Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specialising in mangalsutras, has curated a range of over 3,000 new designs ahead of Akshaya Tritiya 2026 – the most expansive seasonal collection in the company’s history. This collection comprises more than 2,000 designs in 22K gold and over 1,000 designs in 18K gold, built to serve the full breadth of India’s jewellery retail landscape.

Akshaya Tritiya remains a major driver of the gold jewellery industry, supported by strong cultural sentiment and long-term value appeal. Gold prices have seen significant movement, but despite this volatility, consumer demand stays resilient, with a noticeable shift toward value-led and high-intent purchases. Consumers are increasingly gravitating towards lightweight, affordable, and design-led jewellery that offers both versatility and everyday wearability, rather than heavy, occasion-specific pieces. There is also a growing preference for contemporary and modular designs, particularly among younger buyers, alongside continued demand for traditional styles in core markets. This shift is driving retailers to focus on curated, design-forward collections that balance aesthetics with price sensitivity, reflecting a broader trend towards more conscious and purpose-driven jewellery buying.

With the wedding season approaching, consumers are increasingly making earlier purchase decisions, with southern India remaining stable and western and central regions like Maharashtra, Madhya Pradesh, and Gujarat emerging as key growth markets driven by organized retail and design sensitivity. The mangalsutra category itself is evolving beyond its traditional bridal role into a lifestyle-led, daily wear jewellery segment. Consumers are increasingly opting for minimal, modular, and design-forward pieces that seamlessly blend tradition with modern aesthetics.

Chetan Thadeshwar, Chairman & Managing Director, Shringar House of Mangalsutra Ltd, Said:

“The Indian jewellery industry is at a pivotal inflection point, and we are committed to leading from the front. Our latest curation is not merely about scale, but about defining the future direction of the category. We are witnessing a clear shift in consumer preferences towards design-led, versatile jewellery, particularly within the mangalsutra segment, which is increasingly evolving into an everyday essential. At Shringar, we have consistently focused on staying ahead of market trends, not just responding to them, but actively shaping them through innovation and design leadership.”

As a trusted manufacturing partner to leading jewellery retailers across India, Shringar continues to benefit from the shift towards organised and certified players, driven by rising consumer preference for quality, transparency, and assured gold standards.