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US Watch and jewelry sales remain steady in March, overall increase of 0.4 percent

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US Watch and jewelry sales remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while

Watch and jewelry sales in the US remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while watch sales dipped, as consumers opted for higher-priced items, but bought fewer of them.

In February overall sales increased by just 0.2 per cent and in January they fell by 1.0 per cent

The US government’s BEA (Bureau of Economic Analysis) reported a 0.7 per cent increase in consumer spending in March, the biggest increase for two years, but said it was largely driven by a rush to buy cars before US reciprocal tariffs forced prices up.

Watch and jewelry sales have been characterized by very modest increases in recent months, following on from a year of sustained growth – 10 per cent or more in some months – as shown below.

Reciprocal US tariffs – announced in April, then paused until July – will almost certainly hit sales, as producers forced to either absorb the costs or pass them on to consumers.

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Meta Is Reportedly Testing AI Pendant, Part Of Wearables Lineup Expansion

Internal Testing Is Slated For Next Spring, With An Ambitious Target Of 10 Million Wearable Sales In H2.

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Meta is said to be testing an AI pendant as part of a push to broaden its wearables lineup, according to an internal memo reported by The Information. The move aims to boost engagement with Meta’s AI tools and support monetization via subscriptions and its consumer AI agent, Hatch. Internal testing is slated for next spring, with an ambitious target of 10 million wearable sales in H2.

Meta has reportedly set an ambitious goal of selling 10 million wearable devices in the second half of this year; while its smart glasses have seen stronger early adoption, it’s now burning through money, with Meta’s Reality Labs unit reportedly racking up more than $4 billion in operating losses in its latest quarter on revenue of just $402 million. 

Past AI-jewelry attempts (e.g., the 2024 Friend pendant) sparked conversation more than purchases, raising privacy and utility concerns. Still, if Meta pushes a polished product with clear value and privacy safeguards, designers and brands could see new collaboration and licensing opportunities.

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