DiamondBuzz
Titan Enters Lab-Grown Diamond Jewellery Space with Launch of ‘beYon’
The Tata-owned company to open its first exclusive lab-grown diamond jewellery store in Mumbai, marking a strategic expansion into sustainable luxury.
Titan Company Limited has announced its entry into the lab-grown diamond jewellery segment with the launch of beYon – from the House of Titan, its first exclusive retail brand in this category. The inaugural store is set to open in Mumbai on 29 December 2025, signalling a significant diversification of Titan’s lifestyle and jewellery portfolio.
Positioned as a women-focused lifestyle and adornment brand, beYon will feature a curated range of lab-grown diamond jewellery, representing Titan’s first foray into this fast-growing and sustainability-led segment. The company has indicated plans to expand the brand’s presence with additional stores in Mumbai and Delhi in the near future.
The move aligns with Titan’s broader strategy to tap into rising consumer interest in ethical, sustainable, and lab-grown luxury jewellery, while complementing its existing jewellery brands including Tanishq, Mia, Zoya, and CaratLane.
With the launch of beYon, Titan reinforces its commitment to innovation and category expansion, positioning itself at the forefront of India’s evolving jewellery consumption landscape.“We wish to inform that Titan will launch the brand name “beYon – from the House of Titan” with an exclusive retail store in Mumbai on 29th December 2025 as a part of ongoing strategy to cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags. beYon will offer a curated range of Lab Grown Diamonds (LGD) jewellery making a start in this emerging category with plans to add a couple of more stores in Mumbai and Delhi in the immediate near future” – spokesperson, Titan Company Limited.
Titan’s jewellery division continues to be a key growth driver for the company. In the September quarter, total jewellery income (excluding bullion and Digi-Gold) rose 21% year-on-year to Rs.14,092 crore. Domestic jewellery brands—Tanishq, Mia, and Zoya—recorded 18% growth to Rs.12,460 crore, while CaratLane, Titan’s digital-first jewellery arm, posted a robust 32% growth to Rs.1,072 crore.
On the profitability front, the domestic jewellery business reported an EBIT of Rs.1,381 crore, reflecting a margin of 11.1%, while CaratLane achieved an EBIT of ₹109 crore (10.1%). Titan’s international jewellery business, though smaller in scale, delivered an EBIT of ₹16 crore, with a margin of 2.8%.
DiamondBuzz
De Beers Sale Could Take 18 Months To Clear Regulatory Hurdles: Duncan Wanblad
The strategic divestment of De Beers highlights the persistent friction between corporate portfolio optimization and multi-jurisdictional regulatory compliance.
The long-awaited sale of De Beers could easily take 18 months to clear regulatory hurdles, says Duncan Wanblad, CEO of parent company Anglo American, once a deal is finally agreed.
Wanblad has, however, insisted that the company is not exclusive with any consortium and that more than one group remains involved in the process.
The strategic divestment of De Beers by Anglo American highlights the persistent friction between corporate portfolio optimization and multi-jurisdictional regulatory compliance.
Initiated in May 2024 as part of a sweeping restructuring, Anglo’s decision to offload its loss-making diamond unit was designed to sharpen capital allocation around core, high-margin assets like copper and iron ore.
However, CEO Duncan Wanblad’s candid assessment underscores a critical transactional reality: securing a signed agreement is merely the precursor to a prolonged regulatory clearance phase.
While Anglo American maintains a target to agree on deal terms by the end of 2026, market expectations regarding transaction completion require re-calibration. Antitrust approvals across key diamond consumption and trading hubs—most notably the United States, China, and the European Union—could extend the execution window by up to 18 months post-signing.
Given De Beers’ historical market concentration and influence across global supply chains, international competition authorities will undoubtedly subject any structural change in ownership to intense scrutiny.
Although the Global Diamond Consortium, spearheaded by former De Beers managing director Gareth Penny, has positioned itself as a primary contender, Anglo American has deliberately avoided granting exclusivity. While maintaining multiple bidding tracks preserves commercial leverage, it delays the precise regulatory preparation required for closing. Formal filings cannot be finalized until the specific jurisdictional footprint and capital background of the acquiring consortium are locked in.
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