Lab-grown diamond jewellery brand True Diamond has raised ₹26 crore ($3 million) in a pre-Series A funding round led by venture capital firm India Quotient, with participation from existing investors Titan Capital Winners Fund and Huddle Ventures.

The fresh capital will be used to fast-track True Diamond’s omnichannel growth strategy, with a focus on expanding its physical retail presence. The brand already operates stores in Mumbai, Hyderabad, and Noida, and aims to establish outlets across other metro cities in the near future.

Founded in early 2024 by Parin Shah and Darayus Mehta, True Diamond offers a wide range of products including rings, earrings, pendants, necklaces, mangalsutras, bracelets, and tennis bracelets — all crafted with high-quality lab-grown diamonds.

Parin Shah, founder of True Diamond, shared the vision behind the brand: “We never wanted to be just another jewellery brand. We’re building a next-gen brand experience, through high-quality lab-grown diamonds, cutting-edge content, and a retail journey that breaks away from the conventional. This round gives us the ability to scale this vision faster.”

Sahil Makkar of India Quotient added: “We see immense potential in the lab-grown diamond and gold combination as a category within the massive jewellery market. Under the leadership of Parin and Darayus, we’ve observed True Diamond evolving into an aspirational omnichannel retailer within this segment, and we are thrilled to be a partner in this journey.”