BrandBuzz
Verlas Unveils ‘Beyond Mom’, A Poetic Tribute to the Woman Behind the Title
Celebrating The Many Identities Of Modern Motherhood, Verlas’ 2026 Mother’s Day Campaign Honours Women As Dreamers, Creators, Leaders, and Individuals Through Thoughtfully Curated Lab-Grown Diamond Jewellery Collections Rooted In Conscious Luxury.
Verlas, a New York based diamond jewelry house synonymous with bespoke craftsmanship and the brilliance of certified lab-grown diamonds, announces the launch of its 2026 Mother’s Day campaign: Beyond Mom.This season, Verlas turns its lens toward the multi-dimensional identity of the Indian woman. It is a homage to those who have nurtured families while fiercely guarding their own inner fire. Beyond Mom is a call to see her in full, to celebrate the dreamer, the artist, and the pioneer who exists alongside the mother.
“Every woman in this campaign represents a story of quiet strength and evolving ambition. With Beyond Mom, we aim to honor the person she was, the individual she is, and the woman she is still becoming. Our jewelry is not just a gift; it is a reflection of her unique radiance.” The Verlas Collective
The Beyond Mom Gift Guide: A Curation of Identity
Verlas has meticulously curated a collection that speaks to the distinct archetypes of modern womanhood. Each design is curated to mirror the spirit of the wearer.
- The Visionary | For the Mom Who Builds Her Own Dreams: For the woman who leads with conviction, whether in the boardroom or through her own practice. The Captivating Necklace (1 ct) embodies her trajectory: bold, brilliant, and impossible to ignore.

- The Aesthetic | For the Mom with a Creative Lens: For her, the world is a canvas. The La Fleur Diamond Radiant Necklace captures that artistic nuance, while the Pyramid Luxe Cuff Bracelet offers a modern edge that honors her creative discipline.


- The Naturalist | For the Mom Who Finds Herself in Nature A tribute to the woman who recharges in the quiet of the morning air. The Alyssa Cuatro Floral Hoops reflect an organic elegance, bringing the serenity of the outdoors to her everyday ensemble.

- The Voyager | For the Mom Who Lives to Travel: For the global citizen with a list of horizons yet to be seen. The Bezel Set Emerald Studs are the quintessential travel companion, effortless, versatile, and enduringly chic.

- The Artisan | For the Mom Who Finds Joy in Craft: Honoring the quiet focus of the maker. The Curved Shank Dewdrop Ring is a nod to the beauty of form and the meticulous attention she pours into her passions.

- The Intellectual | For the Mom Who Gets Lost in Books: For the woman with a rich inner world and a restless mind. The Oval East West Bezel Ring is as layered and considered as the literature she loves, subtle, intricate, and deeply personal.

- The Renaissance Woman | For the Woman She Is Becoming: This is for the chapter of rediscovery. As her roles shift, she returns to her own light. The Crossover Statement Band symbolizes this beautiful continuation of self.

- The Curator | For the Mom with an Instinct for Style Refined and self-assured, she knows exactly what works. The La Fleur Blooming Radiant Bracelet is designed for the woman whose elegance is not a choice, but an instinct.

A Legacy of Responsible Brilliance
Every Verlas creation is a masterpiece of conscious luxury. Crafted in 14K and 9K solid gold and set with IGI-certified lab-grown diamonds, each design is born in RJC-certified workshops.
As a Positive Luxury Certified brand, Verlas ensures that responsible craftsmanship is the foundation of every sparkle. To ensure the gift is as unique as her story, Verlas offers bespoke personalization, making each design an unmistakable reflection of her character.
This Mother’s Day, go beyond the occasion. Celebrate the woman in full.
BrandBuzz
Jos Alukkas Launches Platinum Jewellery Campaign Featuring Dulquer Salmaan
New Platinum Campaign With Dulquer Salmaan, Celebrating Sophistication and Individuality
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, Dulquer Salmaan, on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.


The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said:

“At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International, said:
“Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.

The Jos Alukkas Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”



Through this initiative, Jos Alukkas seeks to position itself as a brand in the luxury jewellery segment, inspiring customers to opt for platinum for their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
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