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GJEPC Hosts Spanish Jewellery Powerhouse TOUS for Exclusive Market Insight Session in Jaipur

TOUS Commended The Significant Improvement In India’s Jewellery Manufacturing Quality Over The Past Decade.

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GJEPC hosted Marta Tous, Creative and Innovation Curator of Spanish jewellery brand TOUS, for an interactive session with IGJS 2026 participants at its Regional Office in Jaipur on 22 May.A fourth-generation member of the founding family, Marta Tous leads the creative and product direction of TOUS, the Spanish jewellery and accessories brand that operates more than 600 stores across over 40 countries. Yogendra Garg, Regional Chairman – Jaipur & Co-Convenor, International Sub-Committee, GJEPC, welcomed her and delivered the opening remarks.

During the session, Tous shared the journey of the century-old family business, which began as a single jewellery store in Spain and evolved into a globally recognised jewellery retailer. She outlined TOUS’s two business models: the atelier segment, focused on exclusive one-of-a-kind creations for premium buyers, and the mainstream jewellery segment, which represents the company’s core business catering to a wider market.

Discussing product strategy, Tous noted that around 30% of TOUS products are crafted in 18kt gold, while silver jewellery accounts for the majority of its business. She also highlighted the recent addition of 9kt jewellery collections.

Tous commended the significant improvement in India’s jewellery manufacturing quality over the past decade. She also shared insights into current and emerging jewellery trends in Europe, underlining the need for Indian manufacturers to continue investing in quality enhancement and innovative design.

During an interactive Q&A session, she clarified that TOUS currently works exclusively with natural diamonds, gemstones and jewellery, with no plans at present for lab-grown diamonds or platinum jewellery.

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Limelight Lab Grown Diamonds Launches Powermark At IMA Hyderabad’s 87th Foundation Day Celebrations

Powermark Is Envisioned As A Symbol Of Professional Identity and Pride, With The collection Comprising Specially Designed Diamond Brooches Dedicated To Professions That Carry Immense Responsibility and Social Impact

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Limelight Lab Grown Diamonds, India’s largest lab grown diamond jewellery brand, unveiled Powermark, its exclusive collection of diamond brooches created to celebrate the pride, dedication and achievements of professionals including Doctors, Chartered Accountants and Lawyers, at the 87th Foundation Day Celebrations of the Indian Medical Association (IMA), Hyderabad City Branch

The launch, held at Temple View Hall, Hotel Abode, Lakdikapul, Hyderabad, brought together distinguished members of the medical fraternity and senior IMA leadership, including Padma Shri Dr. P. Hanumantha Rao, renowned Developmental Pediatrician, Rehabilitation Pediatrician and Rehabilitation Psychologist, who attended as the Guest of Honour, and Dr. Anil Kumar J. Nayak, National President, IMA HQS, who attended as the Chief Guest, along with several senior IMA office bearers and other eminent dignitaries.

Powermark is envisioned as a symbol of professional identity and pride, with the collection comprising specially designed diamond brooches dedicated to professions that carry immense responsibility and social impact. The collection celebrates the journey behind professional titles and the commitment, perseverance and expertise that define them.

Speaking on the occasion, Pooja Madhavan, Founder & Managing Director, Limelight Lab Grown Diamonds, said:

“Powermark is our way of recognising the people behind the professions we deeply respect. A professional title represents years of discipline, learning, sacrifice and service, and we wanted to create something that allows individuals to wear that pride. Launching Powermark at the IMA Hyderabad City Branch’s Foundation Day is particularly meaningful as we begin this journey by celebrating the medical fraternity and the immense contribution doctors make to society.”

Dr. Sai Ram Chinthamadaka, Hon. Secretary & Ex-President, IMA said:

“Powermark is a beautiful tribute to the medical fraternity. It acknowledges the years of discipline, sacrifice and service that go behind earning the title of a doctor. It was truly special to witness Powermark being launched at IMA Hyderabad’s 87th Foundation Day. Limelight has created something truly meaningful in the form of a diamond-studded brooch that represents our journey, achievements and identity, while also ensuring instant recognition of the profession we proudly belong to. I haven’t seen anything quite like this before.”

The launch also reinforces Limelight’s focus on creating contemporary jewellery that goes beyond adornment to carry meaning, identity and personal stories. With lab grown diamonds at its core, Powermark brings together the symbolism of professional achievement with modern diamond jewellery design.

The 87th Foundation Day programme included the IMA prayer, flag salutation, addresses by senior IMA leaders, the release of the IMA Hyderabad City Branch news bulletin and other commemorative activities, culminating in the Powermark launch ceremony.

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