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Tonnage demand in China for gold jewellery stays tepid, consumer spending on gold jewellery was robust:WGC

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In the first two months of 2025, during the Chinese New Year festive season, gold bars, coins and ETFs saw an uptick in demand driven by several factors – such as gold’s global stability as an investment asset & China’s sluggish economic growth coupled with the Yuan’s volatility. While gold jewellery demand also showed some improvement, it remained weak when measured in tonnage.

During the lunar new year period, jewellery stores anticipated higher consumer interest as compared to previous months, according to the World Gold Council.

About 125 tonnes of gold was withdrawn from the Shanghai Gold Exchange (SGE) in January 2025. This represents a 3% rise month-on-month but well below the same period in the previous years, highlighting the soaring gold price’s negative impact on the tonnage of gold jewellery demand.

“Elevated gold prices pushed consumers more towards lightweight pieces. While tonnage demand for gold jewellery may have stayed tepid, consumer spending on gold jewellery was robust,” Roland Wang, China CEO, World Gold Council said. In China, weddings play a notable role in gold sales. However, this year may see the lowest number of marriages take place in China in 10 years and that could negatively affect gold jewellery consumption. “Mass-appeal jewellery products with lower labour charges but finer craftsmanship will continue to attract consumers,” says Wang.

So far, Chinese consumer behaviour towards gold in 2025 mirrors 2024 trends. Up until November 2024, gold reigned as the best-performing investment asset in China, with its RMB (Yuan) value appreciating nearly 28%. Gold thus drew more investors and less jewellery buyers last year. Gold bar and coin investment in the first three quarters of 2024 reached its highest level in 11 years. In contrast, demand for gold jewellery dropped to its lowest level in 14 years.

However, last year total gold consumption in China fell 10% year-on-year. As weak demand was anticipated due to slow economic growth, China imported 14% less gold in 2024 as compared to 2025, and 16% below the pre-Covid five-year average.

To uplift China’s economic condition in 2025, the Chinese government has made consumer spending its topmost priority.In a parliamentary session in Beijing, earlier this month, Chinese Premier Li Qiang promised to vigorously boost domestic consumption as the country set a 5% growth target.

This year, China has raised its budget deficit to 5.66 trillion Yuan ($780 billion) or around 4% of gross domestic product, the highest level in almost 3 decades, according to various news agency reports.

The International Monetary Fund (IMF) and Bloomberg’s median forecast China’s GDP to grow at 4.5% in 2025, year-on-year; economic growth in China, according to the World Gold Council, will be the biggest driver for gold investments and consumption of jewellery.

As an investment asset, bar and coin sales could continue gaining momentum and any gold price adjustment could be considered a good opportunity to enter for investors in 2025.As China looks to navigate through its slow economic growth, it is exploring increased investments in assets that offer stable yields.

A new programme launched earlier in February by the National Financial Regulatory Administration of China allows the country’s insurers to invest 1% of their assets in bullion. Ten insurance firms in China including China Life Insurance Co. will be able to invest their assets in precious metals like physical gold. China is the world’s second largest insurance market, and this pilot project could unlock up to $27.4 billion in investment

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International News

Geopolitical risks rise, but strong dollar limits gold and silver upside AUGMONT BULLION REPORT

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Gold prices have established support at approximately $5000, while silver has stabilized near the $80 mark. These levels represent critical support zones amid volatile market conditions driven by competing economic narratives.

Currency Strength and Safe-Haven Positioning

The U.S. dollar has strengthened substantially, breaking above the 100 index level. This appreciation reflects investor preference for dollar-denominated assets as geopolitical uncertainty intensifies in the Middle East. The greenback’s strength can be attributed to two primary factors:

  • Energy Independence Advantage: The U.S. maintains structural advantages as a net crude exporter, positioning it more favorably than other developed economies heavily dependent on imported oil.
  • Geopolitical Risk Premium: Recent military escalation, including the largest U.S. military strikes against Iranian targets and continued blockade of the Strait of Hormuz, has reinforced the dollar’s safe-haven status.

 Macroeconomic Constraints on Precious Metals

Economic Growth Slowdown

Recent data revisions indicate Q4 2025 annualized GDP growth decelerated to 0.7%, introducing genuine concerns regarding economic momentum. This slowdown conflicts with traditional precious metals demand narratives and undermines the typical inverse relationship between economic growth and precious metals investment.

 Inflation and Monetary Policy Expectations

The Personal Consumption Expenditures (PCE) inflation rate has moderated to 2.8% annually, yet crude oil prices exceeding $100 per barrel threaten to reverse disinflationary momentum. The Federal Reserve has postponed anticipated interest rate cuts to September 2026, a significant shift that disadvantages non-yielding assets such as precious metals and gold.

 Oil Price Dynamics and Regional Economic Impact

Inflationary Pressures from Energy Markets

Crude oil prices climbing above $100 per barrel present a dual challenge: they sustain inflation concerns while simultaneously supporting dollar strength as investors seek U.S. assets. Market participants have effectively eliminated expectations for multiple Federal Reserve rate cuts in 2026, recognizing the inflationary implications of elevated oil prices.

Asymmetric Economic Exposure

The geopolitical conflict between the U.S. and Iran creates asymmetric economic consequences:

  • Vulnerable economies: Japan and the eurozone face severe economic headwinds due to heavy reliance on crude imports
  • Insulated markets: The United States maintains relative insulation, having functioned as a net crude exporter for nearly a decade

Policy interventions, including President Trump’s partial 30-day waiver on sanctioned Russian oil purchases, represent attempts to moderate price escalation, though effectiveness remains uncertain.

 Physical Markets and Retail Demand Deterioration

Indian Bullion Market Dynamics

Indian bullion dealers have extended discount offerings to unprecedented levels, reaching $83 per ounce over domestic official pricing (inclusive of 6% import and 3% sales levies)—the highest discount observed since July 2016, compared to $28 the previous week. This dramatic expansion in dealer discounts reflects profound weakening in retail demand.

Jewelry Sector Weakness

The jewelry sector exhibits particular vulnerability, with jewelers demonstrating minimal purchasing activity as they prioritize year-end financial accounting. Weak retail demand transmission throughout distribution channels suggests limited near-term support for precious metals prices at current levels.

The convergence of dollar strength, delayed rate-cut expectations, elevated oil prices, and weakening physical demand creates a challenging environment for precious metals. While geopolitical instability typically supports precious metals valuations, the current macroeconomic framework—characterized by economic deceleration, monetary policy tightening bias, and currency appreciation—has effectively neutralized traditional safe-haven appeal in favor of dollar accumulation and higher-yielding alternatives.

Gold is currently holding a critical support level near $5,000 (~ Rs.156,000), which remains an important technical floor for the market. A decisive break below this level could trigger further downside, with the next key support emerging around $4,850 (~ Rs.150,000). Conversely, if prices manage to stabilize and rebound from current levels, gold could regain upward momentum and potentially move toward $5,200 (~ Rs.164,000), followed by $5,250 (~ Rs.165,000) in the near term).

Source: AUGMONT BULLION REPORT

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