Tanishq, the flagship jewellery brand from the Tata Group, has launched its latest natural diamond collection, Élan — a celebration of contemporary glamour and self-assured femininity. Designed for the woman who embraces her individuality and radiates confidence, Élan stands as a bold and artistic addition to Tanishq’s fine jewellery repertoire.

With 33 standout designs, the collection reimagines diamond jewellery through a modern lens. From sculptural bangles and layered pendants to dramatic necklaces, Élan is crafted to honour the moments when a woman doesn’t just dress up, but shows up — unapologetically herself.

“This collection is for the woman who’s not just dressing up, but showing up — for herself and for the world,” said Pelki Tshering, Chief Marketing Officer at Tanishq. “With Élan, we pay tribute to her inner and outer sparkle. It’s designed for those standout moments where she deserves to be seen, celebrated, and remembered.”

The design language of Élan is a masterclass in fluid sophistication. Featuring intricate gold jali work, blooming floral motifs, and pavé-set diamonds, each piece flows naturally with the body while exuding an aura of sculptural elegance. The collection’s craftsmanship speaks to Tanishq’s dedication to detail, with each piece seamlessly combining structure and softness.

True to Tanishq’s reputation for quality, Élan uses only the top 5% of natural diamonds sourced globally — selected for their exceptional brilliance and unmatched light performance. The result is jewellery that does more than shine; it speaks. It declares success, style, and self-expression.

Positioned at accessible luxury price points, Élan is tailored for the fashion-forward woman who sees jewellery not just as adornment, but as a reflection of her journey. Whether celebrating a personal milestone or making a statement at a special occasion, Élan is crafted to make her presence unforgettable.

Tanishq store in Santa Clara, California – heart of Silicon Valley marked its grand debut with Santa Clara Mayor in attendance.The showroom, which opened on 18 March, officially marked its grand debut with a vibrant celebration on 8 May. The event featured a traditional lamp-lighting ceremony, ribbon cutting, and a musical performance. Santa Clara Mayor Lisa M. Gillmor attended, alongside community leaders and jewellery enthusiasts from across the Bay Area.

Located in Santa Clara, California, the 5,100 sq. ft. space is Tanishq’s largest store in the country and its seventh in the U.S. The brand’s existing outlets are located in New Jersey, Houston, Dallas, Chicago, Seattle, and Atlanta.

Tanishq’s newest store is a tribute to Indian craftsmanship and contemporary design, offering thousands of intricately crafted gold and diamond pieces, featuring signature collections that cater to a range of occasions from weddings to daily wear.

“Opening our flagship store in Santa Clara marks an exciting chapter in our U.S. journey,” said Amrit Pal Singh, Business Head – North America, Titan Company Limited. “The Bay Area houses a dynamic South Asian community that values culture, innovation, and design—core to everything we do. We’re proud to bring our heritage of craftsmanship to California and look forward to becoming part of the local story—offering jewellery that bridges tradition with modern elegance.”

GIVA jewellery inaugurated its 200th store in Bengaluru. Karisma Kapoor launched the store at Forum South Mall. The brand started its first outlet in Bengaluru in 2022. GIVA focuses on silver, gold, and lab-grown diamond jewellery. Ishendra Agarwal shared plans to expand to 700 stores in 60 cities in three years. Anushka Sharma is the brand ambassador of GIVA.

The brand opened its first exclusive outlet in Bengaluru in 2022 and has since expanded across major cities in India and Sri Lanka. The brand focuses on silver, gold, and lab-grown diamond jewellery.

With a customer-first approach, GIVA continues to set new benchmarks in contemporary jewellery, offering high-quality, trend-forward designs that cater to the evolving tastes of modern consumers.

“We are proud to celebrate the launch of our 200th store in Bengaluru, marking a significant milestone in our expansion journey. As we accelerate our offline expansion, we continue to integrate digital and physical touchpoints to deliver a truly seamless and future-ready omnichannel experience. With plans to deepen our reach in major metro and Tier I cities while expanding into Tier II markets, this launch brings us closer to our goal of being present in 60 cities across India with around 700+ stores in the next three years. The 200th store reflects the love and trust our customers have shown us over the years.” said Ishendra Agarwal, founder, GIVA.