New Premises
Vasundhra Raj unveils showroom at Noida
The luxury jewellery brand plans to open 25 stores over the next two years across India, spanning major cities, with a focus on key state capitals and leading urban centres including Mumbai, Hyderabad, Bangalore, Chennai, Pune, Lucknow, Coimbatore, and Chandigarh.
Vasundhra Raj, the luxury jewellery brand, has announced the grand opening of its flagship store in Noida, marking a milestone in its retail expansion journey.
Following the success of its Delhi store, the brand recently unveiled its second store in Sector 18, Noida – one of the city’s most vibrant commercial and cultural hubs.
New Premises
Tribe Amrapali Strengthens Travel Retail Presence with New Store at Hyderabad Airport
The silver jewellery brand unveils its 37th retail destination, celebrating craftsmanship and cultural storytelling at Rajiv Gandhi International Airport.
Indian silver jewellery label Tribe Amrapali has opened its 37th store at Rajiv Gandhi International Airport, Hyderabad, marking another milestone in the brand’s expanding airport retail network.
“Expanding to Hyderabad Airport marks an exciting chapter in our retail journey,” said Akanksha Arora, CEO, Tribe Amrapali. “Airports represent a confluence of cultures, stories, and movement—values that deeply resonate with Tribe Amrapali’s spirit. This store enables us to connect with travellers seeking jewellery that is expressive, handcrafted, and rooted in India’s artistic heritage.”
Situated in the Domestic Departure SHA zone on Level C, the new outlet showcases a curated selection of ethnic-style silver jewellery blending traditional craftsmanship with contemporary design. Illuminated glass cabinets display statement necklaces, ear cuffs, and stackable rings, set against a façade featuring gold tones and geometric motifs.
Tribe Amrapali continues to expand its travel retail footprint, with stores in major airports across Delhi, Mumbai, Ahmedabad, and Srinagar, where it made its Kashmir debut in February 2025. Founded in 2013, the brand also retails through malls, high streets, and its online platform, offering jewellery that bridges heritage and modernity.
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