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Vaani Kapoor Shines in Jewelbox’s Debut Diwali Campaign Celebrating Diamonds, Family, and Festive Emotions

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Lab-grown diamond jewellery brand Jewelbox has launched it’s first-ever Diwali campaign with actress Vaani Kapoor, marking a heartfelt celebration of family, gratitude, and the timeless beauty of diamonds. The emotionally driven campaign centres around the bond between a mother and daughter, reinforcing the message: This Diwali, Say it with a diamond.”

As one of India’s fastest-growing lab-grown diamond jewellery brands, Jewelbox enters the festive season with a campaign that beautifully blends emotional storytelling with its core values of conscious luxury. The film highlights how jewellery, especially diamonds, carries emotional depth—serving not just as adornment, but as an enduring token of affection, appreciation, and shared memories across generations.

With its evocative narrative and cinematic visuals, the campaign positions diamonds as meaningful gifts that express love and gratitude during the season of togetherness. The core message urges viewers to go beyond traditional gifting and instead make a lasting statement: “Say it with a diamond.”

The campaign will be promoted through a nationwide rollout across digital platforms, including Instagram, YouTube, and Meta, as well as high-visibility outdoor media in major cities. To complement the festive spirit, Jewelbox has also announced exclusive Diwali offers:

  • 25% off on diamonds
  • 50% off on making charges
  • Gifts with every purchase,all valid until Diwali.

Diwali is about light, love and new beginnings. This campaign captures those values with authenticity and warmth. Vaani Kapoor brings an elegance and sincerity that mirrors the philosophy of Jewelbox. With this film, we invite people to express their love in a way that feels lasting and personal, by saying it with a diamond, said Vidita Kochar Jain, Co-Founder of Jewelbox.

Founded in 2022 by siblings Vidita Kochar Jain and Nipun Kochar, Jewelbox has rapidly emerged as a leader in ethical, lab-grown diamond jewellery, offering a unique combination of craftsmanship, sustainability, and affordability. The brand’s retail footprint currently spans nine cities, including Mumbai, Delhi, Chennai, Kolkata, and Bangalore, alongside a robust online presence through its e-commerce platform.

With this campaign, Jewelbox not only celebrates Diwali through visual storytelling but also reaffirms its commitment to making diamonds more accessible, meaningful, and sustainable for the modern Indian consumer.

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Chandukaka Saraf Presents ‘Ananta Mangalsutra Collection’

The Ananta Mangalsutra Collection Blends Timeless Tradition With Contemporary Elegance, Offering Gold and Diamond Designs For Every Woman and Every Milestone.

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Celebrating a remarkable legacy of 200 years, Chandukaka Saraf, a name trusted across generations, proudly presents the exclusive ‘Ananta Mangalsutra Collection’. This specially curated range brings together exquisite gold and diamond mangalsutras that beautifully blend the sacred heritage of Indian traditions with contemporary elegance, catering to the preferences of today’s modern woman.

A mangalsutra is more than just a piece of jewellery, it is a symbol of love, commitment, and an everlasting bond. Keeping this sentiment at the heart of the collection, Chandukaka Saraf has curated a wide range of traditional, contemporary, lightweight, and diamond-studded mangalsutras, offering something special for every woman and every occasion.

Over the years, the mangalsutra has evolved alongside changing lifestyles while continuing to hold deep emotional significance. Modern women seek jewellery that not only reflects tradition but also complements their individuality, personal style, and everyday routines. This shift has inspired designs that are versatile, elegant, and comfortable enough to be worn beyond special occasions.

From classic black-bead styles to modern diamond mangalsutra designs, each creation is thoughtfully crafted to complement evolving lifestyles while preserving the significance of tradition. Whether for brides, working professionals, or women seeking elegant everyday wear, the collection offers designs that celebrate individuality and enduring relationships.

The collection has been thoughtfully designed to cater to diverse preferences and occasions. Women seeking everyday elegance can explore lightweight mangalsutras crafted for comfort and effortless wear, while those who appreciate timeless craftsmanship can choose from traditional designs inspired by heritage aesthetics. For brides and wedding celebrations, the collection also features elaborate bridal mangalsutras that beautifully capture the significance and grandeur of one of life’s most cherished milestones.

The Ananta Mangalsutra Collection showcases a curated selection of gold mangalsutras and diamond mangalsutras crafted for every stage of a woman’s journey. Combining heritage-inspired artistry with contemporary aesthetics, the collection offers timeless traditional patterns as well as modern minimalist creations, making it ideal for weddings, anniversaries, gifting occasions, and daily wear.

To make this celebration even more memorable, Chandukaka Saraf has announced attractive festive offers for its valued customers. Customers can avail up to 30% off on gold jewellery making charges*, up to 70% off on diamond jewellery making charges*, and Rs 3,000 off per gram on old gold jewellery exchange*. These exclusive offers provide an excellent opportunity for customers to purchase their dream mangalsutra while enjoying exceptional value.

Speaking on the occasion, Chairman Kishorkumar Shah and Managing Director Ms. Samyak Kishorkumar Shah:

“extended a warm invitation to customers to visit their nearest Chandukaka Saraf showroom and explore this exclusive collection. They expressed their gratitude for the trust and affection shown by customers over generations and reaffirmed the brand’s commitment to offering jewellery that celebrates life’s most cherished moments”.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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