DiamondBuzz
China’s Diamond Jewellery Market Poised for U-Shaped Recovery: Liang Weizhang
Speaking at the Bharat Diamond Bourse Symposium , Chinese strategist Liang Weizhang outlined a cautious but improving outlook for China’s diamond and jewellery sector.
China’s jewellery market expanded from RMB 720 bn in 2021 to RMB 820 bn in 2023, before easing to RMB 780 bn in 2024. Gold’s share of retail sales surged to 73% in 2024, while diamonds shrank to 6%, hit by falling marriage rates, weak sentiment, oversupply, and lab-grown competition. The natural diamond market contracted from RMB 100 bn in 2021 to RMB 43 bn in 2024, with imports plunging over 70% by volume.
Signs of recovery emerged in 2025: jewellery sales rose 11% YoY in H1, and polished diamond imports jumped 43.5% between January–July, with June–July showing triple-digit growth. Prices for some categories have stabilised after steep declines.
Hong Kong’s jewellery trade remains vital, with retail sales down 6.3% in H1 2025 but rebounding 6.8% in June, pointing to revived high-end spending.
Lab-grown diamonds are gaining ground, but surveys show a strong consumer preference for natural stones—57% in mainland China and 86% in Hong Kong favour natural diamonds for their luxury and investment value.
While price declines of 20–30% marked 2024, stability has returned in recent months. Liang predicts a gradual U-shaped recovery driven by inventory clearance, wedding demand, and supply adjustments. Long-term growth will rest on tightening global supply and China’s expanding middle class, though tariff risks remain a challenge.
China and India must navigate competition with collaboration according to Liang.The stress was on resilience, adaptability, and global partnerships as keys to the industry’s future
DiamondBuzz
De Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
Company outlines strategic cost optimisation, portfolio streamlining and operational changes to strengthen resilience while positioning for long-term growth in the natural diamond industry.
De Beers Group is advancing delivery of its business streamlining by setting out a number of planned portfolio and organisational changes to ensure an efficient cost base that strengthens resilience in the near-term while enhancing future competitiveness and retaining optionality as industry conditions improve.
Since 2024, De Beers has been streamlining its business in line with its Origins strategy to reduce costs, divest non-core assets and prioritise investment in activities that create the most value. Significant progress has been made, with more than $100 million of annual overhead costs removed from the business, the sale or closure of a number of non-core assets and significant capital and cost reconfigurations to asset expansion projects.
Simultaneously, De Beers has reinvested in natural diamond category marketing to support the industry’s efforts to grow natural diamond demand, launching new large-scale campaigns and collaborating with key stakeholders across the value chain to foster industry-wide investment. Global consumer demand for natural diamond jewellery returned to growth in 2025, while natural diamond sales increased across US independent jewellers in 2025 and into Q1 2026, led by higher value diamonds and those promoted by De Beers’ Desert Diamonds marketing campaign.
On the supply side, global rough diamond production is now decreasing, with several producers closing mines during 2026. Whilst the increasing rarity of diamonds and the emerging signs of improvement in consumer demand are likely to support longer-term value creation, rough diamond trading conditions are expected to remain challenging in the near-term due to cyclical and industry-specific factors.
Consistent with recent actions to improve business resilience, De Beers intends to pause production at the Venetia mine in South Africa for two years to reduce costs while also rephasing capital expenditure on its underground project. This will involve critical infrastructure investment to enhance the capacity and efficiency of the mine, with the intention to support future production growth as business and industry conditions improve.
De Beers is engaging with stakeholders in accordance with relevant requirements and the company’s values as it moves through this process, and will both support impacted employees and continue to invest in its community and Social and Labour Plan commitments.
This proposed action at Venetia Mine follows the decision earlier this year to pause the Tuzo Phase 3 expansion project at the Gahcho Kué Mine in Canada.
In parallel, De Beers plans to reconfigure its global operating model to refocus and prioritise resources on the core operational businesses and reduce its central corporate cost base.
Al Cook, CEO of De Beers Group, said:

“In line with our commitment to focus and streamline our business, we are making a number of changes to De Beers to ensure greater business resilience in the near-term, while supporting long-term value creation. We recognise the protracted challenging conditions as the diamond industry evolves, though we are encouraged by signs of consumer demand growth in the US and beyond, particularly in higher quality diamonds.
Global rough diamond supply is falling, bringing more support to the market. The changes we are making to our business are focused on underpinning our efficiency now and into the future, favourably positioning De Beers in its leadership role.”
De Beers Group will maintain current production levels through its other operations, and previous production guidance remains unchanged.
-
National News6 hours agoIAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
-
DiamondBuzz8 hours agoDe Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
-
BrandBuzz8 hours agoJagannath Gangaram Pednekar Jewellers Unveils ‘The Godhadi Effect’, A Heartfelt Film Reimagining Gold Exchange Through Family Memories
-
New Premises8 hours agoIconic Actor Bobby Deol Inaugurates Kalyan Jewellers’ First Showroom in Virar

