International News
US Watch and jewelry sales remain steady in March, overall increase of 0.4 percent
US Watch and jewelry sales remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while
Watch and jewelry sales in the US remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while watch sales dipped, as consumers opted for higher-priced items, but bought fewer of them.
In February overall sales increased by just 0.2 per cent and in January they fell by 1.0 per cent
The US government’s BEA (Bureau of Economic Analysis) reported a 0.7 per cent increase in consumer spending in March, the biggest increase for two years, but said it was largely driven by a rush to buy cars before US reciprocal tariffs forced prices up.
Watch and jewelry sales have been characterized by very modest increases in recent months, following on from a year of sustained growth – 10 per cent or more in some months – as shown below.
Reciprocal US tariffs – announced in April, then paused until July – will almost certainly hit sales, as producers forced to either absorb the costs or pass them on to consumers.
International News
CaratLane Celebrates Gifting With A Thoughtful Twist, With Mother’s Day Campaign Featuring Yami Gautam Dhar
CaratLane Amplifies Mother’s Day Emotions With A Dual-Gifting Narrative, Spotlighting Self-Love Alongside Gratitude
A Tata Group product is flooding television screens across the country with its Mother’s Day campaign featuring brand ambassador Yami Gautam Dhar. Centred around the idea of gifting mothers a diamond as a symbol of love and a reflection of gratitude, and gifting yourself a diamond, because you’re her favourite.
The first two films of the campaign saw high-impact visibility during the ongoing Indian Premier League, with placements across Star Sports and JioHotstar, complemented by strong regional presence on channels like Colours Tamil, Jalsha Movies and Star Utsav Movies. Together, these drove widespread national and regional reach for the brand.
The film has been released just in time for Mother’s Day — celebrating the joy of gifting, with a heartwarming twist of choosing something for mom, and a little something for yourself.
Shaifali Gautam, CMO – CaratLane, remarked,
“As we return for our second season advertising on the Indian Premier League, the platform allows us to take our stories to millions of households across the country. This Mother’s Day, with Yami at the centre, we’ve focused on celebrating the emotion of gifting in a way that feels both personal and relatable. Because when it comes to a mother’s love, what you share is priceless — and the pieces you choose to express it should feel just as special. At CaratLane, we believe that expressing love should feel effortless, and never out of reach.”
Built around the idea of thoughtful gifting, the campaign encourages customers to celebrate Mother’s Day with meaningful diamond jewellery. Through this initiative and others, the brand continues to redefine fine jewellery for the modern consumer, making it more personal, wearable, and within reach for every celebration.
CaratLane Celebrates Gifting With A Thoughtful Twist, With Mother’s Day Campaign Featuring Yami Gautam Dhar
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CaratLane Celebrates Gifting With A Thoughtful Twist, With Mother’s Day Campaign Featuring Yami Gautam Dhar
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