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CaratLane Partners with Amazon India to Expand Online Reach and Accessibility of Fine Jewellery

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Tata Group’s fine jewellery brand CaratLane has announced a strategic partnership with Amazon India, bringing its curated collection of gold and gemstone jewellery to the e-commerce giant’s multi-brand platform. The collaboration aims to make premium jewellery more accessible to consumers across both urban metros and smaller towns, expanding Amazon’s presence in the premium fashion and accessories category.

The collection includes a handpicked range of rings, earrings, necklaces, and bracelets for women and children, all crafted in gold and embellished with certified diamonds or gemstones. To celebrate the launch, customers can enjoy up to 20% off on select items. Amazon India will offer 48-hour delivery in key cities like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad, along with comprehensive delivery coverage nationwide through its logistics network.

Saumen Bhaumik, Managing Director, CaratLane, commented on the partnership: “We are excited about this partnership with Amazon India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India.”

The launch aligns with both brands’ commitment to improving the discoverability of fine jewellery through organised, digital-first channels.

Siddharth Bhagat, Director – Fashion and Beauty, Amazon India, added:“CaratLane resonates deeply with today’s modern Indian consumer — aspirational, design-forward, and digitally savvy.”

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Global and Domestic Precious Metals Trading Under Pressure 

​The Primary Catalyst Driving This Downturn Is The Surging Cost Of Crude Oil, Which Is Escalating Energy Crisis Fears.

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Global and domestic precious metals are trading under pressure as renewed upside momentum in crude oil prices keeps broader inflationary risks elevated.  

MCX gold touched an intraday low of Rs 1,44,467 per 10 grams and is down by 1%. Meanwhile, MCX silver price crashed sharply by over 2% to hit an intraday low of Rs 2,044,460 per 1Kg 

In international spot markets, gold is down 1.0% and struggling to hold $4,112 per ounce, while spot silver experienced a sharp sell-off of 2.2%, trading around $56.60 per ounce.   

​The primary catalyst driving this downturn is the surging cost of crude oil, which is escalating energy crisis fears. High energy costs reinforce sticky inflation, prompting expectations that global central banks will maintain restrictive monetary stances for longer. 

Because holding non-yielding metals becomes more expensive when interest rates remain elevated, both gold and silver are seeing selling pressure, with silver facing additional headwinds due to concerns surrounding industrial demand.   

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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