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True Diamond Secures ₹26 Crore in Pre-Series a Funding to Fuel Omnichannel Expansion

Led by India Quotient, the funding round will accelerate offline growth and support True Diamond’s mission to redefine lab-grown diamond jewellery retail.

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Lab-grown diamond jewellery brand True Diamond has raised ₹26 crore ($3 million) in a pre-Series A funding round led by venture capital firm India Quotient, with participation from existing investors Titan Capital Winners Fund and Huddle Ventures.

The fresh capital will be used to fast-track True Diamond’s omnichannel growth strategy, with a focus on expanding its physical retail presence. The brand already operates stores in Mumbai, Hyderabad, and Noida, and aims to establish outlets across other metro cities in the near future.

Founded in early 2024 by Parin Shah and Darayus Mehta, True Diamond offers a wide range of products including rings, earrings, pendants, necklaces, mangalsutras, bracelets, and tennis bracelets — all crafted with high-quality lab-grown diamonds.

Parin Shah

Parin Shah, founder of True Diamond, shared the vision behind the brand: “We never wanted to be just another jewellery brand. We’re building a next-gen brand experience, through high-quality lab-grown diamonds, cutting-edge content, and a retail journey that breaks away from the conventional. This round gives us the ability to scale this vision faster.”

Sahil Makkar of India Quotient added: “We see immense potential in the lab-grown diamond and gold combination as a category within the massive jewellery market. Under the leadership of Parin and Darayus, we’ve observed True Diamond evolving into an aspirational omnichannel retailer within this segment, and we are thrilled to be a partner in this journey.”

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Supriya Kataria, Founder of Kumari Fine Jewellery, honoured as “Voice of the Year” at the Women Leaders Summit & Awards 2025, Goa

Supriya Kataria of Kumari Fine Jewellery honoured for her inspiring leadership and authentic voice at the Women Leaders Summit & Awards 2025 in Goa.

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Supriya Kataria, Founder of Kumari Fine Jewellery, was felicitated with the prestigious “Voice of the Year” award at the Women Leaders Summit Awards 2025 (India Edition), held from 14th to 16th October at Alila Diwa, Goa. The event brought together an exceptional gathering of women leaders, changemakers, and innovators from across India, celebrating their transformative impact on business, society, and culture. The summit, themed around leadership, change, and inclusion, featured a distinguished lineup of speakers and organisations, including representatives from the Government of India, Thomas Cook India, Bank of Baroda, Reliance, Trifecta Capital, NITI Aayog, Emmay Entertainment, and Autodesk, among others. As the Luxury Jewellery Partner for the summit, Kumari Fine Jewellery added a touch of elegance and distinction to the event, reflecting its ethos of celebrating women who live beautifully and expressively.

Supriya Kataria was recognised for her powerful and authentic voice that has inspired action, created awareness, and amplified the stories of others. The “Voice of the Year” award honours individuals who embody courage, creativity, and conviction; qualities that resonate deeply with Supriya’s vision for Kumari and her leadership in redefining fine jewellery for modern Indian women. During her presentation at the summit, attended by over 100 industry leaders and delegates, Supriya spoke about Kumari Fine Jewellery’s journey, its design ethos, and its commitment to empowering women through expression and individuality. The Women Leaders Summit & Awards 2025 served as a powerful reminder that women are not just participating in change. They are leading it, one bold conversation at a time.

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