JB Insights
VICENZAORO JANUARY 2025 confirms its success as leading international business and networking platform
The show saw 1,300 brands, increase in international attendance and buyers from 145 countries
Vicenzaoro January 2025, the event of reference for the global jewellery industry and the starting point of the sector’s global calendar. The edition not only confirmed last year’s exceptional numbers, it also touched the international dimension record: in fact, foreign visitation – greater than that of Italians – reached the extraordinary participation number of 145 countries from all over the world , with Turkey, the United States, Germany, Spain and Greece in the lead and interesting increases in countries such as North Korea and Australia.
“We have won the internationality challenge,” commented Corrado Peraboni, CEO of Italian ExhibitionGroup, in regard to Vicenzaoro January 2025. “Several years ago, we decided to develop our leading products abroad. A successful strategy that has decisively increased foreign visitation at our most important events in Italy.”
Matteo Farsura, head of IEG’s gold and jewellery division, underlined: “With 1,300 brands and the involvement of the entire jewellery supply chain, from technologies to haute joaillerie, Vicenzaoro confirms its position as a global platform of reference, favouring dialogue among the different segments to meet the needs of the various markets.
US retailers were out in force at the Italian Exhibition Group (IEG) event staged in the Vicenza show. In attendance were buyers from leading companies, such as Macy’s, Neiman Marcus, Saks Off 5th, Ben Bridge Jeweler, Diane Glynn Jewelry, and Manfredi Jewels.
“Vicenzaoro was a fruitful experience where I filled some orders and discovered unique, well-crafted jewelry,” Lisa Vinicur of Pennsylvania-based Diane Glynn Jewelry told Rapaport News. “I specifically sought important pieces like bangles, earrings, necklaces, and rings that are only available in Vicenza, and I’m pleased to say I found them.”
“Although the venue had construction happening, [the organizers] increased the signage to make the show easy to navigate,” said Nina Bruno of Macy’s, based in New York. “We are always shopping for new inspiration in chains. We were pleased to see fresh manipulations in chains and innovative diamond cutting.”
Laura Barringer, Seattle-based senior buyer at Ben Bridge Jeweler, said the brand refilled all of its core selections and resourced and created a new collection it hoped to launch this spring. Managing partner of New York-based Manfredi Jewels Bianca Chiappelloni explained that part of the show’s draw is the ability to access Italian companies in one place. “It’s been beneficial for us to visit with so many of our Italian brands, in most cases seeing a much more complete and fuller showcase of their offerings than we see at some of the shows in the US,” she said
Vicenzaoro was held in conjunction with T.Gold, which showcased the excellence of the sector’s technologies (a T.Gold that, thanks to the Expo Centre’s expansion, will be staged inside the Vicenzaoro areas as of the second half of 2026), and VO Vintage, the fine vintage watch show, and the collaboration with Vicenza Municipality at VIOFF, the experiential off-show event that involved guests from all over the world.
A “rhythm” of business and innovation that never stopsbut continues for twelve months a year in a unicum of Italian Exhibition Group appointments and jewellery & fashion projects all over the world. IEG’s agenda will see OROAREZZO in May, SIJE in Singapore in July, Vicenzaoro September at the end of the summer (and the return of VO’Clock Privé) preceded by the new Vicenza Symposium, the Valenza Jem Forum in October, JGTD Dubai in November, and the Italian Jewellery Summit in Arezzo in December.
Industry leader in precision gold manufacturing, V.K. Jewels is renowned for pioneering “paper casting” technology. They specialize in CZ-studded gold jewellery that marries grand aesthetics with lightweight efficiency. By integrating AI-driven design and a robust B2B network, V.K. Jewels offers retailers a competitive edge through consistent quality and trend-forward innovation. Witness the journey of a brand built on trust and technological excellence.
The Beginning, Evolution, Milestones
V.K. Jewels was founded in 1993 in Rajkot by Vijay Kotak with limited resources but a strong vision — to bring quality craftsmanship, reliability, and trust to the jewellery manufacturing space. Starting with silver casting, the company gradually built trust through consistency, precision, and customer-centricity.
