DiamondBuzz
Tiffany & Co. unveils Blue Book 2025: Sea of Wonder; celebrates the allure and mystery of the oceans
Tiffany & Co. today unveils Blue Book 2025: Sea of Wonder, an extraordinary high jewelry collection that celebrates the allure, motion and mystery of the oceans. Designed by Nathalie Verdeille, Chief Artistic Officer of Jewelry and High Jewelry, the collection embarks on a surreal journey from the figurative to the abstract—inspired by Jean Schlumberger’s legendary aquatic designs. Blue Book 2025: Sea of Wonder dives into the depths, where the inexhaustible variety of flora and fauna transforms into an ethereal world of wonder. With an evocative color palette that mirrors the iridescent shimmer of underwater light and the bioluminescent dances of oceanic creatures, the collection reimagines the beauty of the deep through Verdeille’s creative lens.
Each chapter of Blue Book 2025: Sea of Wonder delves into a distinct underwater world evoking everything from the vibrant flora and elusive creatures to the dramatic movement of the waves. The House’s legacy of inventive design and craftsmanship permeates every piece, blending complex artistry with natural inspiration to create a collection that is as emotive as it is awe-inspiring.
The collection begins with the lush world of oceanic plants, captured in delicate designs that call to mind an underwater garden. Notable pieces from the Ocean Flora chapter include a necklace with magnificent Zambian emeralds—celebrated for their rich, verdant hues—that seemingly float atop a garden of diamonds. The Seahorse chapter, inspired by Jean Schlumberger’s iconic 1968 brooches, reinterprets these creatures with a contemporary twist. Fluted moonstones and an intricate arrangement of colored gemstones, including zircons and sapphires, create texture and contrast, bringing these mythical beings to life with both elegance and complexity.
The Sea Turtle designs feature diamond-rich patterns and intricate gold details. The geometry of the turtle shell is beautifully sublimated by Tiffany artisans, who meticulously engrave each piece. A standout design, the Sea Turtle pendant, features a hidden mechanism that transforms the piece from pendant to brooch, reflecting the turtle’s journey from land to sea. The Starfish chapter deconstructs and reinterprets the graceful creature into high jewelry with celestial overtones. Utilizing unique cutting techniques, each piece offers sculptural complexity, with rubies from Mozambique and diamonds accented by 18k yellow gold, rose-cut diamonds and pavé diamonds. The Urchin chapter draws from the intricate forms of the sea urchin, amplified through Jean Schlumberger’s visionary approach. Paillonné enameling—a 19th-century technique that Jean Schlumberger is credited with revitalizing—adds a delicate, thorny texture to the designs while capturing the iridescent essence of the sea. Lastly, the Wave chapter celebrates the dramatic movement of the ocean through powerful, sculptural designs. The breathtaking Wave necklace evokes the opulence of a crashing wave, featuring diamonds accented by vivid blue cuprian elbaite tourmalines of over 17 total carats. The piece is inspired by the voluminous forms and dynamic motion found in Schlumberger’s famous Leaves Necklace.
As Blue Book 2025: Sea of Wonder reimagines the hidden wonders of the ocean, it reminds us that the most beautiful things in the world often lie in the most unexplored and uncharted realms. This collection is a testament to Tiffany & Co.’s commitment to creativity, craftsmanship and a deep reverence for nature’s infinite mysteries.
BrandBuzz
De Beers Group Rewrites the Diamond Story with ‘Intention Pendants’ for the Woman Who Chooses Herself
Where natural diamonds become expressions of intent for women shaping their own path
De Beers Group taps into the modern ritual of intention-setting with the launch of ‘The Intention Pendant’ collection, where natural diamonds become intimate expressions of purpose and personal power. Designed for the woman who marks her milestones quietly yet deliberately, the high-glamour collection reflects a new language of self-gifting rooted in meaning, emotion, and self-belief. The launch speaks to a wider cultural shift, one where success is defined internally and luxury becomes a deeply personal signature.
For Gen Z and millennials, practices like manifestation, vision boarding, and ‘scripting dreams’ are no longer trends; they are core lifestyle rituals. Intention-setting has become a daily act of self-empowerment. De Beers Group captures this sentiment through a personal campaign narrative that features a young woman crafting a vision board and reconnecting with her inner clarity, with the pendant serving as her constant companion through quiet moments and self-discovery.

“Women today are choosing to celebrate themselves through everyday intentions. The Intention Pendants draw from the extraordinary legacy of natural diamonds while honouring this cultural shift,” said Toranj Mehta, Vice President of Marketing, De Beers Group India. “Rooted in the extraordinary legacy of natural diamonds, this collection reflects a shift toward jewellery as a personal marker of growth. Each piece serves as a quiet reminder a woman wears for herself, honouring her inner resolve and the promises she makes to her future.”
The launch is supported by a comprehensive 360° campaign designed to inspire and engage across print, television, radio, cinema, outdoor, digital, and social media outreach. Leading Bollywood and sports icons including Tamannaah Bhatia, Athiya Shetty and Sania Mirza have created and shared their personal vision boards while wearing the pendants, amplifying authenticity and aspiration.
Each Intention Pendant features a natural diamond, formed over billions of years and shaped patiently by nature, carrying a sense of timeless continuity into the present. Refined through the forces of time, it stands as a lasting symbol of resilience and brilliance. Inspired by celestial forms and personal energy, the design brings this journey from nature’s heart to hers into a modern, wearable expression. Worn close to the heart, the pendant becomes a personal touchstone, subtly manifesting her best life while reflecting her intentions, inner strength, and the journey she continues to shape.
The Intention Pendant collection builds on De Beers’ global focus on self-gifting as an evolving expression of self-love. Across markets, natural diamonds are increasingly chosen to mark independent decisions, personal milestones, and moments of inner transformation, signalling a move beyond traditional gifting toward jewellery that reflects individuality and purpose.
Launching ahead of the year-end period of reflection, the collection aligns naturally with a season devoted to renewal, clarity, and intention. The Intention Pendant emerges not as a statement piece, but as a personal symbol, one that accompanies a woman quietly as she defines success on her own terms.
‘The Intention Pendant Collection’, serves as a reminder of one’s potential through the timeless beauty of a natural diamond and personal expression. De Beers invites you to connect with cosmic energy, flowing from nature’s core to your own.
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