BrandBuzz
Verlas Unveils ‘Beyond Mom’, A Poetic Tribute to the Woman Behind the Title
Celebrating The Many Identities Of Modern Motherhood, Verlas’ 2026 Mother’s Day Campaign Honours Women As Dreamers, Creators, Leaders, and Individuals Through Thoughtfully Curated Lab-Grown Diamond Jewellery Collections Rooted In Conscious Luxury.
Verlas, a New York based diamond jewelry house synonymous with bespoke craftsmanship and the brilliance of certified lab-grown diamonds, announces the launch of its 2026 Mother’s Day campaign: Beyond Mom.This season, Verlas turns its lens toward the multi-dimensional identity of the Indian woman. It is a homage to those who have nurtured families while fiercely guarding their own inner fire. Beyond Mom is a call to see her in full, to celebrate the dreamer, the artist, and the pioneer who exists alongside the mother.
“Every woman in this campaign represents a story of quiet strength and evolving ambition. With Beyond Mom, we aim to honor the person she was, the individual she is, and the woman she is still becoming. Our jewelry is not just a gift; it is a reflection of her unique radiance.” The Verlas Collective
The Beyond Mom Gift Guide: A Curation of Identity
Verlas has meticulously curated a collection that speaks to the distinct archetypes of modern womanhood. Each design is curated to mirror the spirit of the wearer.
- The Visionary | For the Mom Who Builds Her Own Dreams: For the woman who leads with conviction, whether in the boardroom or through her own practice. The Captivating Necklace (1 ct) embodies her trajectory: bold, brilliant, and impossible to ignore.

- The Aesthetic | For the Mom with a Creative Lens: For her, the world is a canvas. The La Fleur Diamond Radiant Necklace captures that artistic nuance, while the Pyramid Luxe Cuff Bracelet offers a modern edge that honors her creative discipline.


- The Naturalist | For the Mom Who Finds Herself in Nature A tribute to the woman who recharges in the quiet of the morning air. The Alyssa Cuatro Floral Hoops reflect an organic elegance, bringing the serenity of the outdoors to her everyday ensemble.

- The Voyager | For the Mom Who Lives to Travel: For the global citizen with a list of horizons yet to be seen. The Bezel Set Emerald Studs are the quintessential travel companion, effortless, versatile, and enduringly chic.

- The Artisan | For the Mom Who Finds Joy in Craft: Honoring the quiet focus of the maker. The Curved Shank Dewdrop Ring is a nod to the beauty of form and the meticulous attention she pours into her passions.

- The Intellectual | For the Mom Who Gets Lost in Books: For the woman with a rich inner world and a restless mind. The Oval East West Bezel Ring is as layered and considered as the literature she loves, subtle, intricate, and deeply personal.

- The Renaissance Woman | For the Woman She Is Becoming: This is for the chapter of rediscovery. As her roles shift, she returns to her own light. The Crossover Statement Band symbolizes this beautiful continuation of self.

- The Curator | For the Mom with an Instinct for Style Refined and self-assured, she knows exactly what works. The La Fleur Blooming Radiant Bracelet is designed for the woman whose elegance is not a choice, but an instinct.

A Legacy of Responsible Brilliance
Every Verlas creation is a masterpiece of conscious luxury. Crafted in 14K and 9K solid gold and set with IGI-certified lab-grown diamonds, each design is born in RJC-certified workshops.
As a Positive Luxury Certified brand, Verlas ensures that responsible craftsmanship is the foundation of every sparkle. To ensure the gift is as unique as her story, Verlas offers bespoke personalization, making each design an unmistakable reflection of her character.
This Mother’s Day, go beyond the occasion. Celebrate the woman in full.
BrandBuzz
First Love, First Inspiration- Kumari Fine Jewellery Unveils Its Mother’s Day Tribute
Through its heartfelt “Your First Inspiration” campaign, Kumari Fine Jewellery celebrates mothers as the original muses who shape Our Sense Of Beauty, Strength, And Identity, While Spotlighting Its Expressive Abstract Collection and Special Mother’s Day Offers.
This Mother’s Day, Kumari Fine Jewellery unveils its latest campaign, “Your First Inspiration,” shifting the lens to the woman who serves as our very first encounter with style, strength, and substance. Before we looked to the world for influence, we looked to her. The campaign celebrates the mother as the primary root of our identities, the woman whose subtle gestures and definitive choices shaped the way we see the world.
The narrative is built on the realisation that a mother’s influence is often our first lesson in grace. From the way she carried herself to the quiet confidence in her decisions, she became the blueprint for who we aspired to be. “Your First Inspiration” is a tribute to that foundational bond, acknowledging that our own sense of self is a reflection of the light she first cast.
Supriya Kataria, Founder, Kumari Fine Jewellery says:

“As a mother and a founder, I recognise that our children don’t just observe what we do; they absorb who we are. With this campaign, we honor the mother as the original muse. She is the first person to show us what it means to be inspired, and our pieces are designed to reflect that enduring influence — a tribute to the woman who shaped our very first ideas of beauty and strength.”
To celebrate this profound connection, Kumari is highlighting its Abstract Collection. Featuring non-linear and avant-garde forms, these pieces mirror the intricate ways a mother’s influence weaves through our lives. Launching across all digital platforms, the campaign invites you to honor your first inspiration with a gift that matches her unique legacy.

To mark the occasion, Kumari Fine Jewellery is also extending a limited-period Mother’s Day offering, with a flat 20% off on diamond prices and 10% off on making charges, encouraging customers to celebrate her with thoughtful, lasting gifts.
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