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Tonnage demand in China for gold jewellery stays tepid, consumer spending on gold jewellery was robust:WGC

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In the first two months of 2025, during the Chinese New Year festive season, gold bars, coins and ETFs saw an uptick in demand driven by several factors – such as gold’s global stability as an investment asset & China’s sluggish economic growth coupled with the Yuan’s volatility. While gold jewellery demand also showed some improvement, it remained weak when measured in tonnage.

During the lunar new year period, jewellery stores anticipated higher consumer interest as compared to previous months, according to the World Gold Council.

About 125 tonnes of gold was withdrawn from the Shanghai Gold Exchange (SGE) in January 2025. This represents a 3% rise month-on-month but well below the same period in the previous years, highlighting the soaring gold price’s negative impact on the tonnage of gold jewellery demand.

“Elevated gold prices pushed consumers more towards lightweight pieces. While tonnage demand for gold jewellery may have stayed tepid, consumer spending on gold jewellery was robust,” Roland Wang, China CEO, World Gold Council said. In China, weddings play a notable role in gold sales. However, this year may see the lowest number of marriages take place in China in 10 years and that could negatively affect gold jewellery consumption. “Mass-appeal jewellery products with lower labour charges but finer craftsmanship will continue to attract consumers,” says Wang.

So far, Chinese consumer behaviour towards gold in 2025 mirrors 2024 trends. Up until November 2024, gold reigned as the best-performing investment asset in China, with its RMB (Yuan) value appreciating nearly 28%. Gold thus drew more investors and less jewellery buyers last year. Gold bar and coin investment in the first three quarters of 2024 reached its highest level in 11 years. In contrast, demand for gold jewellery dropped to its lowest level in 14 years.

However, last year total gold consumption in China fell 10% year-on-year. As weak demand was anticipated due to slow economic growth, China imported 14% less gold in 2024 as compared to 2025, and 16% below the pre-Covid five-year average.

To uplift China’s economic condition in 2025, the Chinese government has made consumer spending its topmost priority.In a parliamentary session in Beijing, earlier this month, Chinese Premier Li Qiang promised to vigorously boost domestic consumption as the country set a 5% growth target.

This year, China has raised its budget deficit to 5.66 trillion Yuan ($780 billion) or around 4% of gross domestic product, the highest level in almost 3 decades, according to various news agency reports.

The International Monetary Fund (IMF) and Bloomberg’s median forecast China’s GDP to grow at 4.5% in 2025, year-on-year; economic growth in China, according to the World Gold Council, will be the biggest driver for gold investments and consumption of jewellery.

As an investment asset, bar and coin sales could continue gaining momentum and any gold price adjustment could be considered a good opportunity to enter for investors in 2025.As China looks to navigate through its slow economic growth, it is exploring increased investments in assets that offer stable yields.

A new programme launched earlier in February by the National Financial Regulatory Administration of China allows the country’s insurers to invest 1% of their assets in bullion. Ten insurance firms in China including China Life Insurance Co. will be able to invest their assets in precious metals like physical gold. China is the world’s second largest insurance market, and this pilot project could unlock up to $27.4 billion in investment

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Payrolls Shock Reshapes Fed Bets, Sends Bullion Sharply Higher AUGMONT BULLION REPORT

Bullion’s Strongest Week: Gold Up 6.6% To ~$4,350; Silver Surges Nearly 7% To $65.05

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Bullion had one of its strongest weeks of the year. Spot gold climbed roughly 6.6% to settle near $4,350/oz, with COMEX December futures touching an intraday high above $4,410 before easing into the close. Silver outperformed on a percentage basis, with spot prices vaulting from the high-$50s to an intraday peak of $65.05/oz, a gain of nearly 7%.

The U.S. economy lost 23,000 jobs in July, the Labor Department said, compared with economists’ expectations for an increase of 80,000 jobs, according to a Reuters poll. The unemployment rate fell to 4.1% even as the labor participation rate dropped to a near five-and-a-half-year low of 61.4%. Few expected non-farm payrolls to turn negative, or that June’s numbers would see such a steep downward revision.

The market has likely pushed the expected Fed hike from September to October or December, Wizman said, noting that weak labor data tends to delay rate-hike expectations rather than accelerate them. ADP’s weekly employment data had already pointed to a hiring slowdown earlier in the week, setting up the payrolls shock. With CPI, PPI, and University of Michigan inflation expectations due shortly, markets remain highly sensitive to incoming data, and positioning into next week is expected to stay volatile. Fed funds futures traders are now pricing in 44% odds of a rate hike at the September meeting, down from 55% before the data.

Safe-haven flows got extra support from unresolved tensions around the Strait of Hormuz. Reports suggested Iran and Oman were negotiating an arrangement to ease shipping disruptions, though no final agreement was confirmed, and crude oil pulled back from recent highs on partial de-escalation optimism. Without a durable resolution, a geopolitical risk premium stayed embedded in both gold and silver through the week, while a coordinated US-Japan currency intervention to steady the yen added another layer of cross-asset volatility that spilled into precious metals positioning.

Domestic sentiment stayed constructive heading into the festive and wedding season window that opens in August. Feedback from recent trade events pointed to improved restocking by jewellers, though record rupee prices continue to push consumers toward lighter-weight, lower-carat pieces and value-conscious purchases. Investment demand through coins, bars, and gold ETFs continued to outpace jewellery offtake, in line with the broader shift in Indian consumer behavior toward gold as a financial-security instrument rather than a purely occasion-led purchase.

With US CPI, PPI, jobless claims, and Michigan sentiment data on the calendar, volatility is likely to stay elevated. Gold holding above the $4,200–4,350 zone will be key to sustaining the advance toward record territory, while silver’s move above $63 keeps the door open for a retest of the January highs if the dollar stays under pressure.

Gold and silver appear to have formed a base and broken out after a month-long consolidation, so a 4–5% upside move looks likely this week. On MCX, Rs 1,40,000 is the immediate support band for gold, with silver support near Rs 2,15,000–2,20,000. A confirmed Fed dovish pivot, alongside any durable Strait of Hormuz resolution, will be the swing factors for direction into the following week.

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