal, Harit Zaveri Jewellers’ 10,000 sq. Ft. Surat Flagship Blends Indian Craftsmanship, Contemporary Design and Transparent Retail
Harit Zaveri Jewellers, the Ahmedabad-based jewellery destination founded in 2014, expands its presence across Gujarat with the opening of its new 10,000 sq. ft. flagship in Surat. The new space at Parle Point in Surat is built on Harit Zaveri Jewellers’ founding principles: a contemporary approach to heritage Indian jewellery, transparent retail and considered design.
Actor Vicky Kaushal, alongside Founder Harit Zaveri, inaugurated the space with a grand Kabuki Drop, marking a significant new chapter for the brand in one of Gujarat’s key jewellery markets.
Harit Zaveri, Joint Managing Director, Harit Zaveri Jewellers shared

“We wanted someone whose public persona and approach to his work had some resonance with what we are trying to build. Vicky has that combination of reach, humility and substance. So for us, it was both a communication decision and a value alignment.”
Vicky Kaushal, Actor , as he browsed through the flagship and jewellery shared:
“When I was invited to attend the opening of a jewellery brand in Gujarat whose ethos lay in right craftsmanship, right quality and right price it stood out to me . In today’s fast-paced world, there is something truly special about the sincerity and quality it takes to carry forward a legacy as distinguished as Harit Zaveri Jewellers. Buying jewellery comes with a great deal of trust, and that trust is built through the values upheld over time. I’m really happy to be here in Gujarat and be a part of the unveiling of Harit Zaveri’s new legacy in Surat.

To me personally, jewellery is tied to memories and celebrations, and you can feel that sentiment in the designs here”
Built on the belief in “the right craftsmanship, the right quality and the right price,” Harit Zaveri Jewellers has grown from its roots in Ahmedabad into one of the region’s most trusted jewellery names. The brand’s growth has been guided by a commitment to honest and ethical business practices, reflected in its philosophy of conducting business with fairness, transparency and equal respect for every customer.
For Harit Zaveri Jewellers, trust is not simply about the quality of the jewellery; it is also about how the business conducts itself. The brand believes customers should be able to understand what they are paying for, ask questions, compare their options and take their time before making a decision, without pressure or distinction. This approach to honest dealing forms an integral part of Harit Zaveri Jewellers relationship with its customers and its larger ambition to contribute towards changing perceptions around the jewellery profession.
The brand’s foundation is also rooted in a long-standing family legacy in jewellery through RBZ Jewellers Ltd., and this understanding of craftsmanship, quality and responsible business has continued to shape Harit Zaveri Jewellers. Today, the brand offers jewellery across everyday, occasion, statement and bridal categories, bringing together traditional Indian craftsmanship, distinctive design and a retail experience built around transparency and trust.
Now in Surat

The new Harit Zaveri Jewellers Surat flagship brings to life India Modern – the legacy’s interpretation of how Indian jewellery retail can evolve with the times while remaining rooted in its origins. The concept brings together Indian craftsmanship, materials and cultural identity with contemporary design, technology and transparency, creating a spacious and considered interiorscape designed around the experience of discovering and wearing jewellery. The flagship is conceived not merely as a display space, but as an environment where jewellery remains the protagonist and every element supports how it is discovered. Having established itself in Ahmedabad with a strong foundation of ethics and integrity, the brand now expands to Surat, bringing the same values and commitment to its customers.
The Harit Zaveri Jewellers flagship uses Indian stone, sandstone, wood, brass and crafted surfaces alongside clean geometry, layered lighting and generous circulation. Rather than using traditional Indian elements as decoration, the design draws from ideas of proportion, rhythm, thresholds, screens and framed views to create a space that feels distinctly Indian without being conventional, allowing the consumer’s experience to remain at the centre. The space is designed by Rahul Bansal, Partner at group DCA.
At Harit Zaveri Jewellers, jewellery is more than ornamentation – it is a reflection of the wearer, her individuality and the moments she chooses to celebrate. Every piece is thoughtfully detailed, crafted with precision and designed to feel distinctive, bringing together quality craftsmanship and versatile, one-of-a-kind designs. From everyday and occasion wear to statement and bridal jewellery, Harit Zaveri Jewellers offers a diverse range under one roof, created to suit different moments and expressions.
At its core remains the belief in the right craftsmanship, the right quality and the right price.
The Jewellery Collection :
Gul thatdraws from the journey of the mogra from bud to bloom, reflecting ideas of becoming, self-discovery and inner radiance. Crafted in 22KT gold, the collection brings together floral and botanical forms, paisley and leaf motifs, pearls, beads and coloured gemstones, with traditional craftsmanship interpreted through a contemporary lens.
Saanjh looks at the wedding through the intimate moments that surround it – the conversations, rituals, laughter and quiet pauses that become part of the story. Designed for the modern bride, the collection brings together 22KT gold, uncut polki and kundan work, temple-inspired forms, engraved bangles, sculptural cuffs and statement pieces, balancing Indian heritage with a more individual approach to bridal dressing.
The Polki collection celebrates the timeless allure of uncut diamonds, bringing the richness of traditional Indian jewellery into a more contemporary expression. Paired with vivid emeralds, pearls and intricate gold craftsmanship, from necklaces and bridal sets to kadas, earrings and rings. Rooted in the grandeur of Indian heirloom jewellery, each piece is designed to feel distinctive yet enduring, jewellery that can mark a special moment today and become part of a story carried forward.
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