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CaratLane Partners with Amazon India to Expand Online Reach and Accessibility of Fine Jewellery

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Tata Group’s fine jewellery brand CaratLane has announced a strategic partnership with Amazon India, bringing its curated collection of gold and gemstone jewellery to the e-commerce giant’s multi-brand platform. The collaboration aims to make premium jewellery more accessible to consumers across both urban metros and smaller towns, expanding Amazon’s presence in the premium fashion and accessories category.

The collection includes a handpicked range of rings, earrings, necklaces, and bracelets for women and children, all crafted in gold and embellished with certified diamonds or gemstones. To celebrate the launch, customers can enjoy up to 20% off on select items. Amazon India will offer 48-hour delivery in key cities like Mumbai, Delhi, Bengaluru, Pune, Hyderabad, Chennai, and Ahmedabad, along with comprehensive delivery coverage nationwide through its logistics network.

Saumen Bhaumik, Managing Director, CaratLane, commented on the partnership: “We are excited about this partnership with Amazon India. This collaboration helps us further our mission of making stunningly beautiful jewellery more accessible, blending convenience with craftsmanship. Together, we’re reaching many new hearts and homes across India.”

The launch aligns with both brands’ commitment to improving the discoverability of fine jewellery through organised, digital-first channels.

Siddharth Bhagat, Director – Fashion and Beauty, Amazon India, added:“CaratLane resonates deeply with today’s modern Indian consumer — aspirational, design-forward, and digitally savvy.”

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June Marked A Strong Rebound In India’s Gem and Jewellery Exports, Surging 26.51% Year-On-Year On Robust Demand Across Key Products and Global Markets

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India’s gem and jewellery exports recorded a strong recovery in June 2026, with gross exports rising 26.51% year-on-year to US$ 2.21 billion (Rs. 21,010.78 crore) compared to US$ 1.75 billion (Rs. 15,023.07 crore) in June 2025. The robust monthly performance was driven by healthy demand for gold jewellery, cut and polished diamonds, silver jewellery and platinum jewellery, lab-grown diamonds across key international markets.

For the April–June 2026 period, India’s overall gross gem and jewellery exports remained stable at US$ 6.61 billion (Rs. 62,588.61 crore), registering a marginal 0.04% growth in US Dollar terms and a 10.76% increase in Rupee terms over the corresponding period last year, demonstrating the sector’s resilience amid continued global economic uncertainties and elevated precious metal prices.

Commenting on the export performance, Shri Kirit Bhansali, Chairman, Gem & Jewellery Export Promotion Council (GJEPC), said,

“The strong rebound in June exports reflects the resilience of India’s gem and jewellery sector amid an evolving global trade environment. While exports during the April–June quarter remained broadly stable, the sharp recovery in June is an encouraging sign for the months ahead. Continued demand from key markets, market diversification, and the benefits of recently concluded trade agreements such as the India–UK CETA are expected to further strengthen export growth. GJEPC will continue to work closely with the Government and industry stakeholders to enhance India’s global competitiveness and unlock new export opportunities.”

“The strong rebound in jewellery exports in June 2026 was supported by a significant correction in international gold prices. Gold prices declined by 10.28% month-on-month, falling from US$ 4,723.88 per troy ounce in May 2026 to US$ 4,238.32 per troy ounce in June 2026. The decline in bullion prices lowered raw material costs, enabling Indian exporters to offer more competitive prices in global markets. This improved price competitiveness, coupled with stronger demand in key overseas markets, boosted export volumes and strengthened buyer sentiment. Additionally, the successful participation of Indian exporters in major jewellery exhibitions in Kuwait and Sharjah further supported export orders and contributed to the strong recovery in June exports.  However, the problems in availability of gold to exporters continue due to a technical regulatory issue of GST applicability at the import level by the Nominated Agencies notified by RBI. Council is working with the Govt to resolve this issue.”

June 2026: Product-wise Export Performance

  • Gold Jewellery (Plain & Studded) exports surged 54.50% year-on-year to US$ 1,087.74 million (Rs. 10,330.51 crore).
  • Plain Gold Jewellery exports grew 25.34% year-on-year to US$ 453.76 million (Rs. 4,311.43 crore). The growth was driven by strong demand from the UAE, USA, Saudi Arabia, Singapore, and the UK.
  • Studded Gold Jewellery exports surged 85.35% to US$ 633.97 million (Rs. 6,019.08 crore), with the UAE, Saudi Arabia and the UK emerging as the key export markets.
  • Cut & Polished Diamonds exports increased 8.71% to US$ 846.73 million (Rs. 8,039.30 crore), supported by healthy demand from the UAE, Hong Kong, Belgium, Canada, and the USA.
  • Silver Jewellery exports declined 23.98% to US$ 58.77 million (Rs. 557.52 crore) in June 2026.
  • Platinum Jewellery exports grew 34.77% to US$ 17.44 million (Rs. 165.55 crore), with the USA, UK, UAE, Germany, and Hong Kong being the principal export markets.
  • Polished Lab-Grown Diamonds exports recorded a robust 52.25% growth to US$ 101.35 million (Rs. 961.92 crore), driven by strong demand from Hong Kong, the UAE, Thailand, Canada, and the USA.
  • Coloured Gemstones exports declined 23.63% to US$ 26.26 million (Rs. 249.63 crore).

April–June 2026: Product-wise Export Performance

  • Gold Jewellery (Plain & Studded) exports stood at US$ 2.78 billion (Rs. 26,357.04 crore) during April–June 2026, registering a 2.35% decline compared with US$ 2.85 billion (Rs. 24,372.70 crore) in the corresponding period last year.
  • Plain Gold Jewellery exports declined 23.30% to US$ 1.13 billion (Rs. 10,704.54 crore) during April–June 2026, compared to US$ 1.47 billion (Rs. 12,611.39 crore) in the corresponding period last year.
  • Studded Gold Jewellery exports grew 20.10% to US$ 1.65 billion (Rs. 15,652.50 crore) from US$ 1.38 billion (Rs. 11,761.31 crore) in April–June 2025.
  • Cut & Polished Diamonds exports declined 4.13% to US$ 2.72 billion (Rs. 25,773.90 crore) compared to US$ 2.84 billion (Rs. 24,271.10 crore) in the corresponding period last year.
  • Silver Jewellery exports nearly doubled, rising 97.78% to US$ 431.30 million (Rs. 4,060.27 crore) from US$ 218.07 million (Rs. 1,865.38 crore) in April–June 2025.
  • Platinum Jewellery exports increased 27.66% to US$ 58.67 million (Rs. 554.81 crore) from US$ 45.96 million (Rs. 393.23 crore) during the corresponding period last year.
  • Polished Lab-Grown Diamonds exports increased 14.92% to US$ 296.24 million (Rs. 2,805.39 crore) from US$ 257.77 million (Rs. 2,204.84 crore) during the same period last year.
  • Coloured Gemstones exports declined 15% to US$ 82.25 million (Rs. 778.57 crore) compared to US$ 96.76 million (Rs. 826.93 crore) in April–June 2025.
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