VBJ Since 1900, in collaboration with Platinum Guild International, unveils the ‘Lucky 7 Bracelet’ crafted from platinum and zirconium ceramic, symbolizing the cricket icon’s personal history and disciplined leadership.

VBJ Since 1900 (Vummidi Bangaru Jewellers), India’s most trusted legacy jewellery brand proudly unveils “The Lucky 7 Bracelet” – An MS Dhoni Signature Edition, crafted exclusively by VBJ as part of the Men of Platinum initiative by Platinum Guild International (PGI). Launched recently, this product stands as a rare fusion of sporting legacy and artisanal mastery.

Bringing in the perspective of PGI, Vaishali Banerjee, Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, shared,“Platinum’s strong growth momentum in India continues, led by men’s jewellery where it has firmly established itself as the preferred choice for discerning consumers. Its inherent strength, rarity and contemporary aesthetic make it a metal that holds both value and significance.

Our collaboration with VBJ on this special creation for the Men of Platinum MS Dhoni Signature Edition embodies that same energy. The Lucky 7 Bracelet captures the confidence and creativity defining this expanding category, and we remain optimistic about the opportunities ahead as more consumers discover the exceptional value platinum offers.”

The number 7 has been close to MSD’s heart, defining his identity, belief and destiny. Born on the seventh day of the seventh month and his jersey number being seven has been the inspiration behind this unique creation. The refined interplay of platinum and zirconium ceramic boldly shapes the symbolic “7”, which reflects the bracelet’s rhythmic geometry, a quiet nod to the number that has paved his journey.

The signature lucky 7 bracelet by VBJ stands apart – conceptualised, designed and brought to life entirely by VBJ’s artisans. The piece embodies the brand’s signature blend of precision, purity and legacy, reflecting both Dhoni’s calm authority and VBJ’s craftsmanship.

Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ Since 1900, said, “Creating this piece was about more than design; it was about translating discipline and composure into form. Dhoni’s legacy is built on his tranquil nature, and we wanted every curve, reflection and rhythm of the bracelet to echo that. It’s a tribute not just to the man, but to the essence of leadership and purpose.”

Adding further insight, Pallavi Sharma, Deputy Country Manager – India & Middle East, Platinum Guild International, said,“Our partnership with VBJ has always thrived on shared values of trust, innovation, and collaboration, ensuring best-in-class product excellence for the consumer. The Men of Platinum ‘MS Dhoni Signature Edition’ is a testament to how innovative design accompanies the evolving preferences of Indian men.

MS Dhoni’s status as one of India’s most beloved cricketers, known for his strength of character and impeccable style, aligns seamlessly with the timeless elegance and modern appeal of platinum jewellery. Crafted in 95% pure platinum, the Lucky 7 Bracelet carries forward both the intent of this special collection and the aesthetic discipline that defines VBJ’s artistry. It’s a piece where design, symbolism and value converge.”

 Jithendra Vummidi, Managing Partner, VBJ Since 1900, said upon sharing his views, “At VBJ, every creation tells a story. Our Lucky 7 Bracelet embodies the meeting point of modern icons and timeless craftsmanship; a tribute to legacy, reimagined for today. It is a contemporary expression of our heritage and a perfect gifting choice for a new generation of jewellery connoisseurs.”

As a fifth-generation family-run brand, VBJ Since 1900 takes immense pride in its role as the makers of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Discovered after 72 years, the Sengol was unearthed by the VBJ team through meticulous research and installed beside the Speaker’s chair in India’s new Parliament building, marking VBJ’s enduring bond with India’s cultural and national heritage. Just as the Sengol stands for integrity and legacy, so does every VBJ creation.

An MS Dhoni Signature Edition, the lucky 7 Platinum Bracelet will be exclusively available across VBJ stores – Anna Salai and Anna Nagar, where legacy celebrates perfection.