National News
Trump’s reciprocal tariffs spark job loss fears in GJ sector
The U.S. government’s move to impose reciprocal tariffs has sent ripples of concern through India’s gem and jewellery sector, a vital component of the nation’s economy. Here’s a breakdown of the key issues and implications:
The Core Issue: Reciprocal Tariffs and Trade Imbalance
Unequal Tariff Structures: The heart of the issue lies in the perceived imbalance in tariff structures between the U.S. and India. India currently levies a 20% tariff on gold jewellery imported from the U.S., while the U.S. applies a significantly lower duty of 5.5-7% on Indian gold jewellery. Similarly, India imposes a 5% tariff on cut and polished diamonds, whereas the U.S. has historically maintained zero tariffs on these Indian exports. This discrepancy has prompted the U.S. to consider reciprocal tariffs, aiming to create a more level playing field.
Potential Impact on Exports: The U.S. is a critical market for Indian gem and jewellery exports. Any increase in U.S. tariffs would directly raise the cost of Indian products for American consumers, potentially reducing demand and negatively impacting export volumes.
Key Export Categories at Risk: The primary export categories facing potential disruptions include:
• Cut and polished diamonds: A major export segment, historically enjoying tariff-free access to the U.S. market.
• Studded gold jewellery: A significant contributor to export revenue.
• Plain gold jewellery: Another essential export commodity.
• Lab-grown diamonds: A growing sector within the Indian gem and jewellery industry.
Economic and Social Implications for India
• Impact on Export Revenue: A decline in gem and jewellery exports would directly affect India’s foreign exchange earnings.
• Employment Concerns: The industry is a significant employer, providing livelihoods to over two million people, with a substantial portion being women and individuals from economically disadvantaged backgrounds. Tariff-induced disruptions could lead to job losses and economic hardship for these vulnerable populations.
• Industry Vulnerability: While not the single largest export driver, the gem and jewellery sector holds a vital position in India’s economy. Its labor intensive nature, and the high value of its exports makes it very important.
• Trade Relations: The tariff issue has the potential to strain trade relations between India and the U.S., potentially impacting other areas of economic cooperation.
Factors to Consider
• Market Dynamics: The extent of the impact will depend on the magnitude of the tariff hikes and the ability of Indian exporters to absorb the increased costs or find alternative markets.
• Negotiations: The outcome will also depend on the results of ongoing or future trade negotiations between the two countries.
• Lab-grown Diamonds: The lab-grown diamond market is fairly new, and very dynamic. Any tariff changes could drastically alter the market share of Indian companies in the United States.
In essence, the potential imposition of reciprocal tariffs by the U.S. poses a significant challenge to India’s gem and jewellery industry, with potential ramifications for export revenue, employment, and overall economic stability.
National News
From TBZ, Malabar Gold & Diamonds to Golubhai Badalia Diamond: Why These Jewellery Brands Continue to Earn Consumer Trust
From legacy craftsmanship to corporate-backed assurance, these jewellery brands have built enduring consumer confidence through consistency, scale and credibility in high-value purchases.
In a category where purchases are both emotional and financial investments, trust is never built overnight. It is earned over decades, sometimes generations, through consistency, credibility and customer experience. From legacy houses to fast-growing corporate-backed players, brands continue to inspire confidence among diamond buyers.
TBZ (Tribhovandas Bhimji Zaveri)

TBZ (Tribhovandas Bhimji Zaveri) – TBZ is regarded as one of India’s oldest jewellery houses, with a legacy spanning over a century. The brand is widely associated with classic, timeless designs that appeal to those who appreciate heritage aesthetics, while also adapting to modern design sensibilities. This balance allows TBZ to remain relevant while preserving its traditional appeal, representing understated luxury rooted in tradition.
Tanishq

Tanishq – For many Indian consumers, jewellery begins with Tanishq. Backed by the Tata Group, Tanishq is one of India’s most recognised jewellery brands. With a large network of stores across the country, it has built familiarity and consistency in the buying experience. The brand places strong emphasis on certified gold and diamonds, along with clearly defined quality checks. Over the years, this combination of scale, standards, and corporate backing has helped Tanishq earn sustained consumer trust in high-value jewellery purchases.
Malabar Gold & Diamonds

Malabar Gold & Diamonds – Malabar Gold & Diamonds has strengthened consumer confidence through structured retail expansion and scale. With a presence across India and international markets, the brand has become a widely recognised name among diamond and gold jewellery buyers. Its large-format operations, certified offerings, and organised retail systems contribute to perceptions of reliability, making it a preferred choice for customers seeking variety supported by brand assurance.
Golubhai Badalia Diamond

Golubhai Badalia Diamond – Golubhai Badalia Diamond is a Kolkata-based, five-generation jewellery house led by Golubhai Badalia, catering to India’s growing base of luxury diamond patrons. Specialising in high-quality, natural diamond jewellery and bespoke creations, the brand combines traditional craftsmanship with a premium, personalised experience. The house is known for personally attending to many of its clients, reinforcing long-standing relationships and strong attention to detail. With leadership that extends beyond jewellery into strategic investments and industry mentorship, it reflects both legacy depth and forward-looking vision — factors that reinforce its credibility in the luxury diamond segment.
Joyalukkas

Joyalukkas – Founded in 1987, Joyalukkas began in the Middle East and has since expanded into a globally recognised jewellery retail brand with a strong presence across India and international markets. Its cross-border operations and large showroom network reflect scale and structured retail systems in a high-value category. Decades of expansion and sustained visibility have contributed to its reputation as a dependable destination for gold and diamond jewellery purchases.
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