National News
GJEPC Hosts Spanish Jewellery Powerhouse TOUS for Exclusive Market Insight Session in Jaipur
TOUS Commended The Significant Improvement In India’s Jewellery Manufacturing Quality Over The Past Decade.
GJEPC hosted Marta Tous, Creative and Innovation Curator of Spanish jewellery brand TOUS, for an interactive session with IGJS 2026 participants at its Regional Office in Jaipur on 22 May.A fourth-generation member of the founding family, Marta Tous leads the creative and product direction of TOUS, the Spanish jewellery and accessories brand that operates more than 600 stores across over 40 countries. Yogendra Garg, Regional Chairman – Jaipur & Co-Convenor, International Sub-Committee, GJEPC, welcomed her and delivered the opening remarks.
During the session, Tous shared the journey of the century-old family business, which began as a single jewellery store in Spain and evolved into a globally recognised jewellery retailer. She outlined TOUS’s two business models: the atelier segment, focused on exclusive one-of-a-kind creations for premium buyers, and the mainstream jewellery segment, which represents the company’s core business catering to a wider market.
Discussing product strategy, Tous noted that around 30% of TOUS products are crafted in 18kt gold, while silver jewellery accounts for the majority of its business. She also highlighted the recent addition of 9kt jewellery collections.
Tous commended the significant improvement in India’s jewellery manufacturing quality over the past decade. She also shared insights into current and emerging jewellery trends in Europe, underlining the need for Indian manufacturers to continue investing in quality enhancement and innovative design.
During an interactive Q&A session, she clarified that TOUS currently works exclusively with natural diamonds, gemstones and jewellery, with no plans at present for lab-grown diamonds or platinum jewellery.
National News
Muthoot Exim Plans 200 Gold Point Centres By End Of FY27-28 Amid Rising Focus On Gold Recycling
The Company, Currently Operates 109+ Centres and Has Recycled Nearly 5 Tonnes Of Gold Since Its Inception.
Muthoot Exim Pvt Ltd., the precious metals division of the 139-year-old Muthoot Pappachan Group (Muthoot Blue), and among India’s first organised gold recycling players, plans to expand its Muthoot Gold Point network to 200 centres by end of FY27-28.
The expansion aligns with the growing momentum around organised gold recycling amid increasing focus on reducing gold imports, strengthening domestic gold circulation and supporting India’s long term economic growth story.
Keyur Shah, CEO, Muthoot Exim, said:

“Through Muthoot Gold Point, we at Muthoot Exim, recognised the opportunity in organised gold recycling very early and have actively focused on building a transparent and trusted ecosystem for customers across India. As the Honourable Prime Minister emphasised upon reducing gold imports and strengthening domestic gold circulation, we firmly believe organised gold recycling can support India’s growth story while advancing sustainable and ESG aligned practices.”
He further added, “Today, Muthoot Exim operates 109 Muthoot Gold Point centres across the country. Till now, Muthoot Gold Point has recycled nearly 5 tonnes of old gold from more than 55,000 customers, with around 40 percent of customers returning for repeat transactions. The company now plans to expand the network to 200 centres to increase its annual gold recycling volumes.”
Muthoot Gold Point offers scientific gold testing and transparent valuation processes aimed at formalising the largely unorganised gold recycling market in India.
Through these centres, the company sources old and unused gold directly from consumers, which is then refined and reintroduced into the domestic market as 24K pure gold that can be supplied to jewellery & coin manufacturers. This process helps reduce the need for new mining activities while supporting the domestic gold supply chain and promoting responsible gold consumption.
Muthoot Gold Point Centres are known for their commitment to transparency, enabling customers to observe the entire valuation process while receiving fair and accurate value for their gold. Instant cash payments are provided for gold valued up to Rs 10,000, while higher amounts are processed through IMPS, NEFT or RTGS, ensuring a smooth, secure and hassle-free transaction experience.
The consumer behaviour is also gradually shifting, with gold increasingly being viewed as an active financial asset rather than idle wealth stored in lockers. Bringing even a small portion of household gold back into circulation can help reduce import dependence, strengthen domestic gold availability and contribute towards the vision of a self-reliant and Viksit Bharat through a more sustainable and organised gold recycling ecosystem.
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