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Vandana Jagwani Advocates Sustainable Luxury & Responsible AI at Davos 2026

The Creative Director of Mahesh Notandass and Founder of Vandals joined global leaders at the World Economic Forum to discuss the intersection of brand trust, capital alignment, and cross-border scaling.

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In an era where artificial intelligence and sustainability are no longer optional but foundational, Vandana Jagwani, Founder & Partner of Vandals and Creative Director at Mahesh Notandass, took the stage at the World Economic Forum to outline the future of the “Next Economy.”

Speaking at the We-Lead Lounge (P73) on January 20, she served as a key panelist for the high-level session: “Who Powers the Next Economy? Entrepreneurship, Capital, and Global Impact in an AI-Driven, Sustainable World.”

Scaling with Soul: Luxury in the AI Age

As a leader in the luxury and fine jewellery sectors, Vandana Jagwani provided a unique perspective on how heritage brands can navigate the rapid shift toward automation while maintaining the “human touch” essential to high-end retail. She emphasized that for founder-led enterprises, scaling across borders requires more than just capital—it requires a commitment to trust and narrative.

“Innovation and AI are the engines, but trust is the currency of the next economy,” Vandana Jagwani noted during the discussion. “For luxury brands to scale responsibly, we must align our technological advancements with long-term value creation and a genuine commitment to sustainability.”

A Global Exchange of Ideas

The session, moderated by Tripti Shinghal Somani (Founder & CEO of Womennovator), brought together a diverse group of policymakers and industrial leaders to explore how startups can remain resilient in an AI-centric landscape.

Vandana Jagwani was joined on the panel by:

  • Deepak Kumar: Infrastructure & Industrial Development Commissioner, Government of Uttar Pradesh.
  • Kalpana Murmu Soren: Member, Jharkhand Legislative Assembly.
  • Marta Zięba-Szklarska: Founder & CEO, COUNT’em Group.
  • Asif Iqbal: President, Indian Economic Trade Organisation.

The dialogue focused on the critical alignment of capital and sustainability, specifically how emerging markets like India can leverage AI to drive global impact without sacrificing social or environmental ethics.

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International News

AGTA appeals US Government to Scrap 10% Import Tariff on Gemstones

Trade body seeks exemption for coloured gemstones under new temporary tariff regime, with potential implications for diamonds.

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The American Gem Trade Association (AGTA) has formally appealed to the US government to remove the newly imposed 10% global import tariff on gemstones, and potentially diamonds, warning of its impact on the trade.

The tariff was announced on February 20 after the US Supreme Court struck down President Donald Trump’s reciprocal tariffs issued under the International Emergency Economic Powers Act (IEEPA). In response, the administration introduced a temporary 10% import surcharge under Section 122 of the Trade Act of 1974. The measure will remain in effect for 150 days unless Congress votes to extend it, though further tariff mechanisms have not been ruled out.

AGTA has submitted a formal request to the Office of the United States Trade Representative (USTR), urging that precious and semiprecious coloured gemstones be added to the exception list under Annex I or Annex II. The association argued that these stones are not mined domestically in the US and therefore should qualify for exemption.

Previously, AGTA’s lobbying efforts contributed to diamonds and gemstones being included in Annex III — a list of products eligible for potential exemption from duties for “aligned” countries. This had placed Indian diamonds and gemstones on track for relief following a prospective US-India trade agreement. However, it remains unclear whether Annex III provisions apply under the new tariff framework that recently took effect.

If the across-the-board exemption request is denied, AGTA has asked the USTR to confirm whether Annex III remains a viable pathway for country-specific tariff relief on coloured gemstones.

While the current petition focuses on coloured gemstones, AGTA noted that trade experts believe any exemption granted in this category could effectively extend to diamonds, as seen in past trade agreements such as the US–European Union deal.

“We will continue to work tirelessly toward eliminating tariffs on gemstone imports into the US. We remain fully committed to this effort — giving up is not an option,” said AGTA President Bruce Bridges and CEO John Ford.

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