Candere, the lifestyle jewellery brand by Kalyan Jewellers known for its contemporary and trend-driven designs, has further strengthened its presence inMumbaiwith the launch of its 7th store in the city, located in Panvel, Navi Mumbai. With this addition, Candere now operates 77 stores across India, reflecting its commitment to bringing distinctive jewellery collections to a wider audience in the region.

This expansion marks a significant milestone in Candere’s retail growth journey in Mumbai and across the country, aimed at making its jewellery more accessible to customers. It also reinforces the brand’s long-term strategy of seamlessly integrating its online and offline channels to provide a unified and convenient shopping experience.

Candere is favoured for its lightweight, versatile pieces that resonate with Gen Z, working professionals, and style-conscious men. The brand focuses on offering modern, trend-forward designs at accessible price points—starting from ₹10,000—allowing customers to express their individual style with ease. These collections are also perfect for thoughtful gifting and celebrating special occasions.

To celebrate the new store opening, Candere is offering exclusive offers: Flat 20% off on Diamond & Solitaire stone prices and flat 25% off on making changes for gold and platinum jewellery.

Evolving from a digital-first brand to a strong omni-channel retailer, Candere continues to offer a smooth and engaging shopping experience both online and in-store. Backed by the legacy and trust of Kalyan Jewellers, the brand is steadily expanding, offering jewellery that does more than just beautify—it tells a story of individuality and style.

With the opening of its latest showroom in Panvel, Navi Mumbai, Candere reaffirms its promise to design jewellery that resonates with evolving customer preferences and celebrates life’s memorable moments.

Indriya, the jewellery retail brand from the Aditya Birla Group, has expanded its footprint in Pune with the opening of its third store in Aundh, following successful launches in Bund Garden and Pimpri. This brings the brand’s total store count in Maharashtra to six, and 24 across India.

Launched in 2024, Indriya has swiftly established itself in major urban markets. Pune, known for its blend of cultural heritage and a rising base of discerning consumers, is a key city in the brand’s growth strategy. The city’s affinity for gold, diamond, and polki jewellery aligns with Indriya’s expansive offering of over 20,000 jewellery pieces and 5,000+ exclusive designs.

The new store aims to cater to a wide audience with collections designed for daily wear, weddings, and festive occasions—all crafted with Indriya’s signature blend of heritage and innovation.

“Jewellery today serves as a powerful medium of self-expression, where heritage meets modern design, and craftsmanship tells a personal story. At Indriya, our endeavour has always been to create jewellery that is both culturally rooted and creatively distinct. Pune, with its rich artistic legacy and contemporary outlook, has been an important part of our growth journey. The launch of our third store in Aundh reflects not only the city’s response to our vision but also our commitment to empowering connoisseurs of fine jewellery in this vibrant region. As we expand our footprint in Maharashtra, we remain focused on delivering meaningful design, exceptional quality, and an experience that celebrates individuality.”
— Sandeep Kohli, CEO, Indriya

Indriya continues to focus on physical retail growth across Maharashtra, supported by consumer engagement strategies. The Aundh store also contributes to the Aditya Birla Group’s growing presence in the jewellery sector. Backed by one of India’s most trusted business groups, Indriya is well-positioned to become a leading player in the highly competitive Indian jewellery market.

The company currently operates two stores in Mumbai and has signed up for three more — “two in the south and one in the north,” taking the total to five by year-end.

“We are looking at retail expansion in India. We are planning to have 100 stores across India in the next five years, initially in the major metros, followed by tier II cities,”
— Neil Sonawala, Managing Director, Zen Diamond India

The focus will be on establishing outlets in high-end malls that already attract premium shoppers.

“The stores will be located in quality malls, which already attract consumers and already have the presence of international brands.”

The company has already made a significant investment in the Indian market.

“For our India presence, we’ve already invested ₹100 crore, funded through internal accruals.”

Initial store openings will continue to be internally funded, but Zen Diamond is open to other models going forward.

“We plan to expand, at least up to 10–15 stores, through internal accrual. Post that, for 100 stores in India in the next five years, we will tap different channels for funding. Maybe it could also be a franchise or we could also have some other alternate funding arrangements. It’s a bit premature to talk about that at this stage.”

Zen Diamond currently operates over 450 stores in 20 countries, and is now ramping up its digital presence in India.

“We are launching an e-commerce platform. So, we will also have a shop-in-shop in 4–5 Pernia’s Pop-Up outlets by the end of the year.”

In terms of product offering and design strategy for India, the company is blending global appeal with local preferences.

“The Zen Diamond stores in India will have 75–80% of selected international designs. But of course, in India we also need to blend with the local culture and the local taste and preferences. So, 20% of designs are also created in India and which are more on the Indo-Western line.”

“We are on the modern, trendy, international side of designs, ranging from ₹20,000 and going all the way up to ₹15 lakh. Our focus is everyday wear, evening wear and gifting.”

To support local demand and ensure quick supply, Zen Diamond has also established a manufacturing unit in Mumbai.

“We have a manufacturing unit in Mumbai. So, everything is made in India in our facilities. We have a capacity of close to 35,000–40,000 pieces a month. So, almost 500,000 pieces a year.”