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Valentine’s Day 2026: How Jewellery Brands Are Redefining Romance

From symbolic jewellery collection to sustainable sparkle, this season’s collections celebrate intentional love with meaning and modern elegance.

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What do brands in the jewellery industry have in store this Valentine’s Day 2026? This year, the focus has shifted from extravagant gestures to deeply personal expressions of love. Leading jewellers are embracing storytelling, sustainability, and symbolism—introducing heart-led designs, lab-grown diamonds, platinum love bands, and minimalist everyday pieces that reflect connection, commitment, and conscious luxury. Whether it’s a timeless solitaire, a contemporary toi et moi ring, or a delicate pendant meant for daily wear, the emphasis is on jewellery that feels intimate, intentional, and enduring.

Gargi by P N Gadgil & Sons

Gargi by PNG & Sons celebrates Valentine’s Day 2026 with delicate designs that honour modern love—thoughtful, expressive, and crafted to sparkle in every shared moment. Blending contemporary elegance with everyday wearability, the collection is designed for heartfelt gifting and self-expression alike. Because this season, love isn’t just celebrated—it’s beautifully adorned.

Senco Gold & Diamonds

This Valentine’s Day, Senco Gold & Diamonds presents a thoughtfully curated edit of romantic gifts from its Sennes, Everlite, Perfect Love and Aham collections, designed to celebrate love in all its forms. From minimal, everyday diamond jewellery in Everlite to expressive, emotion-led designs in Sennes, and timeless symbols of commitment from the Perfect Love collection, each piece blends craftsmanship with meaning. Whether you’re marking a new beginning or a lifelong bond, these collections offer elegant gifting options that feel personal, enduring, and effortlessly romantic.

Kalyan Jewellers

This Valentine’s Day, jewellery becomes more than a gift, it becomes an expression of emotion, connection, and personal meaning. From delicate heart-inspired motifs to contemporary designs accented with diamonds and subtle touches of colour, each piece is crafted to celebrate love in all its forms. Whether it’s a gesture of self-love, a symbol of a lifelong bond, or the start of something new, these timeless designs blend elegance with sentiment, creating keepsakes to be cherished long after Valentine’s Day has passed.

Malabar Gold & Diamonds

Malabar Gold & Diamonds introduces Zoul 2026 – Allure, a sub-collection within its Zoul 2026 range, centred on contemporary diamond jewellery with a clean, refined aesthetic. Designed for modern wearability, the collection reflects a growing preference for jewellery that feels relevant beyond occasion-led dressing.

The Allure edit features fancy-cut diamonds set in minimal, thoughtfully balanced silhouettes. With an emphasis on lightness and subtle brilliance, the designs are crafted to sit comfortably within everyday wardrobes while still offering a distinct visual appeal.

Dassani Brothers

Dassani Brothers has unveiled ‘Eternal Love’, a Valentine’s Day collection that reimagines classic solitaires with a modern, affordable approach. The collection blends luminous yellow diamonds, traditional solitaires, and innovative pie-cut setting diamonds to deliver brilliance, elegance, and accessible luxury.

A key highlight is the pie-cut setting technique, designed to create the visual impact of a solitaire while enhancing affordability without compromising on craftsmanship. The collection includes rings, pendants, earrings, and statement pieces crafted in fine gold, celebrating warmth, sophistication, and enduring commitment.

Limelight Lab Grown Diamonds

This Valentine’s Day, romance is taking a more meaningful turn, with couples choosing symbolic jewellery over grand gestures. Reflecting this shift, Limelight Lab Grown Diamonds has introduced its Valentine’s Day Collection alongside a compelling value proposition—offering 26% off on diamond value plus an additional 26% off on making charges, making thoughtful diamond gifting more accessible.

Highlights from the collection include the Stellar Heart Diamond Ring with its refined, contemporary silhouette; the Heartbeat Round Diamond Chain inspired by the rhythm of love; and the Toi et Moi Heartfelt Glow Diamond Stud Earrings, celebrating togetherness through a dual-heart design with subtle sparkle.

Joy Alukkas

Joyalukkas marks the season with romantic diamond and gold creations that blend tradition with contemporary styling. From elegant solitaires to heart-inspired pendants and couple bands, the brand focuses on versatile designs that celebrate affection with timeless appeal.

Giva

GIVA embraces youthful romance with minimalist silver and gold-plated jewellery accented by sparkling stones and heart motifs. Designed for everyday gifting, its Valentine’s range reflects accessible luxury tailored to a new generation of expressive consumers.

Divine Solitaires

This Valentine’s Day, Divine Solitaires celebrates meaningful love through its signature 8Hearts 8Arrows diamonds—where perfect symmetry and brilliance mirror the harmony of a couple’s bond.

Visible under specialised light, the rare 8Hearts 8Arrows pattern is a mark of exceptional craftsmanship and precision cutting, offering new-age couples a powerful and enduring symbol of pure, natural love.

Akoirah

This Valentine’s season, Akoirah by Augmont presents Made of Us, a design-led collection rooted in the belief that love isn’t one-size-fits-all -it is personal, layered, and quietly meaningful.

From emerald-toned lariats and wrap rings to halo studs and heart-set tennis bracelets, the collection blends intimacy with refined craftsmanship, including personalised Morse code necklaces.

Crafted in 14K recycled gold and set with lab-grown diamonds, the collection reflects Akoirah’s belief that meaningful jewellery is shaped not just by materials, but by stories and shared moments.

