National News
GJEPC Hosts Spanish Jewellery Powerhouse TOUS for Exclusive Market Insight Session in Jaipur
TOUS Commended The Significant Improvement In India’s Jewellery Manufacturing Quality Over The Past Decade.
GJEPC hosted Marta Tous, Creative and Innovation Curator of Spanish jewellery brand TOUS, for an interactive session with IGJS 2026 participants at its Regional Office in Jaipur on 22 May.A fourth-generation member of the founding family, Marta Tous leads the creative and product direction of TOUS, the Spanish jewellery and accessories brand that operates more than 600 stores across over 40 countries. Yogendra Garg, Regional Chairman – Jaipur & Co-Convenor, International Sub-Committee, GJEPC, welcomed her and delivered the opening remarks.
During the session, Tous shared the journey of the century-old family business, which began as a single jewellery store in Spain and evolved into a globally recognised jewellery retailer. She outlined TOUS’s two business models: the atelier segment, focused on exclusive one-of-a-kind creations for premium buyers, and the mainstream jewellery segment, which represents the company’s core business catering to a wider market.
Discussing product strategy, Tous noted that around 30% of TOUS products are crafted in 18kt gold, while silver jewellery accounts for the majority of its business. She also highlighted the recent addition of 9kt jewellery collections.
Tous commended the significant improvement in India’s jewellery manufacturing quality over the past decade. She also shared insights into current and emerging jewellery trends in Europe, underlining the need for Indian manufacturers to continue investing in quality enhancement and innovative design.
During an interactive Q&A session, she clarified that TOUS currently works exclusively with natural diamonds, gemstones and jewellery, with no plans at present for lab-grown diamonds or platinum jewellery.
National News
VBJ Set To Host Madurai With An Exclusive Jewellery Showcase
Experience Timeless Craftsmanship Through An Exquisite Selection Of Gold, Diamond, Solitaire and Precious Stone Jewellery
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, is set to host an exclusive two-day jewellery sale and exhibition in Madurai on 26th and 27th August 2026 at Fortune Pandiyan Hotel, Pandyan Hall, SH 72, Outpost, Ramaond Reserve Line, Madurai. Bringing its signature craftsmanship closer to customers, the exhibition will offer an opportunity to explore an extensive range of jewellery, along with an exclusive offer of Rs. 125 extra on exchange of old gold. The exhibition will remain open from 11 AM to 8 PM on both days.
Visitors can explore a diverse range of jewellery, from elaborate bridal masterpieces and statement necklaces to elegant everyday pieces, including bangles, earrings, rings, chains and gemstones. Bringing together the beauty of traditional artistry and contemporary design, the showcase reflects VBJ’s commitment to creating timeless pieces crafted with exceptional finesse and quality.
Speaking about the exhibition Amarendran Vummidi, Managing Partner, VBJ, said:
“Madurai has a rich appreciation for jewellery, and we are delighted to bring our signature collections closer to customers in the city. As a brand with a legacy spanning generations, our journey has always been rooted in preserving the heritage while evolving with the tastes of today’s customers. This exhibition is an opportunity for us to bring that legacy closer to jewellery enthusiasts in Madurai and celebrate the enduring appreciation for the fine craft that the city represents.”
Adding to this, Jithendra Vummidi, Managing Partner, VBJ, said:
“Craftsmanship has always been at the heart of every VBJ creation, with each piece reflecting our commitment to detail and quality. Through this exhibition, we are bringing together an extensive selection of gold, diamond, solitaire and precious stone jewellery to offer customers a distinctive experience, whether they are looking for a bespoke bridal creation or an elegant piece for everyday wear.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
Further strengthening its regional presence, VBJ is set to open its all-new showroom on Coimbatore’s 100ft Road soon, reaffirming the brand’s long-term commitment to serving customers across Tamil Nadu with personalised experiences and exceptional craftsmanship.
-
National News9 hours agoVBJ Set To Host Madurai With An Exclusive Jewellery Showcase
-
National News12 hours agoGold Prices Cool Down After Relentless Week-Long Surge
-
DiamondBuzz10 hours agoDe Beers Sale Could Take 18 Months To Clear Regulatory Hurdles: Duncan Wanblad
-
National News13 hours agoBirdhichand Ghanshyamdas Celebrates Its First Anniversary In Mumbai
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.