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US Watch and jewelry sales remain steady in March, overall increase of 0.4 percent

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US Watch and jewelry sales remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while

Watch and jewelry sales in the US remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while watch sales dipped, as consumers opted for higher-priced items, but bought fewer of them.

In February overall sales increased by just 0.2 per cent and in January they fell by 1.0 per cent

The US government’s BEA (Bureau of Economic Analysis) reported a 0.7 per cent increase in consumer spending in March, the biggest increase for two years, but said it was largely driven by a rush to buy cars before US reciprocal tariffs forced prices up.

Watch and jewelry sales have been characterized by very modest increases in recent months, following on from a year of sustained growth – 10 per cent or more in some months – as shown below.

Reciprocal US tariffs – announced in April, then paused until July – will almost certainly hit sales, as producers forced to either absorb the costs or pass them on to consumers.

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Instappraise & NAJA Tie Up: Third Scholarship Unlocks appraisal Mastery For Global Pros

Renewed Partnership Boosts Access To NAJA Certification Pathways and Instappraise Tool

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Instappraise, a jewellery appraisal software provider founded in 2019, has renewed and extended its educational partnership with the National Association of Jewellery Appraisers (NAJA), a US-based professional body established in 1981 that focuses on appraisal education, certification, and ethical standards, introducing a third scholarship to widen access to formal appraisal training and reinforce global standards.

The expanded programme now offers three distinct pathways. The first targets non-members with gemmological credentials, providing NAJA membership, access to Lessons 1-5 of the Appraisal Studies Course, and a one-year Instappraise software subscription, valued at $2,070. The second supports existing NAJA members pursuing certification, while the third enables certified members to advance to the Certified Master Appraiser designation, with benefits valued at $1,775.

The initiative responds to rising demand for structured education amid evolving valuation standards and regulatory expectations. Applicants must submit an essay, demonstrate recognised gemmological qualifications, and complete coursework within defined timelines to maintain academic rigour.

Instappraise’s appraisal platform is positioned to support NAJA and Uniform Standards of Professional Appraisal Practice (USPAP)-compliant reporting through structured documentation and workflow tools, while NAJA continues to anchor professional education and certification.

Applications close on 15 June 2026, with winners to be announced at NAJA’s 66th Annual ACEit Mid-Year Education Conference in August.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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