BrandBuzz
Tiffany & Co. unveils solar-powered Rope watch
Tiffany & Co. introduces a new chapter in its storied watch design legacy with the launch of the Rope watch – equipped with cutting-edge solar-powered technology.Paying homage to Jean Schlumberger’s iconic rope motif—first developed in the mid-20th century—this new jewelry watch deftly blends form and function. Offered in two versions and two sizes, the watches boast a forward-thinking sustainable power source while at the same time embracing heritage-inspired craftsmanship.
Schlumberger, one of Tiffany’s most celebrated designers, is revered for turning nature, textiles and art into opulent works of wearable art. His Rope designs, in particular, drew inspiration from the braids, tassels, and cords of his childhood in Alsace, France, where his family ran a textile business. Schlumberger transformed these motifs into luxurious gold jewelry with rope-like outlines.
Now, Tiffany & Co. extends the rope concept to its timepieces, but instead of mechanical or quartz movements, these watches are solar powered. The new movement is the result of a collaboration with Swiss movement company La Joux-Perret.
Thanks to a semi-translucent dial, either in white mother of pearl or high-gloss black, the sunlight can reach the high-precision caliber – endowing the watch with the ability to run up to eight months on a full charge. Don’t have time for a full charge, exposing the watch to sunlight for just two minutes will power the watch for 24 hours. Then, wear it outside in day light and you automatically garner more minutes and more power reserve.
BrandBuzz
PNG Jewellers Brings Madhuri Dixit and Ranbir Kapoor Together In Its New Brand Campaign, Unstoppable Legacy
The First TVC Featuring Both Brand Ambassadors Celebrates PNG Jewellers’ Legacy Since 1832, Bringing Together Generations Of Trust As The Festive and Wedding Season Begins.
Madhuri Dixit and Ranbir Kapoor talk about legacy; the audience assumes they mean their own, and the reveal is that they are talking about PNG Jewellers, one of India’s most trusted legacy jewellery brands. That is the idea behind Unstoppable Legacy, the new campaign from PNG Jewellers. It is the first PNG Jewellers TVC to feature the two brand ambassadors, Madhuri Dixit and Ranbir Kapoor, and it goes live today across national television and digital platforms as the festive and wedding season begins.



The film is set backstage at a show. Ranbir opens with, “Hume introduction ki kya zaroorat, hum toh old gold hain” (We need no introduction, we are old gold). Madhuri replies, “Lakhon dilon mein base rehna, koi aasan baat hai kya?” (Is it easy to stay in millions of hearts?) As they speak about winning over every generation and a shine that never fades, one has inherited a legacy, and the other has created her own. The reveal comes on stage: it was about PNG Jewellers all along. The film ends on the line, Unstoppable Legacy.
Speaking on the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said:
“Legacy is earned over generations. PNG Jewellers has built its own since 1832, and families have trusted us with their most important occasions for decades. Madhuri Dixit has created a legacy of her own and Ranbir Kapoor carries one forward, which is why they were the right duo to tell this story as the festive and wedding season begins.”

Hemant Chavaan, Head, Marketing, E-commerce, CRM and CSR, PNG Jewellers, said:

“A legacy brand’s real risk is being admired and not chosen. We wanted a film a younger viewer would share, and her mother would enjoy, with PNG Jewellers earning the last frame. Madhuri Dixit brings the trust families place in us, Ranbir Kapoor brings a new generation, and the reveal shows a brand that has been at this since 1832 and is still moving strong. Unstoppable Legacy is the line we want the brand to carry.”
Madhuri Dixit said:

“Staying in people’s hearts for years is not easy, and the same is true for a brand. PNG Jewellers has done that for generations, and I have been proud to be part of this brand for many years. Shooting this film with Ranbir was great fun, and I hope viewers enjoy the twist.”
Ranbir Kapoor said:
“Legacy comes with responsibility. You respect what came before, and you still make it your own. PNG Jewellers has done that since 1832, which is why joining the family felt right. Working with Madhuri ma’am on this film was a pleasure.”

The film will run on Star Plus, ET Now, Aaj Tak and Republic Bharat, on YouTube, Instagram, Facebook and connected TV, and in PNG Jewellers stores and theatres. The campaign is supported by festive offers on gold and diamond jewellery, available across all stores till 15 November 2026.
Watch the film:
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