BrandBuzz
Akoirah By Augmont Launches ‘Origin’ — A Mother’s Day Collection Celebrating The First Bond Of Love
Crafted in 14K Gold with Laboratory-Grown Diamonds, the Origin Collection Beautifully Captures The Emotion, Protection, and Unconditional Connection Between A Mother and Child Through Minimal Yet Deeply Expressive Jewellery Designs.
This Mother’s Day, Akoirah by Augmont unveils Origin, a jewellery collection inspired by the quiet, enduring bond between a mother and child. Rooted in the idea that motherhood is layered, emotional, and ever-evolving, the collection reflects a love that adapts through every phase, yet remains unwavering at its core.
Inspired by the very beginning of life and the invisible connection that exists long before words, Origin explores fluid gold forms and delicate diamond details that symbolise protection, instinct, and unconditional presence. Soft curves and continuous lines mirror the warmth and safety of a mother’s embrace, while luminous laboratory- grown diamonds represent life, growth, and moments held together through time.
At the heart of the collection are thoughtfully designed pendants and earrings that capture motherhood in its purest, most expressive form. From abstract silhouettes of a mother holding her child to graceful designs inspired by pregnancy and new beginnings, every piece is minimal yet deeply emotive, created to honour the beauty of connection without excess or ornamentation.
The collection also features elegant pearl designs that can be customised according to customer preferences, with options including diamonds, coloured stones, and personalised detailing.
Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, blending timeless craftsmanship with a modern, transparent approach to fine jewellery. Designed for everyday wear and meaningful gifting alike, Origin becomes a reminder of the first love we ever know.
“Motherhood is not defined by perfection, it’s defined by presence,” says Namita Kothari, Founder of Akoirah by Augmont. “With Origin, we wanted to create pieces that capture the emotional depth of that bond — the quiet protection, the constant support, and the love that stays with you through every stage of life.”
Because no matter how relationships evolve, their origin remains unbreakable.
To celebrate Mother’s Day, Akoirah is also introducing a special in-store offer on lab-grown diamond jewellery: Diamonds for Mom. Gold from us.
Validity: 1st – 10th May | In-store only
BrandBuzz
Kalyan Jewellers Unveils Akshaya Thanga Maligai (ATM) As Its First Regional Brand; Sivakarthikeyan Named Brand Ambassador
First Showroom To Open At Panagal Park, T Nagar, Chennai On August 21; Company To Scale To 5 Stores In The State This Year.
Kalyan Jewellers India Limited (NSE: KALYANKJIL, BSE: 543278) today unveiled the name, identity and go-to-market plan for its regional jewellery brand – Akshaya Thanga Maligai (ATM) – with Tamil Nadu as its market. The company had flagged its intent to enter the regional/mass jewellery segment as a distinct growth engine, alongside Kalyan and Candere, in earlier conversations; today’s announcement is the first time the brand’s name, positioning and launch market have been made public.
ATM will open its first showroom at Panagal Park, T Nagar, Chennai’s most prominent jewellery retail catchment, on August 21, 2026. A teaser campaign has already begun in the market, and the company has signed Tamil film actor Sivakarthikeyan as brand ambassador, a move aimed at building rapid recall for a new-to-market name in a category where trust and local affinity drive purchase decisions.
The launch expands KJIL’s addressable market by enabling the company to participate in customer segments that exhibit a strong preference for locally positioned jewellery brands, while complementing the existing Kalyan and Candere formats.
Unlike Kalyan’s pan-India format, ATM has been built ground-up for a single state. The company said inventory will be curated specifically for Tamil Nadu preferences with designs, weights and price points aligned to regional occasions and buying patterns, thus positioning ATM to compete directly with entrenched regional jewellery chains rather than Kalyan’s own store network.
Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers India Limited, said:
“Akshaya Thanga Maligai reflects our belief that regional markets offer significant long-term growth opportunities when approached with a truly local proposition. Tamil Nadu is one of India’s largest and most evolved jewellery markets, making it the natural choice for our first regional brand. By combining a distinctly Tamil identity with Kalyan Jewellers’ sourcing capabilities, quality standards and customer-first approach, we believe ATM is well positioned to build meaningful scale across the state through our franchise-led expansion model.”
The company intends to establish the concept in Tamil Nadu before evaluating similar regional formats in other markets.
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National News14 hours agoSky Gold and Diamonds Begins FY27 On A Strong Note; Revenue Rises 78% YoY To Rs 2,012.8 Crore, PAT Grows ~2.4x To Rs 104.9 Crore; Operations Turn Cash Flow Positive
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New Premises12 hours agoPNG Launches The Flagship Store Of YOOU, A Brand Around Evolving Identities Of Modern Women
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International News14 hours agoPayrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT
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National News13 hours agoGold Gains Rs 85 On MCX; Silver Jumps Rs 2,033 On Softer US Inflation Data
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