DiamondBuzz
Titan Enters Lab-Grown Diamond Jewellery Space with Launch of ‘beYon’
The Tata-owned company to open its first exclusive lab-grown diamond jewellery store in Mumbai, marking a strategic expansion into sustainable luxury.
Titan Company Limited has announced its entry into the lab-grown diamond jewellery segment with the launch of beYon – from the House of Titan, its first exclusive retail brand in this category. The inaugural store is set to open in Mumbai on 29 December 2025, signalling a significant diversification of Titan’s lifestyle and jewellery portfolio.
Positioned as a women-focused lifestyle and adornment brand, beYon will feature a curated range of lab-grown diamond jewellery, representing Titan’s first foray into this fast-growing and sustainability-led segment. The company has indicated plans to expand the brand’s presence with additional stores in Mumbai and Delhi in the near future.
The move aligns with Titan’s broader strategy to tap into rising consumer interest in ethical, sustainable, and lab-grown luxury jewellery, while complementing its existing jewellery brands including Tanishq, Mia, Zoya, and CaratLane.
With the launch of beYon, Titan reinforces its commitment to innovation and category expansion, positioning itself at the forefront of India’s evolving jewellery consumption landscape.“We wish to inform that Titan will launch the brand name “beYon – from the House of Titan” with an exclusive retail store in Mumbai on 29th December 2025 as a part of ongoing strategy to cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags. beYon will offer a curated range of Lab Grown Diamonds (LGD) jewellery making a start in this emerging category with plans to add a couple of more stores in Mumbai and Delhi in the immediate near future” – spokesperson, Titan Company Limited.
Titan’s jewellery division continues to be a key growth driver for the company. In the September quarter, total jewellery income (excluding bullion and Digi-Gold) rose 21% year-on-year to Rs.14,092 crore. Domestic jewellery brands—Tanishq, Mia, and Zoya—recorded 18% growth to Rs.12,460 crore, while CaratLane, Titan’s digital-first jewellery arm, posted a robust 32% growth to Rs.1,072 crore.
On the profitability front, the domestic jewellery business reported an EBIT of Rs.1,381 crore, reflecting a margin of 11.1%, while CaratLane achieved an EBIT of ₹109 crore (10.1%). Titan’s international jewellery business, though smaller in scale, delivered an EBIT of ₹16 crore, with a margin of 2.8%.
DiamondBuzz
Big, Slightly Tinted Diamonds: Object Of Desire In The US Market
Buyers Of 2.5-Carat and Up Pieces Are Increasingly Choosing Stones With J Color Or Lower, Sometimes Much Lower On The Color Scale
Big, slightly tinted diamonds are suddenly the object of desire in the US — and the industry is asking why.
Buyers of 2.5-carat and up pieces are increasingly choosing stones with J color or lower, sometimes much lower on the color scale, say retailers and traders. That shift signals more than a fashion tweak: it reflects how affluent shoppers now want their diamonds to read as “natural” at a glance.
Lab-grown gems typically come in the brightest, clearest grades, so a warmly hued, imperfect-looking stone has become a visible badge of authenticity — a deliberate antique vibe in a polished world where synthetics dominate. No surprise: The Knot reports that 61% of U.S. couples now pick lab-grown rings.
A report explores who’s buying these larger, lower-color stones, how cultural moments and celebrities — think Taylor Swift — helped fuel the taste for them, and why antique cuts seem particularly suited to carrying color. The piece also ties this appetite to broader marketing narratives, including De Beers’ push for so-called “Desert diamonds.”
It’s not all doom and gloom for mined diamonds. Larger sizes — especially 2 carats and above and long fancy shapes — have held up better than smaller goods over the past year. The report isolates this rising niche and asks the key question: can these warm-toned showstoppers withstand the continued rise of lab-grown competition?
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