Lukson

Lukson introduces Love-Lore, a thoughtfully curated Valentine’s collection celebrating modern, intentional love. Crafted in luminous 18K gold vermeil with solid gold options, and adorned with SGL-certified lab-grown diamonds, the collection blends clean lines, heart motifs, and infinity-inspired silhouettes to create elegant pieces designed for everyday wear.

From delicate pendants and expressive rings to refined couple bands and bracelets, Love-Lore captures shared beginnings and lasting promises. With prices starting at ₹4,249, the collection reflects Lukson’s commitment to accessible, transparent, and sustainable luxury—offering jewellery that is both meaningful and responsibly crafted.

Jos Alukkas

Jos Alukkas presents jewellery designed to celebrate commitment and cherished moments. From classic contemporary heart-inspired pieces, to continue the brand’s offerings focus on craftsmanship and timeless romance.


How International Jewellery Houses Celebrated Love this season

For Valentine’s Day 2026, leading global jewellery brands spotlighted iconic motifs, coloured gemstones, and elevated everyday luxury, blending heritage with contemporary romance.

Platinum Guild International (PGI)


PGI promoted platinum love bands and minimalist couple jewellery, highlighting purity, rarity, and enduring commitment. Campaigns focused on modern partnerships, self-expression, and platinum’s natural white sheen as a symbol of lasting love.

Swarovski


Swarovski embraced playful romance through its heart-shaped crystal jewellery and vibrant statement pieces, spotlighting bold colours and contemporary silhouettes. The brand leaned into gifting narratives, amplifying sparkle with accessible luxury.

Chopard


Chopard highlighted its signature collections, celebrating the golden love. The maison reinforced themes of joy, femininity, and timeless elegance, paired with ethical gold craftsmanship.

Bvlgari


Bvlgari showcased its iconic collections, positioning love as bold and powerful. With striking designs, the brand celebrated passion, strength, and modern romance.Harry Winston
Harry Winston focused on its exceptional high jewellery creations, celebrating rare diamonds and timeless romance. The house underscored themes of eternal love, brilliance, and red-carpet glamour

Harry Winston

Harry Winston focused on its exceptional high jewellery creations, celebrating rare diamonds and timeless romance. The house underscored themes of eternal love, brilliance, and red-carpet glamour.

As Valentine’s Day 2026 unfolds, one thing is clear: modern love is thoughtful, expressive, and rooted in authenticity. Jewellery brands are responding with creations that go beyond aesthetics—offering pieces that symbolize shared journeys, personal values, and lasting devotion. Because today, the most meaningful gifts aren’t just beautiful—they tell a story worth keeping forever.

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By Invitation

Diamond & Jewellery Industry: 2025 Review and Leadership View on 2026

By Akash Talesara, President : Sky Gold and Diamonds Ltd

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From a leadership standpoint, 2025 was a year of stabilization and disciplined execution for the diamond and jewellery industry. It was not a year of exuberant growth, but one that tested operational resilience, capital efficiency, and strategic clarity. The industry navigated a complex environment shaped by uneven demand recovery and external trade-related pressures, while continuing to adapt to changing consumer behavior.

2025: A Year of Consolidation and Control

The industry in 2025 moved through a phase of consolidation and gradual normalization. Key markets including India, the Middle East, and the U.S. showed selective recovery. India remained the strongest pillar of demand, driven by weddings, festivals, and sustained aspirational consumption.

However, trade policy uncertainty—particularly U.S. tariff-related developments—had a visible impact on sentiment and trade flows. Export-oriented businesses faced cautious ordering patterns, margin pressure, and delayed buying decisions. These conditions forced companies to recalibrate pricing, reassess supply chains, and tighten risk management. While the impact varied by segment, the overall message was clear: agility and discipline mattered more than scale.

Consumer preference during the year remained firmly aligned toward lightweight, design-led jewellery and value-conscious diamond offerings. Organized players continued to strengthen trust through branding, certification, and transparency. Across the value chain, focus areas were clear—inventory rationalization, cost optimization, and prudent working capital deployment. Volatility in gold prices and selective softness in discretionary spending reinforced the need for operational rigor.

2026: Clearer Visibility and Structural Shifts

Looking ahead to 2026, I am cautiously optimistic. With improving visibility on global trade policies and a relatively stable macroeconomic environment, confidence is expected to recover progressively.

One of the most important structural shifts gaining momentum is the move toward lower karatage gold—particularly 9KT and 14KT—across daily-wear and lifestyle jewellery. Affordability without compromising design or durability is becoming central to consumer decision-making. Lower karat gold supports higher purchase frequency, attracts younger consumers, and enables volume-led growth across domestic and export markets.

Design will be the key differentiator in 2026. As the industry moves away from purely occasion-driven consumption toward everyday relevance, design-led innovation in daily-wear, office-wear, and lifestyle jewellery will define winners.

Today’s consumers are seeking jewellery that fits seamlessly into modern lifeminimalist, lightweight, functional, and versatile. Pieces that can be worn comfortably throughout the day, layered easily, and aligned with contemporary aesthetics are increasingly preferred over traditional heavy formats. This shift is especially pronounced among urban and younger consumers, and it represents a long-term change in buying behavior, not a short-term trend.

Key Takeaway

The next phase of growth in the diamond and jewellery industry will be driven less by cyclical recovery and more by strategic execution—the right product mix, right pricing architecture, design differentiation, and disciplined capital management. Companies that align closely with evolving consumer expectations while maintaining operational efficiency will be best positioned to lead in 2026 and beyond.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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