BrandBuzz
Cartier Unveils Five New Creatures In Its “Into The Wild” High Jewellery Collection
Tiger, Parrot, Carp, Crocodile and Rhinoceros Join The Maison’s Iconic Animal Universe
Cartier has expanded its legendary animal universe with Into The Wild, its latest high jewellery collection, introducing five new creatures: the tiger, parrot, carp, crocodile and rhinoceros. The collection was unveiled in Istanbul as the Maison continues to explore its longstanding fascination with the natural world.
At the heart of the collection are five sculptural animal-head rings, each capturing the creatures’ distinctive character through precious gemstones, bold colour combinations and exceptional craftsmanship. Cartier’s artisans use techniques including carving and specialised gem-setting to recreate textures such as fur, scales and skin.
The tiger is interpreted through sapphires, aquamarine and dumortierite quartz, while the parrot, carp, crocodile and rhinoceros each receive distinctive gemstone treatments. The crocodile and tiger also appear in articulated bracelets and necklaces, with cleverly concealed clasps integrated into their mouths.
While the new creations broaden Cartier’s menagerie, the Panthère remains central to the collection, appearing in a diamond bracelet and a Panthère jewellery watch. Cartier’s fascination with fauna dates back to the early 20th century, with the panther taking its iconic three-dimensional form in 1948.
With Into The Wild, Cartier continues to transform nature into sculptural high jewellery, demonstrating how animal forms can become powerful expressions of creativity, craftsmanship and individuality.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.
The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”
Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:
“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:
“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”
The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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