With Hiren Kotak entering the business, key milestones included the transition into CZ-studded gold jewellery, expansion into plain gold casting, adoption of lightweight and paper casting techniques, and building a strong B2B dealer network across India.
Today, V.K. Jewels stands as one of the biggest casting jewellery manufacturers in India, known for paper-casting jewellery, innovation, volume capability, and market responsiveness.
Early Challenges & Growth Strategy
In the early 90s, the jewellery market was highly competitive, fragmented, and dominated by traditional players. Limited capital and evolving market preferences posed challenges.
Visionary decisions such as focusing on manufacturing excellence, investing in modern casting technology, and building long-term dealer relationships helped V.K. Jewels scale rapidly. A strong emphasis on lightweight jewellery and consistent superior quality enabled the brand to differentiate itself and become one of India’s leading manufacturers.
Product Offering
Core Product Lines
V.K. Jewels offers a wide range of CZ-studded jewellery and plain gold casting jewellery, including rings, pendants, earrings, bangles, bracelets, chains, and bridal sets.
The collections cater to multiple segments — from mass-market daily wear to premium bridal and festive jewellery — enabling retailers and wholesalers to serve diverse customer needs efficiently.
Portfolio Expansion Beyond Silver
Starting from silver casting, V.K. Jewels expanded into gold casting and CZ jewellery to meet evolving consumer demands for affordability, design variety, and lighter weight.
The portfolio now supports both wholesale and corporate brands of India with ready-to-sell designs, fast-moving collections, and trend-driven styles suited for modern consumers.
Top-of-the-Line Products
Flagship Products – Strong Visual Appeal
V.K. Jewels’ lightweight CZ-studded necklaces, daily wear rings, and earrings are among its top performers. These products are preferred by high-end wholesalers, retailers, and corporates due to their excellent finishing, competitive pricing, fast inventory turnover, and strong visual appeal.
The use of paper casting ensures reduced gold weight without compromising on design aesthetics.
Bestseller Highlights
The bestselling categories include CZ-studded necklace sets and rings, known for their rich look, lightweight structure, and durability. Customers appreciate their premium finish, long-wear comfort, and excellent value proposition, making them a favourite choice for wedding and festive purchases.
Design Innovation & Quality
Ensuring Innovation & Quality
V.K. Jewels continuously invests in design research, CAD development, and market trend analysis. A dedicated design team works closely with production to ensure every piece meets modern style expectations while maintaining high manufacturing standards.
Rigorous quality checks at every stage ensure precision and durability.
Quality Assurance & Ethical Practices
The company follows strict quality control processes, including material verification, multi-stage inspections, and standardised finishing protocols.
Ethical sourcing and responsible manufacturing practices reinforce brilliance, durability, and trust.
Network of Wholesalers & Retailers
Distribution Network
V.K. Jewels has built a strong nationwide distribution network with wholesalers, retailers, and corporate brands across major jewellery hubs.
Supporting the Network Amid Rising Gold Prices
With rising gold prices, V.K. Jewels supports partners through lightweight designs, paper casting innovations, competitive pricing, faster stock rotation, and consistent supply.
This enables retailers to maintain margins while offering attractive, high-demand products.
Plans for Growth & Expansion
Short-Term & Long-Term Strategies
Short-term plans include expanding the dealer network and introducing new trend-aligned collections.
Long-term strategies focus on scaling exports, entering international markets, expanding product categories, and strengthening global brand visibility.
Scaling Manufacturing Capacity
The company is investing in expanded infrastructure, modern machinery, and skilled manpower to enhance production capacity while maintaining quality and timely delivery.
Continuous process optimisation ensures scalability without compromising craftsmanship.
Technology, AI & Automation Integration
V.K. Jewels integrates advanced CAD/CAM technologies, automation in casting and finishing, and digital quality control systems.
The adoption of AI-driven design analysis, demand forecasting, and production planning tools enhances efficiency, accuracy, and operational optimisation.
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