National News
Union Budget FY 2025-26
GJEPC welcomes new Export Promotion Mission, National Manufacturing Mission & the National Centres of Excellence Skilling
Budget Reaction by Mr. Vipul Shah, Chairman, GJEPC
“Union Budget presented by Hon. Finance Minister Smt. Nirmala Sitharaman puts India in the growth path to Viksit Bharat. The Budget reforms will help to realise India’s domestic growth potential and unveil a new trade roadmap to navigate global uncertainties.
GJEPC welcomes the recognition of exports as the 4th engine of growth and the new Export Promotion Mission with sectoral and ministerial targets, driven jointly by Union Commerce, Finance & MSME Ministries. This will facilitate easy access to export credit cross border and factor support to MSMEs to tackle non-tariff barriers in exports. GJEPC welcomes the digital public infrastructure, ‘BharatTradeNet’ (BTN) for international trade to be set-up as a unified platform for trade documentation and financing solutions.
GJEPC further welcomes the proposal of creating of new tariff items in Chapter 71 so as to distinguish precious metals – containing 99.9% or more by weight of silver, containing 99.5% or more by weight of gold, containing 99% or more by weight of platinum under headings 7106, 7108 and 7110 respectively. This move aligns with the representation made by GJEPC for addressing the issue of classification of alloys of Platinum (pre-dominantly containing gold), which was invariably leading to claim of unwarranted customs duty exemptions for import of Platinum under India-UAE CEPA .
Gem & Jewellery sector comprises of 85%-90% of MSMEs. The revision in classification criteria of MSMEs especially with those with turnover from Rs. 250 crore to Rs. 500 crore will help them achieve higher efficiencies of scale, technological upgradation and better access to capital. The extension of credit guarantee cover to MSMEs leading to additional credit of Rs. 1.5 lakh crore in the next 5 years will benefit and provide boost to the MSMEs in the sector.
The Government’s stable approach on duties and levies across gem & jewellery products will enhance ease of doing business. The Basic Customs duty rate has been reduced from 25% to 5% on platinum findings classified under 7113 will enable consumers to get a new product and increase affordable jewellery sales..
GJEPC welcomes the Government’s labour intensive focus enhancing productivity, quality manufacturing and global competitiveness. G & J industry is labour intensive with 5 million people employed in Exports. The announcement of National Manufacturing Mission & the National Centres of Excellence Skilling furthering ‘Make for India ‘Make for the World’ is positive and is set to have direct benefit to the sector.
GJEPC welcomes income tax relief incentives to boost consumer demand. Overall, Union Budget presented by Hon. Finance Minister Smt. Nirmala Sitharaman puts India in the growth path to Viksit Bharat. The Budget reforms will help to realise India’s domestic growth potential and unveil a new trade roadmap to navigate global uncertainties.
GJEPC remains committed to collaborating with the Government of India to ensure the sector continues to contribute significantly to the nation’s economy. Council requests the issuance of FAQs on Safe Harbour Taxation. We seek Hon. FM’s support for co-funding global diamond promotion campaigns, the inclusion of jewellery parks in the harmonised infrastructure list, and an Infrastructure Support Fund to develop a Gem Bourse in Jaipur.
GJEPC urges the Government to align regulations with global benchmarks, to set up a policy that promotes exports, innovation, use of technology, and incentivises sustainable practices.
National News
World Gold Council Unveils Immersive Gold Experience At Phoenix Palladium, Lower Parel, Mumbai
The World Gold Council Installation Forms The Mainstay Of The Diwali Gold District, Which Is Being Extensively Promoted By Phoenix Palladium Across Its Consumer Channels
This festive season, as part of its efforts to engage younger consumers with gold in a more contemporary and interactive way, the World Gold Council has launched an immersive gold experience at Phoenix Palladium, Mumbai, one of the city’s leading premium retail destinations.
Through a series of immersive experiences and engagements that blend technology, storytelling, gaming, and discovery, the initiative aims to highlight gold’s enduring relevance to the younger audience.
The World Gold Council installation forms the mainstay of the Diwali Gold District, which is being extensively promoted by Phoenix Palladium across its consumer channels. The experience will be live for one month, from 9 October to 9 November. Phoenix Palladium provides an ideal platform to engage a young, affluent audience in conversations about gold through discovery, play and participation.
Sachin Jain, Regional CEO, India, World Gold Council said:

“Gold and gold Jewellery holds a unique place in India’s cultural fabric, symbolising prosperity, tradition and connections across generations. With this immersive experience, we want to spark curiosity and give younger consumers new reasons to engage with and discover gold. At the same time, these installations demonstrate how engaging, technology-led experiences can help jewellers create more contemporary conversations around gold with the next generation of consumers.”
The Experiences
- Gold Rush:
An interactive touchscreen experience that gets consumers to engage with gold rather than simply read about it. As consumers engage, the experience brings to life gold’s value over time, its comparison with other asset classes, and the increasing purchasing power of gold in a simple, fun, and highly visual way.

- The Wedding Edit:

A selfie experience where visitors can reimagine themselves as bride and groom from different parts of India and explore the gold jewellery associated with different regions. It also creates fun, shareable content, extending the consumer experience onto social media.
- Gold Vault:
A gamified knowledge experience where consumers answer questions about gold to unlock the vault and win a prize. The format encourages participation while helping consumers discover the unique qualities and attributes of gold.

- Gold Origins:

A life-size comic-book experience that brings the fascinating origin story of gold to life, including its cosmic beginnings. The larger-than-life comic-strip format makes the story visual, accessible, and fun to discover, particularly for younger consumers.
- Scratch & Win: A simple, high-participation activity that adds an element of excitement and reward. Importantly, each card also carries an interesting fact about gold, ensuring that every interaction creates an opportunity to learn something new about the metal.
Creating Consumer-Engagement Assets for Jewellers
These engagements have been developed by the World Gold Council as adaptable consumer-engagement concepts which can also be used by jewellers within their respective stores to engage their customers in new ways and create conversations around gold that go beyond the traditional product and price discussion.
The broader objective is twofold: to use a high-footfall premium destination such as Phoenix Palladium to connect gold with younger consumers, while simultaneously developing a suite of scalable engagement assets that the jewellery industry can take into its own retail environments.
Together, the experiences bring different dimensions of gold to life through gaming, weddings, knowledge, storytelling, value and rewards, making the consumer’s interaction with gold more participative, contemporary, and memorable.
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National News31 seconds agoWorld Gold Council Unveils Immersive Gold Experience At Phoenix Palladium, Lower Parel, Mumbai

