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VBJ To Host Its First-Ever Exclusive Jewellery Exhibition In Mettupalayam

~ A Specially Curated Showcase Of Timeless Gold, Diamond, and Solitaire Collections ~

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VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host its first-ever exclusive jewellery exhibition in Mettupalayam on 19th & 20th June at Hotel EMS Mayura, 212, Coimbatore Road, Mettupalayam – 641301. The two-day showcase will offer customers in and around the region a unique opportunity to experience VBJ’s celebrated collections without having to travel to larger cities.

The exhibition will feature a thoughtfully curated range of gold, diamond, and solitaire jewellery, including bridal collections, contemporary designs, necklaces, bangles, earrings, rings, lightweight jewellery, and statement creations. Each piece reflects VBJ’s legacy of design excellence, artistry, and timeless elegance, catering to both traditional and modern jewellery preferences.

Speaking about the exhibition, Amarendran Vummidi, Managing Partner, VBJ, said:

“We are delighted to bring the VBJ experience to Mettupalayam for the very first time. Tamil Nadu has been an integral part of our 125-year journey, and we believe customers across the state deserve access to the finest jewellery collections and personalised service that define VBJ. We look forward to meeting customers in Mettupalayam and presenting designs that celebrate both heritage and contemporary aesthetics.”

Adding to this, Jithendra Vummidi, Managing Partner, VBJ, shared:

“Jewellery preferences are evolving, with customers seeking pieces that are versatile, meaningful, and design-led. This exhibition has been curated to reflect these changing aspirations, offering everything from traditional bridal jewellery to contemporary creations that suit modern lifestyles.”

jitendra Vummidi

As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.

Building on its 125-year legacy, VBJ is now set to unveil its largest jewellery showroom on Coimbatore’s 100ft Road. The Mettupalayam exhibition reflects the same commitment to making VBJ’s heritage, design excellence, and personalised jewellery experience more accessible. The exhibition will remain open from 11 AM to 8 PM on both days.

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National News

India’s Major Retail Jewellery Players Made A Strong Start To FY27

The Common Drivers Are Clear: Strong Same-Store Sales, Fast Store Expansion, Premiumisation, and A Better Product Mix.

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India’s organised jewellery retailers have made a strong start to FY27, with Kalyan Jewellers, P N Gadgil Jewellers and Titan Company all showing that branded players can still grow quickly even in a record gold-price environment. The common drivers are clear: strong same-store sales, fast store expansion, premiumisation, and a better product mix.

Kalyan’s broad-based growth

Kalyan Jewellers reported about 38% consolidated revenue growth in Q1 FY27, with India operations also rising by more than 38% despite the 28-day Adhik Maas period, which usually softens wedding-related demand. Same-store sales growth was around 28%, showing that existing stores remained the main engine of momentum. Candere was a standout, posting about 112% growth, while Kalyan added 12 Kalyan showrooms and five Candere outlets during the quarter.

The company also highlighted a shift toward recycled gold through its “Shine with India” campaign, with recycled gold contributing more than 46% of revenue in Q1 and over 55% in June. That suggests Kalyan is not only growing demand but also improving sourcing efficiency at the same time.

PNG’s premium mix

P N Gadgil Jewellers reported 41% year-on-year revenue growth in Q1 FY27, with retail revenue up 56% and same-store sales up 46%, which points to very strong productivity at existing stores. Retail now contributes roughly 78% of revenue, while franchise and e-commerce also expanded healthily. The company’s retail stud ratio increased to 10.9%, indicating improving demand for studded jewellery and a higher-value product mix.

PNG also noted that newer stores in North and Central India are already showing higher studded jewellery penetration than its traditional Maharashtra and Goa markets. That matters because it signals that the brand is successfully taking its premium assortment to new geographies, not just expanding store count.

Titan’s steady momentum

Titan’s jewellery business also continued to grow strongly, with domestic jewellery operations rising around 18% to 39% depending on the business-update frame reported, supported by Akshaya Tritiya demand and healthy early-quarter buyer traffic. Titan said consumers increasingly preferred lightweight and lower-karat jewellery as gold prices climbed, while plain gold jewellery grew in the mid-teens and studded jewellery delivered early double-digit growth. Tanishq’s like-to-like sales grew in early double digits, and CaratLane also posted healthy double-digit like-to-like growth.

Titan expanded its jewellery network by adding 19 net stores in the quarter, including Tanishq, Mia and CaratLane outlets. That reinforces the same theme seen across the sector: scale, distribution and brand trust are helping large organised players win share.

What it means

The quarter suggests that high gold prices are changing what consumers buy, not whether they buy. Buyers are shifting toward lighter designs, lower karatage, studded jewellery and branded channels, which helps organised retailers defend growth even when raw material prices are elevated. In that setting, store expansion and premiumisation are offsetting pricing pressure, while digital channels and recycled-gold initiatives are adding another layer of resilience.

For the upcoming festive and wedding season, the sector appears well positioned, especially if gold prices stay volatile but not sharply disruptive. The strongest signal from these updates is that organised jewellery retail is gaining share from unorganised players rather than simply riding higher ticket values.

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