BrandBuzz
The “Third Umpire” For Diamonds: IGI and Gujarat Titans Drive Transparency In New Campaign
~IGI and Gujarat Titans Team Up To Ask: “Who Certified Your Diamond?” ~
~Just As Cricket Relies On The Third Umpire, Diamond Purchases Demand Independent Verification.~
International Gemological Institute (IGI) launched three new digital films in partnership with the Gujarat Titans, highlighting the lack of independent verification and urging consumers to question the practice of self-certification in diamond purchases.
The campaign, “Heere Ki Asli Pehchaan,” draws a direct parallel between the two worlds. While cricket relies on independent third-party decisions, diamond purchases are still largely driven by subjective trust, even when objective verification is available.
The films, featuring Shubman Gill, Rahul Tewatia, and Washington Sundar, play out across familiar situations, from marriage proposals to self-certification of diamonds and visits to family jewellers. Each scenario returns to the same pivotal question: “Who has certified the diamond?”
To maximize reach across diverse markets, IGI is scaling the #HeereKiAsliPehchaan campaign through a digital-first approach on YouTube and Instagram, driving nationwide awareness and deeper consumer engagement.
Tehmasp Printer, Global CEO at IGI, said:
“Every conscious buyer needs to question certification. Certification exists, but it is not always demanded. If more consumers start asking who has certified a diamond, it changes the nature of the purchase.”
As transparency becomes increasingly important across all sectors, diamond certification is shifting from a back-end industry practice to a front-end consumer expectation.
BrandBuzz
Rohit Gandhi + Rahul Khanna Expands Into Accessories With The Launch Of Lapel Jewels
Luxury Menswear Label Rohit Gandhi + Rahul Khanna Debuts Sculptural Brooches Inspired By Nature and The Cosmos, Marking Its Entry Into The Accessories Segment.
Rohit Gandhi + Rahul Khanna expands its design universe with the launch of Lapel Jewels, a collection of sculptural brooches that marks the brand’s entry into the accessories category. Conceived as an extension of the label’s distinctive menswear language, the collection introduces a new dimension to the Rohit Gandhi + Rahul Khanna wardrobe while remaining rooted in the sharp tailoring, refinement, and attention to detail that have long defined the brand.
The inaugural collection features four distinct brooch styles inspired by organic and cosmic forms. Drawing from underwater corals, fluid natural structures, and celestial brilliance, each piece explores asymmetry, movement, and texture through a contemporary lens. The result is a series of sculptural accessories that balance strength with artistry, reflecting the signature design codes synonymous with Rohit Gandhi + Rahul Khanna.
Crafted in a gunmetal finish and embellished with black gemstones, the pieces are designed to add depth, contrast, and individuality to a look. Whether styled on a tailored jacket, bandhgala, sherwani, or contemporary separates, the brooches offer a considered finishing detail that elevates occasion dressing while allowing for personal expression.
As menswear continues to embrace styling and accessorisation as an integral part of self-expression, Lapel Jewels responds to this shift with pieces that are subtle yet impactful. Designed to complement the modern wardrobe, the collection reflects a growing appreciation for details that are both expressive and enduring.
Speaking about the launch, Rohit Gandhi and Rahul Khanna shared:
“Each piece is designed as an intentional punctuation to a look. Lapel Jewels embody accents of power, subtle details that bring individuality and character to modern dressing.”
More than a standalone launch, Lapel Jewels signals the beginning of an ongoing accessories category for the brand. As the brand continues to expand beyond clothing, further accessory offerings are set to follow, extending the label’s design language into new categories while remaining anchored in craftsmanship, modern luxury, and contemporary elegance.
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