loader image
Connect with us

National News

Titan Bets on Value-Led Growth This Akshaya Tritiya Amid High Gold Prices

Shifting focus to diamonds, bridal jewellery, and region-specific collections, Titan aims for double-digit growth despite cautious consumer sentiment.

Published

on

1,579 views

As gold prices continue to soar, Titan Company is pivoting its Akshaya Tritiya strategy towards value-led growth over pure volume expansion. Aiming to ease consumer concerns, the brand is focusing on higher ticket sizes rather than pushing bulk gold sales, anticipating double-digit growth this festive season.

“With so many global uncertainties, gold has turned into a safe haven,” said Ajoy Chawla, CEO of Titan Company’s Jewellery Division, as reported by ET Retail. “But with prices spiralling, it has put pressure on consumer sentiments.”

Titan expects only a marginal increase in buyers this Akshaya Tritiya. To adapt, the company is shifting its marketing lens from traditional gold offerings to diamond and precious gemstone bridal jewellery, launching four region-specific wedding collections, and boosting the visibility of The Rivaah Aashirwad, its gold rate lock-in program.

“Gold is a commodity—it can’t stay elevated forever,” Chawla added. “We’re cautiously optimistic. India’s festive spirit is intact, even as global headwinds persist.”

While walk-in footfall remains muted, investment-driven gold purchases, particularly gold coins, have held strong. In response, Titan has slashed weight-dependent making charges to as low as 3.5%, depending on the product.

Part of the Tata Group, Titan’s fine jewellery portfolio includes brands such as Tanishq, Mia by Tanishq, and Zoya. Its broader offerings span watches, wearables, fashion accessories, and fragrances.

“In FY 2024-25, our best gold rate offer has seen 2.5x growth compared to the previous year,” Chawla shared, underscoring the shift in consumer behavior toward smarter, investment-led buying.

Continue Reading
Advertisement
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

BrandBuzz

Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Published

on

1,979 views

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.

“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.

The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces.  This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”

Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.

Continue Reading

Trending

JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

0
Would love your thoughts, please comment.x
()
x