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 Trump’s reciprocal tariffs spark job loss fears in GJ sector

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The U.S. government’s move to impose reciprocal tariffs has sent ripples of concern through India’s gem and jewellery sector, a vital component of the nation’s economy. Here’s a breakdown of the key issues and implications:

The Core Issue: Reciprocal Tariffs and Trade Imbalance

Unequal Tariff Structures: The heart of the issue lies in the perceived imbalance in tariff structures between the U.S. and India. India currently levies a 20% tariff on gold jewellery imported from the U.S., while the U.S. applies a significantly lower duty of 5.5-7% on Indian gold jewellery. Similarly, India imposes a 5% tariff on cut and polished diamonds, whereas the U.S. has historically maintained zero tariffs on these Indian exports. This discrepancy has prompted the U.S. to consider reciprocal tariffs, aiming to create a more level playing field.
Potential Impact on Exports: The U.S. is a critical market for Indian gem and jewellery exports. Any increase in U.S. tariffs would directly raise the cost of Indian products for American consumers, potentially reducing demand and negatively impacting export volumes.
Key Export Categories at Risk: The primary export categories facing potential disruptions include:
• Cut and polished diamonds: A major export segment, historically enjoying tariff-free access to the U.S. market.
• Studded gold jewellery: A significant contributor to export revenue.
• Plain gold jewellery: Another essential export commodity.
• Lab-grown diamonds: A growing sector within the Indian gem and jewellery industry.

Economic and Social Implications for India

• Impact on Export Revenue: A decline in gem and jewellery exports would directly affect India’s foreign exchange earnings.
• Employment Concerns: The industry is a significant employer, providing livelihoods to over two million people, with a substantial portion being women and individuals from economically disadvantaged backgrounds. Tariff-induced disruptions could lead to job losses and economic hardship for these vulnerable populations.
• Industry Vulnerability: While not the single largest export driver, the gem and jewellery sector holds a vital position in India’s economy. Its labor intensive nature, and the high value of its exports makes it very important.
• Trade Relations: The tariff issue has the potential to strain trade relations between India and the U.S., potentially impacting other areas of economic cooperation.

Factors to Consider

• Market Dynamics: The extent of the impact will depend on the magnitude of the tariff hikes and the ability of Indian exporters to absorb the increased costs or find alternative markets.
• Negotiations: The outcome will also depend on the results of ongoing or future trade negotiations between the two countries.
• Lab-grown Diamonds: The lab-grown diamond market is fairly new, and very dynamic. Any tariff changes could drastically alter the market share of Indian companies in the United States.
In essence, the potential imposition of reciprocal tariffs by the U.S. poses a significant challenge to India’s gem and jewellery industry, with potential ramifications for export revenue, employment, and overall economic stability.

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Every Day, A New Story: Mia By Tanishq Reimagines Billboard Advertising With Its ‘Precious, Every Day’ Calendar

The Brand Brings A Billboard That Turns A New Page Every Night To Bengaluru and Mumbai, Offering A Reminder That You Don’t Need To Wait For An Occasion To Wear Something Precious

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What if a billboard had a new story to tell every single day? Mia by Tanishq, one of India’s leading contemporary fine jewellery brands, has transformed a billboard into a giant calendar that flips to a new page every night, each one pairing a new Mia piece with a line that finds something precious in that day of the week. The installation is on a 30-day run at the Domlur flyover gantry heading into Indiranagar in Bengaluru, following a week-long run on Mumbai’s Western Express Highway. At its heart is a simple insight: women often celebrate the people and milestones around them but hold back when it comes to celebrating themselves. Mia’s answer: you can be the occasion.

Last year, Mia’s calendar-themed billboard showcased a different jewellery piece in each date square. This edition takes the idea further. Each night, one of 30 calendar pages is physically turned to reveal a fresh line and a new Mia piece, while the Mia logo and ‘Precious, Every Day’ stay fixed. Commuters who pass the same stretch every morning find something new waiting for them.

The campaign reflects how jewellery has become an expression of mood and self-appreciation, not something kept only for gifting or festivities. A Monday page pairs Mia’s Blue Rhythm gold stud earrings, set with blue sapphires, with the line “The only Monday blues worth having,” turning the most dreaded day of the week into a playful one. Wednesday highlights personal victories with “Midweek? Stack your rings like your wins,” while Saturday encourages women to embrace the present with “Step out in the necklace you’ve been saving for ‘some’ day.” Each line starts with how a day already feels, from the Monday slump to the midweek push, and turns it into a reason to wear something precious.

Commenting on the campaign, Ajay Maurya, Head of Marketing and Category, Mia by Tanishq, said:

“More and more women are choosing jewellery for themselves, without waiting for a reason. These are not new behaviours we are trying to create, but everyday realities we are reflecting. A woman may simply feel good about herself and choose a piece of jewellery to mark it. With the ‘Precious, Every Day’ calendar, we wanted to bring that thought to the place where everyday life happens, the daily commute. A page that changes overnight gives people a small reason to look up, and a reminder that there is something precious in every day.”

With the ‘Precious, Every Day’ calendar, Mia by Tanishq turns a familiar outdoor format into a story told one page at a time, reminding women that the most precious moments are often the ones they choose for themselves. The activation was executed in partnership with Platinum Outdoor and Madison World.

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