International News
US gold reserves revaluation not under consideration
U.S. gold reserves are offiially valued at around $11 billion, but their market value has surged to over $1 trillion due to soaring gold prices. Revaluing the gold at market prices could create a “windfall” that could be used to address the budget deficit. The official valuation of US gold reserves has been fixed at $42.22 per ounce since 1973.
The world’s largest economy holds the world’s largest gold reserves and on last count, they crossed an estimated $1 trillion in value. Yet, America’s most prized physical asset is unbelievably undervalued on official ledgers at just $11 billion.
Even though the price of gold is witnessing remarkable appreciation, shooting up 54% so far this year to cross $4,000 per ounce, the US’ official value remains fixed at the 1973 Congressional price of $42.22 per ounce, a figure established through the Par Value Modification Act of 1973.
In other words, there’s a significant disparity between the official accounting value and the actual market value and a potential revaluation of gold reserves at current market prices could inject nothing less than $1 trillion into the Treasury’s accounts and address nearly half of the nation’s $1.973 budget deficit. Such a move, though, may cause substantial implications for dollar, inflation, and above all the global monetary, financial and currency markets.
That said, given the US’s rising national debt, which currently stands at a staggering $37 trillion, there’s simply no appetite for further borrowing. At the same time, the government isn’t in a position to rein in spending at will, and it’s this financial quandary that has forced it into a shutdown for nearly two weeks now.
Repricing gold at current market prices is a quick fix to reset finances, as tapping into gold’s undervalued accounting resource could add substantial assets to the national balance sheet without requiring any physical gold sales or additional debt issuance.
In fact, the government wheeled out the idea earlier this year when Treasury Secretary Scott Bessent casually suggested: ‘We’re going to monetise the asset side of the US balance sheet.’ His remark set off a wave of discussions, and though Bessent walked back, the prospect of a $1 trillion windfall continues to linger.
Incidentally, the US Federal Reserve too released a note in August, where it reviewed the rare cases when countries used proceeds from valuation gains on gold and foreign exchange reserves. According to the Fed paper, over the past 30 years, only five economies have done so — Germany, Italy, Lebanon, Curacao and Sint Maarten, and South Africa.
It reasoned that the cash infusion from the revalued gold could be used to pay down debt or finance new spending. It also noted the recent US legislation proposed by Wyoming Senator Cynthia Lummis’s idea of using revaluation proceeds to create a sovereign wealth fund or a strategic bitcoin reserve, which President Donald Trump has talked about.
However, critics see it as a backdoor money printing exercise or, even, as plain old accounting manipulation. They argue that gold revaluation would implicitly devalue the dollar relative to gold, erode confidence in the fiat system, and fuel inflation by enabling unchecked government spending.
There have been precedents where the US’s prior gold revaluation exercises led to a sharp increase in the money supply, fueling inflation and profoundly impacting both domestic and global economies.
DiamondBuzz
De Beers Group Launches “Heera Hai Aapke Liye” Program at IIJS Bharat Signature to Revolutionize Natural Diamond Accessibility in India
De Beers Group, the world’s leading diamond company, marked a significant milestone in the Indian jewellery landscape with the official launch of the “Heera Hai Aapke Liye” program at IIJS Signature. The star-studded event featured actress Sonakshi Sinha, who joined Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, to unveil an initiative dedicated to making natural diamonds an integral part of daily life for the modern Indian consumer.



The “Heera Hai Aapke Liye” (Diamonds are for You) program is strategically designed to promote natural diamonds by raising awareness, boosting market visibility,and creating a seamless connection between retailers and consumers. With a focus on modern designs and attractive price points, the program also lets local retailers use De Beers Group campaigns as their own—second-piercing earrings, ‘Bestie’ bracelets, and ‘Intention’ pendants. It positions diamonds as a lifestyle choice for self-expression and daily wear.

Speaking at the launch, Shweta Harit, Global Senior Vice President of De Beers Group and CEO of Forevermark, detailed the evolution of the brand’s storytelling, stating, “De Beers Group has a rich legacy of creating iconic ritual campaigns that have shaped how the world perceives diamonds. With ‘Heera Hai Aapke Liye,’ program we are evolving that narrative for the Indian market to another level.
We are not just selling jewellery, we are making natural diamonds more accessible and desirable in India. Our goal is to empower retailers through INDRA (Indian Natural Diamond Retailer Alliance) to ensure that every ‘First Diamond’ journey is as credible as it is beautiful.”

Speaking on the occasion, Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said, “IIJS has always been a powerful platform for shaping the future of India’s gem and jewellery industry, and the launch of ‘Heera Hai Aapke Liye’ at IIJS Signature reinforces that role. GJEPC is proud to partner with De Beers Group on the INDRA (Indian Natural Diamond Retailer Alliance) project, which is a critical step towards strengthening domestic demand for natural diamonds.
By empowering retailers, enhancing consumer confidence, and expanding access across metros and Tier 2 markets, this initiative aligns perfectly with our vision to grow the natural diamond category sustainably within India.”
The program ‘Heera Hai Aapke Liye’, rests on few strategic pillars aimed at industry growth and scalability:
- Stocking & New Consumer Opportunity: Identifying gold wholesalers and distributors across 15–20 cities to focus on a first-phase target of 500 retailers.
- Retailer Advantage: Providing a “Design Advantage” and strict “Product Hygiene,” backed by a clear buy-back policy and robust training and marketing support via the INDRA alliance.
- Heera Hai Aapke Liye is robust entry-level product kit featuring earrings, bangles, bracelets, etc supported by exclusive visual merchandising (VM) for display.
- Growth and Scalability: A PAN-India reach strategy designed to unlock new business opportunities for both manufacturers and retailers.


As India continues to grow as the world’s second-largest market for retail diamond jewellery, De Beers Group remains committed to strengthening the natural diamond narrative. By combining the emotional appeal of natural diamonds with the practical “Heera Hai Aapke Liye” framework, De Beers aims to build a sustainable future for the category across both metros and Tier 2 cities. De Beers and GJEPC aim to expand the base of Natural Diamond buyers, increase self-purchase consideration, and establish long-term credibility for the category.
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