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IAGES expands network to over 300+ stores with 50+ accredited partners

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Leading gold businesses including retailers like Senco Gold & Diamonds and PN Gadgil Jewellers, Waman Hari Pethe Jewellers, Kalamandir Jewellers; manufacturers like Swarnshilp Chains & Jewellers Pvt. Ltd, Royal Chain Private Limited; and bullion traders like Agau Jewels have received their IAGES accreditations, establishing a new formal order in the sector 

The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organisation (SRO) established by and for the Indian gold industry has achieved the 50 accredited members milestone, reshaping the gold sector to become more consumer-friendly and future-ready. Some of India’s leading gold retailers like Senco Gold & Diamonds, PN Gadgil Jewellers, Kalamandir Jewellers and Waman Hari Pethe Jewellers are now IAGES-accredited.

IAGES has been formed to build trust among consumers in gold business entities through the process of accreditation facilitated by a neutral third-party assessment. Gold has been a part of the Indian culture of celebrations for centuries but the sector largely remains fragmented because of the lack of a stringent framework of credibility, transparency and trust. The IAGES fills in this gap through its accreditation.

“IAGES continues to strengthen its industry presence, having reached 300+ stores through its fast-growing network of 50+ accredited partners. The success we have seen so far reflects the industry’s collective intent to raise standards and strengthen consumer confidence in the sector. We welcome our partners on board and hope that by aligning Indian gold businesses with global benchmarks, we step forward towards a more transparent, accountable, and future-ready gold ecosystem,” said Kaushlendra Sinha, CEO, IAGES.

The IAGES accreditation mandates transparency, ethical conduct, and responsible operations among gold business entities including refiners, bullion traders, manufacturers, assayers & hallmarkers, retailers as well as digital gold retailers. For gold buyers, the accreditation instantly assures them of their retailers’ credibility and trust.

IAGES is also currently running its ‘Before you buy gold, #PehlaCheckIAGES’ campaign to spread awareness among India’s gold buyers on the importance of purchasing jewellery after checking whether their retailer is an IAGES-accredited partner.

IAGES-accredited members are privy to several benefits including an established market leadership, a competitive edge over non accredited contemporaries, loyalty of both old and new consumers and deeper investor relations. For consumers, an IAGESaccredited retailer means they can shop with total confidence knowing their business has sourced and processed the gold ethically and responsibly.

IAGES continues to welcome more partners from across the country strengthening India’s position in the global gold value chain, with each new accreditation.

source :IAGES

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National News

Celebrate Akshaya Tritiya with Timeless Investment From Candere

Blending Tradition With Modern Design, Candere’s Akshaya Tritiya Edit Redefines Gold and Diamond Jewellery As Everyday, Wearable Investments

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Akshaya Tritiya has always been a significant occasion, rooted in the belief that investments made on this day bring lasting prosperity. Traditionally associated with buying gold, it has long symbolised good fortune and “eternal success.” Today, however, the way we celebrate the occasion is evolving. While the essence of inviting prosperity remains unchanged, the focus has shifted beyond simply storing gold. It is now equally about personal expression and meaningful gifting.

Jewellery is increasingly becoming an extension of individual style pieces that not only carry the auspicious sentiment of the day but are also designed to be worn and enjoyed every day.

Candere, the lifestyle jewellery brand from the house of Kalyan Jewellers, reflects this modern approach through designs that seamlessly blend tradition with contemporary aesthetics. Whether it’s a personal milestone purchase or a thoughtful gift, each piece is crafted to be both meaningful and effortlessly wearable.

Here’s what stands out in Candere’s Akshay Tritiya jewellery edit:

Parallely Braided Gold Bar Ring

A refined take on modern minimalism, the Parallely Braided Gold Bar Ring by Candere features a sleek open-band design with two parallel bars detailed in intricate braiding. Elegant and versatile, it’s perfect for everyday wear or stacking, offering a subtle blend of sophistication and contemporary style.

Oeshi Gold Pendant Necklace

A modern statement piece, the Oeshi Gold Pendant Necklace by Candere features a sleek circular design with layered accents and a bold central detail. Crafted in radiant gold and suspended on a delicate chain, it offers a perfect balance of elegance and contemporary style—ideal for both everyday wear and special occasions.

Glorious Links Diamond Chain Bracelet

This piece strikes a natural balance between occasion and everyday wear. The linked design gives it a clean, modern edge, while the diamond accents add just enough detail to make it feel special for the day. It’s easy to wear on its own or paired with a watch, and works just as well as a thoughtful gift, something that feels meaningful without being too formal.

Sleek Strength Diamond Men’s Pendant

Crafted in gold, the Sleek Strength Diamond Men’s Pendant features a streamlined, elongated form that highlights a structured, masculine design. The surface is accented with a neat arrangement of diamonds, adding a subtle touch of brilliance without overpowering its clean aesthetic. With its sharp lines and polished finish, the pendant is designed to sit comfortably against the neckline, making it a versatile piece that transitions seamlessly from everyday wear to occasion styling.

Asher Diamond Ring

The Asher Diamond Ring is defined by its geometric precision and refined construction. Set in gold, the ring features a cluster of well-cut diamonds arranged in a structured pattern that enhances their natural brilliance. The band is sleek and balanced, allowing the design to feel substantial yet easy to wear. Its contemporary silhouette, combined with classic diamond detailing, makes it ideal for both daily styling and more elevated occasions.

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