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US Watch and jewelry sales remain steady in March, overall increase of 0.4 percent

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US Watch and jewelry sales remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while

Watch and jewelry sales in the US remained steady in March, with a slight overall increase of 0.4 per cent, according to the latest US Department of Commerce figures. Jewelry sales rose slightly, while watch sales dipped, as consumers opted for higher-priced items, but bought fewer of them.

In February overall sales increased by just 0.2 per cent and in January they fell by 1.0 per cent

The US government’s BEA (Bureau of Economic Analysis) reported a 0.7 per cent increase in consumer spending in March, the biggest increase for two years, but said it was largely driven by a rush to buy cars before US reciprocal tariffs forced prices up.

Watch and jewelry sales have been characterized by very modest increases in recent months, following on from a year of sustained growth – 10 per cent or more in some months – as shown below.

Reciprocal US tariffs – announced in April, then paused until July – will almost certainly hit sales, as producers forced to either absorb the costs or pass them on to consumers.

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De Beers Group Reports H1 2026 Production Surge

The company reported a significant increase in production volume while maintaining its full-year production target of 21 to 26 million carats.

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De Beers Group today released its operational and sales performance update for the second quarter and first half of 2026. Driven by strong recovery efforts and strategic access to higher-grade ore bodies, the company reported a significant increase in production volume while maintaining its full-year production target of 21 to 26 million carats.

Despite market pressures stemming from broader macroeconomic volatility, the company continues to advance operational streamlining and cost-optimization initiatives to ensure long-term resilience.

Key Highlights & Operational Summary

  • Q2 Production Surge: Production jumped 88% year-on-year to 7.8 million carats in the second quarter, bringing total H1 output to 14.9 million carats (+46% YoY).
  • Volume Growth: Consolidated H1 sales volume expanded 13% to 12.4 million carats (total sales volume up 20% to 14.8 million carats).
  • Full-Year Guidance Reaffirmed: Full-year output remains targeted at 21–26 million carats, with second-half production planned to balance out via scheduled maintenance and a temporary operational pause at the Venetia mine.
  • Resilient High-Value Demand: While entry-level categories faced broader pricing shifts, pricing for higher-value natural diamonds remained firm, providing baseline support to the overall index.

Market Dynamics & Strategic Response

Trading conditions during the first six months of 2026 reflected ongoing global macroeconomic uncertainties and regional conflicts that weighed on general consumer sentiment. Additionally, lower-value natural categories experienced continued pressure from lab-grown alternatives.

In response, De Beers actively adjusted its sales strategies, utilizing its inventory mix to meet existing market demand. While lower-value inventory sales shifted the average realized price to $105 per carat for H1, the company noted that underlying value indices for premium, higher-grade natural goods remained stable throughout the period.

Outlook & Portfolio Optimization

Looking ahead to the second half of 2026, De Beers will align production output directly with global demand signals. The anticipated surge from H1 will be offset by:

  • The previously announced two-year operational pause at the Venetia mine.
  • Planned facility maintenance at the Orapa and Jwaneng operations in Botswana.

Anglo American continues to execute its operational transformation and strategic divestment plans for De Beers, ensuring capital discipline and long-term organizational value.

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