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GJEPC Hosts Spanish Jewellery Powerhouse TOUS for Exclusive Market Insight Session in Jaipur

TOUS Commended The Significant Improvement In India’s Jewellery Manufacturing Quality Over The Past Decade.

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GJEPC hosted Marta Tous, Creative and Innovation Curator of Spanish jewellery brand TOUS, for an interactive session with IGJS 2026 participants at its Regional Office in Jaipur on 22 May.A fourth-generation member of the founding family, Marta Tous leads the creative and product direction of TOUS, the Spanish jewellery and accessories brand that operates more than 600 stores across over 40 countries. Yogendra Garg, Regional Chairman – Jaipur & Co-Convenor, International Sub-Committee, GJEPC, welcomed her and delivered the opening remarks.

During the session, Tous shared the journey of the century-old family business, which began as a single jewellery store in Spain and evolved into a globally recognised jewellery retailer. She outlined TOUS’s two business models: the atelier segment, focused on exclusive one-of-a-kind creations for premium buyers, and the mainstream jewellery segment, which represents the company’s core business catering to a wider market.

Discussing product strategy, Tous noted that around 30% of TOUS products are crafted in 18kt gold, while silver jewellery accounts for the majority of its business. She also highlighted the recent addition of 9kt jewellery collections.

Tous commended the significant improvement in India’s jewellery manufacturing quality over the past decade. She also shared insights into current and emerging jewellery trends in Europe, underlining the need for Indian manufacturers to continue investing in quality enhancement and innovative design.

During an interactive Q&A session, she clarified that TOUS currently works exclusively with natural diamonds, gemstones and jewellery, with no plans at present for lab-grown diamonds or platinum jewellery.

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National News

Kangana Ranaut Unveils PNG Jewellers New Showroom In Ayodhya~

The Store Is PNG Jewellers’ 81st Overall and Its Fifth In UP following Lucknow, Kanpur, Gorakhpur and Varanasi.

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Member of Parliament and Indian film actor Kangana Ranaut inaugurated PNG Jewellers new store in Ayodhya. The store is PNG Jewellers’ 81st overall and its fifth in UP following Lucknow, Kanpur, Gorakhpur and Varanasi. Located next to Rikabganj Women Police Station, the new store gives Ayodhya customers access to PNG Jewellers’ products, collections, and quality service closer to home.

Dr. Saurabh Gadgil, CMD- PNG Jewellers, said:

“Opening a store in Ayodhya is a special moment for us. We have received an encouraging response from customers across Uttar Pradesh, and we are pleased to bring PNG Jewellers closer to people in and around Ayodhya. We look forward to being part of their weddings, festivals and family celebrations, while offering the legacy, trust and craftsmanship that our brand has stood for over generations.”

Kangana Ranaut added:

“Ayodhya holds a special place in the hearts of so many people, and I am delighted to be here for the opening of PNG Jewellers’ new store. Jewellery is closely woven into how we celebrate our traditions, weddings and important moments with family. I wish the PNG team every success in Ayodhya.’’

The occasion also marks the debut of Ram Katha, an exclusive collection inspired by the Ramayana and the historical, cultural and spiritual heritage of Ayodhya. Launched by Kangana Ranaut, the collection is being introduced in its initial phase across PNG stores in North India

The store also showcases a range of gold, diamond, temple and bridal jewellery for weddings, festive occasions and everyday wear. Customers can explore PNG Jewellers’ collections, including Saptam, Katha, Pratha, Eiina and Polmi, with designs crafted for local tastes.

Ayodhya, revered as the birthplace of Lord Shree Ram, draws people from across the country for its temples, festivals and deeply rooted traditions. Jewellery is closely tied to weddings, festivals and family celebrations in the city. The new store allows PNG Jewellers to serve local customers more conveniently while continuing its expansion in Uttar Pradesh. To celebrate the opening, the brand introduced limited-period inaugural offers of up to 50% off on gold jewellery making charges and up to 100% off on diamond jewellery making charges*, valid till 15th November, 2026.

Adding to the excitement of the festive season, PNG Jewellers brings together its brand ambassadors Madhuri Dixit-Nene and Ranbir Kapoor for the first time in a special festive television commercial. The campaign marks a significant moment, bringing together two of Bollywood’s most iconic stars in a celebration of tradition, elegance and contemporary appeal. This much-awaited collaboration also reflects PNG Jewellers’ vision of connecting its nearly two-century-old legacy with a new generation of consumers.

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