Quality business for foreign markets and high-level tools for companies will be the two key levers at the next edition of Italian Exhibition Group’s Oroarezzo event, scheduled to take place from 9th to 12th May at Arezzo Fiere e Congressi.

Between 2024 and 2025, the weight of the main Italian gold and jewelry export markets was redistributed in favor of the European Union, the United Arab Emirates and Switzerland, with the United States substantially holding up. Demand from Turkey halved, even though it was still the top destination for Made in Italy products.

IEG, together with the Italian Trade Agency (ITA), is amassing a delegation of hosted buyers for the jewelry manufacturing markets of interest that will exceed the one-to-one buyer/exhibitor ratio.

A key new feature at the upcoming edition will be the first international congress in Arezzo, to be held on Monday 11th, entitled “Global markets, geopolitical scenarios and concrete tools for business growth”. The event will focus on the prospects opened by the free trade agreement between the European Union and India, as well as on France and Switzerland — homes of the big brands — supply chains between the United States and Canada, and the opportunities of the African continent.

EXPORTS HAVE CHANGED, NOW BUSINESS AND TOOLS FOR COMPANIES

“Markets change, but interest in Italian gold and jewelry does not fade. Therefore, together with the Italian Trade Agency, we are working on compiling a high-profile delegation with the utmost attention to foreign markets that are still important for Arezzo manufacturing, like the United States, and to those, albeit a minority, that are livelier, such as Poland, Canada or China.

A collective effort which we are keeping associations, such as the national Federorafi, updated on through the Goldsmith Council, as well as local institutions, from the Municipality to the Chamber of Commerce and the Province, because Oroarezzo’s growth is a strategic IEG priority.

Our job, however, does not end with the encounter between market supply and demand. IEG is convinced that companies must also face current challenges with enabling experiences, such as data sharing and analysis. Which translates into a high-profile international conference. It is not the time to wait for change, we must build it together,” said Matteo Farsura, Head of IEG’s jewelry trade shows.

THE INCOMING STRATEGY

At last year’s edition, Oroarezzo saw the participation of over 370 exhibitors and around 400 hosted buyers thanks to the collaboration program with ITA.

For the coming edition, Italian Exhibition Group is working to exceed this proportion, with a predominant share of buyers operating in the US and UAE markets. IEG and ITA will also strengthen European representation and adopt a targeted approach to the Asian market, particularly Japan and China.

New markets in the Mercosur area will include Brazil, Mexico and Panama. Guests will be welcomed with a networking aperitif at the Fraternita dei Laici building on the opening day, along with curated experiences designed to highlight the city and its cultural heritage.

VALUE CHAINS, TARIFFS AND FREE TRADE: THE INTERNATIONAL CONGRESS

The first international conference will provide strategic insight into key areas for Italian gold and jewelry manufacturing exports. The initiative is a joint decision between IEG and the national Federorafi Confindustria to equip the Arezzo district with effective tools to interpret global scenarios and emerging opportunities.

The program will begin with an analysis of the medium- and long-term prospects resulting from free trade agreements currently being ratified between the European Union and the Mercosur area for the Italian gold and jewelry industry.

It will then examine the opportunities offered by India following the signing of the trade treaty with Brussels in New Delhi on 27th January for the progressive elimination of customs duties.

Further themes will include the decision-making centers of major jewelry brands between France and Switzerland, the reorganization of supply chains between the United States and Canada, and the opportunities presented by Africa as an initial commercial entry point for the gold and jewelry sector.