DiamondBuzz
Titan Enters Lab-Grown Diamond Jewellery Space with Launch of ‘beYon’
The Tata-owned company to open its first exclusive lab-grown diamond jewellery store in Mumbai, marking a strategic expansion into sustainable luxury.
Titan Company Limited has announced its entry into the lab-grown diamond jewellery segment with the launch of beYon – from the House of Titan, its first exclusive retail brand in this category. The inaugural store is set to open in Mumbai on 29 December 2025, signalling a significant diversification of Titan’s lifestyle and jewellery portfolio.
Positioned as a women-focused lifestyle and adornment brand, beYon will feature a curated range of lab-grown diamond jewellery, representing Titan’s first foray into this fast-growing and sustainability-led segment. The company has indicated plans to expand the brand’s presence with additional stores in Mumbai and Delhi in the near future.
The move aligns with Titan’s broader strategy to tap into rising consumer interest in ethical, sustainable, and lab-grown luxury jewellery, while complementing its existing jewellery brands including Tanishq, Mia, Zoya, and CaratLane.
With the launch of beYon, Titan reinforces its commitment to innovation and category expansion, positioning itself at the forefront of India’s evolving jewellery consumption landscape.“We wish to inform that Titan will launch the brand name “beYon – from the House of Titan” with an exclusive retail store in Mumbai on 29th December 2025 as a part of ongoing strategy to cater to the adornment needs of women in lifestyle categories beyond watches, perfumes, sarees and handbags. beYon will offer a curated range of Lab Grown Diamonds (LGD) jewellery making a start in this emerging category with plans to add a couple of more stores in Mumbai and Delhi in the immediate near future” – spokesperson, Titan Company Limited.
Titan’s jewellery division continues to be a key growth driver for the company. In the September quarter, total jewellery income (excluding bullion and Digi-Gold) rose 21% year-on-year to Rs.14,092 crore. Domestic jewellery brands—Tanishq, Mia, and Zoya—recorded 18% growth to Rs.12,460 crore, while CaratLane, Titan’s digital-first jewellery arm, posted a robust 32% growth to Rs.1,072 crore.
On the profitability front, the domestic jewellery business reported an EBIT of Rs.1,381 crore, reflecting a margin of 11.1%, while CaratLane achieved an EBIT of ₹109 crore (10.1%). Titan’s international jewellery business, though smaller in scale, delivered an EBIT of ₹16 crore, with a margin of 2.8%.
DiamondBuzz
De Beers Group Sets Out Portfolio and Organisational Actions to Support Long-Term Value Creation
Company outlines strategic cost optimisation, portfolio streamlining and operational changes to strengthen resilience while positioning for long-term growth in the natural diamond industry.
De Beers Group is advancing delivery of its business streamlining by setting out a number of planned portfolio and organisational changes to ensure an efficient cost base that strengthens resilience in the near-term while enhancing future competitiveness and retaining optionality as industry conditions improve.
Since 2024, De Beers has been streamlining its business in line with its Origins strategy to reduce costs, divest non-core assets and prioritise investment in activities that create the most value. Significant progress has been made, with more than $100 million of annual overhead costs removed from the business, the sale or closure of a number of non-core assets and significant capital and cost reconfigurations to asset expansion projects.
Simultaneously, De Beers has reinvested in natural diamond category marketing to support the industry’s efforts to grow natural diamond demand, launching new large-scale campaigns and collaborating with key stakeholders across the value chain to foster industry-wide investment. Global consumer demand for natural diamond jewellery returned to growth in 2025, while natural diamond sales increased across US independent jewellers in 2025 and into Q1 2026, led by higher value diamonds and those promoted by De Beers’ Desert Diamonds marketing campaign.
On the supply side, global rough diamond production is now decreasing, with several producers closing mines during 2026. Whilst the increasing rarity of diamonds and the emerging signs of improvement in consumer demand are likely to support longer-term value creation, rough diamond trading conditions are expected to remain challenging in the near-term due to cyclical and industry-specific factors.
Consistent with recent actions to improve business resilience, De Beers intends to pause production at the Venetia mine in South Africa for two years to reduce costs while also rephasing capital expenditure on its underground project. This will involve critical infrastructure investment to enhance the capacity and efficiency of the mine, with the intention to support future production growth as business and industry conditions improve.
De Beers is engaging with stakeholders in accordance with relevant requirements and the company’s values as it moves through this process, and will both support impacted employees and continue to invest in its community and Social and Labour Plan commitments.
This proposed action at Venetia Mine follows the decision earlier this year to pause the Tuzo Phase 3 expansion project at the Gahcho Kué Mine in Canada.
In parallel, De Beers plans to reconfigure its global operating model to refocus and prioritise resources on the core operational businesses and reduce its central corporate cost base.
Al Cook, CEO of De Beers Group, said:

“In line with our commitment to focus and streamline our business, we are making a number of changes to De Beers to ensure greater business resilience in the near-term, while supporting long-term value creation. We recognise the protracted challenging conditions as the diamond industry evolves, though we are encouraged by signs of consumer demand growth in the US and beyond, particularly in higher quality diamonds.
Global rough diamond supply is falling, bringing more support to the market. The changes we are making to our business are focused on underpinning our efficiency now and into the future, favourably positioning De Beers in its leadership role.”
De Beers Group will maintain current production levels through its other operations, and previous production guidance remains unchanged.
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