BrandBuzz
Akoirah By Augmont Launches ‘Origin’ — A Mother’s Day Collection Celebrating The First Bond Of Love
Crafted in 14K Gold with Laboratory-Grown Diamonds, the Origin Collection Beautifully Captures The Emotion, Protection, and Unconditional Connection Between A Mother and Child Through Minimal Yet Deeply Expressive Jewellery Designs.
This Mother’s Day, Akoirah by Augmont unveils Origin, a jewellery collection inspired by the quiet, enduring bond between a mother and child. Rooted in the idea that motherhood is layered, emotional, and ever-evolving, the collection reflects a love that adapts through every phase, yet remains unwavering at its core.
Inspired by the very beginning of life and the invisible connection that exists long before words, Origin explores fluid gold forms and delicate diamond details that symbolise protection, instinct, and unconditional presence. Soft curves and continuous lines mirror the warmth and safety of a mother’s embrace, while luminous laboratory- grown diamonds represent life, growth, and moments held together through time.
At the heart of the collection are thoughtfully designed pendants and earrings that capture motherhood in its purest, most expressive form. From abstract silhouettes of a mother holding her child to graceful designs inspired by pregnancy and new beginnings, every piece is minimal yet deeply emotive, created to honour the beauty of connection without excess or ornamentation.
The collection also features elegant pearl designs that can be customised according to customer preferences, with options including diamonds, coloured stones, and personalised detailing.
Crafted in 14K gold and set with laboratory-grown diamonds, the collection reflects Akoirah’s philosophy of conscious luxury, blending timeless craftsmanship with a modern, transparent approach to fine jewellery. Designed for everyday wear and meaningful gifting alike, Origin becomes a reminder of the first love we ever know.
“Motherhood is not defined by perfection, it’s defined by presence,” says Namita Kothari, Founder of Akoirah by Augmont. “With Origin, we wanted to create pieces that capture the emotional depth of that bond — the quiet protection, the constant support, and the love that stays with you through every stage of life.”
Because no matter how relationships evolve, their origin remains unbreakable.
To celebrate Mother’s Day, Akoirah is also introducing a special in-store offer on lab-grown diamond jewellery: Diamonds for Mom. Gold from us.
Validity: 1st – 10th May | In-store only
BrandBuzz
Jos Alukkas Launches Platinum Jewellery Campaign Featuring Dulquer Salmaan
New Platinum Campaign With Dulquer Salmaan, Celebrating Sophistication and Individuality
Jos Alukkas, a trusted name in quality, innovation, and trendy jewellery in India, has launched a platinum jewellery campaign featuring its brand ambassador, Dulquer Salmaan, on 15th May 2026. The campaign marks a bold new chapter for Jos Alukkas, with Dulquer’s charismatic presence and sophisticated persona bringing alive the essence of platinum jewellery as a statement of individuality and timeless luxury.
The campaign showcases an exclusive range of meticulously crafted platinum jewellery pieces, including rings, chains, bracelets, and other contemporary pieces tailored for both men and women. Each piece reflects Jos Alukkas’ legacy of craftsmanship while embracing modern design sensibilities.
On the campaign, Varghese Alukkas, Managing Director of Jos Alukkas, said:
“At Jos Alukkas, we have always believed in offering jewellery that reflects not just beauty, but also meaning and aspiration. Dulquer Salmaan’s authenticity and contemporary appeal perfectly align with the values of our brand and this exceptional collection. Through this campaign, we aim to inspire a new generation to embrace platinum as a symbol of sophistication and individuality.”
Sujala Martis, Director – Consumer Marketing (India), Platinum Guild International, said:
“Platinum occupies a distinct space in the men’s jewellery category, combining rarity and strength in a way few precious metals can. Its appeal lies in its understated confidence, making it a compelling choice for modern men seeking jewellery that reflects both personal style and enduring values.
The Jos Alukkas Men of Platinum campaign, The Icon’s Signature, with Dulquer Salmaan builds on this very aspect and celebrates the actor’s preference for platinum. It clearly signals platinum as the metal of choice for modern men who see jewellery as an expression of character, values and style.”
Through this initiative, Jos Alukkas seeks to position itself as a brand in the luxury jewellery segment, inspiring customers to opt for platinum for their most important occasions. The campaign will be promoted across digital, print, and in-store platforms across India and international markets. With this launch, Jos Alukkas reaffirms its commitment to innovation, excellence, and offering jewellery that celebrates both tradition and contemporary luxury.
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