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VICENZAORO JANUARY 2025 confirms its success as leading international business and networking platform

The show saw 1,300 brands, increase in international attendance and buyers from 145 countries

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Vicenzaoro January 2025, the event of reference for the global jewellery industry and the starting point of the sector’s global calendar. The edition not only confirmed last year’s exceptional numbers, it also touched the international dimension record: in fact, foreign visitation – greater than that of Italians – reached the extraordinary participation number of 145 countries from all over the world , with Turkey, the United States, Germany, Spain and Greece in the lead and interesting increases in countries such as North Korea and Australia.



“We have won the internationality challenge,” commented Corrado Peraboni, CEO of Italian ExhibitionGroup, in regard to Vicenzaoro January 2025. “Several years ago, we decided to develop our leading products abroad. A successful strategy that has decisively increased foreign visitation at our most important events in Italy.”



Matteo Farsura, head of IEG’s gold and jewellery division, underlined: “With 1,300 brands and the involvement of the entire jewellery supply chain, from technologies to haute joaillerie, Vicenzaoro confirms its position as a global platform of reference, favouring dialogue among the different segments to meet the needs of the various markets.

US retailers were out in force at the Italian Exhibition Group (IEG) event staged in the Vicenza show. In attendance were buyers from leading companies, such as Macy’s, Neiman Marcus, Saks Off 5th, Ben Bridge Jeweler, Diane Glynn Jewelry, and Manfredi Jewels.

“Vicenzaoro was a fruitful experience where I filled some orders and discovered unique, well-crafted jewelry,” Lisa Vinicur of Pennsylvania-based Diane Glynn Jewelry told Rapaport News. “I specifically sought important pieces like bangles, earrings, necklaces, and rings that are only available in Vicenza, and I’m pleased to say I found them.”

“Although the venue had construction happening, [the organizers] increased the signage to make the show easy to navigate,” said Nina Bruno of Macy’s, based in New York. “We are always shopping for new inspiration in chains. We were pleased to see fresh manipulations in chains and innovative diamond cutting.” 

Laura Barringer, Seattle-based senior buyer at Ben Bridge Jeweler, said the brand refilled all of its core selections and resourced and created a new collection it hoped to launch this spring. Managing partner of New York-based Manfredi Jewels Bianca Chiappelloni explained that part of the show’s draw is the ability to access Italian companies in one place. “It’s been beneficial for us to visit with so many of our Italian brands, in most cases seeing a much more complete and fuller showcase of their offerings than we see at some of the shows in the US,” she said

Vicenzaoro was held in conjunction with T.Gold, which showcased the excellence of the sector’s technologies (a T.Gold that, thanks to the Expo Centre’s expansion, will be staged inside the Vicenzaoro areas as of the second half of 2026), and VO Vintage, the fine vintage watch show, and the collaboration with Vicenza Municipality at VIOFF, the experiential off-show event that involved guests from all over the world.



A “rhythm” of business and innovation that never stopsbut continues for twelve months a year in a unicum of Italian Exhibition Group appointments and jewellery & fashion projects all over the world. IEG’s agenda will see OROAREZZO in May, SIJE in Singapore in July, Vicenzaoro September at the end of the summer (and the return of VO’Clock Privé) preceded by the new Vicenza Symposium, the Valenza Jem Forum in October, JGTD Dubai in November, and the Italian Jewellery Summit in Arezzo in December.

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JB Insights

SILVER SHOW OF INDIA: A Revolutionary Platform Empowering India’s Silver Manufacturing and Retail Ecosystem

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Historically, India’s silver jewellery manufacturers operated on the periphery of the major trade exhibition circuit. Despite their rich craftsmanship, they lacked a dedicated, high-profile national stage. To bridge this gap, GES India Incorporated launched the Silver Show of India (SSI) in June 2022. Designed as a structured response to a long-standing industry demand, SSI has rapidly evolved from a foundational spark into one of the country’s most consequential specialized jewellery trade exhibitions.

 From Regional Roots to a Pan-India Powerhouse

The trajectory of SSI reflects a story of deliberate, strategic scaling:

  • The Bangalore Beginnings : The inaugural show drew 74 participants, a number that nearly doubled to 133 by the second edition in December 2022, signaling growing trade acceptance.
  • The Mumbai Strategic Pivot : Moving the exhibition to the premium Jio World Convention Centre in Mumbai was a deliberate move to elevate silver to the same status as fine gold and diamond jewellery. The June 2023 edition validated this choice, drawing 173 companies, 435 stalls, and a record 10,800 trade visitors, transforming SSI into a truly pan-India platform.
  • SSI Mumbai 4th  Edition at JWCC features over 495 exhibiting companies across 1400 stalls, spanning 150,000 sq ft.

 Institutional Backing and Strategic Alliances

SSI’s industry credibility is heavily reinforced by partnerships with premier trade bodies. The IBJA  has been a steadfast national partner in elevating the Mumbai show’s stature. Crucially, SSI has secured the formal alignment of major trade associations from Agra , Rajkot and major silver hubs—bringing invaluable community networks, authenticity, and trade clout to the platform.

Extensive Marketing and Global Footprint

The organizers executed an aggressive, door-to-door outreach campaign encompassing over 500 districts across India, targeting markets frequently overlooked by larger trade bodies. This is supported by deep digital engagement across LinkedIn, WhatsApp, and specialized trade networks. Internationally, the show is drawing buyers from Nepal, Malaysia, Thailand, and the USA. To cater to a premium audience, the organizers have integrated a curated buyer-engagement model, hosting buyers with 1,000 room nights at luxury hotels like Sofitel and Trident.

Market Impact and Future Outlook

The success of SSI correlates directly with a measurable revitalization of the silver sector:

  • Logistics partners report a massive 300% increase in the volume of silver goods transported over the past two years.
  • Corporate retail groups are actively expanding their dedicated silver floor space, with a Southeast-based corporate establishing exclusive silver showrooms.
  • High-end designs typically reserved for gold and diamonds are increasingly being reinterpreted in silver.

Looking ahead, SSI is implementing a robust three-city architecture: Mumbai will anchor the pan-India edition, Bangalore will serve the South Indian market, and a new Delhi edition will capture the North Indian market.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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