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Tiffany & Co.’s $1,500 Gold Paperclip Redefines Luxury in the Age of Perception

The iconic jeweller’s Everyday Objects line blurs the line between the ordinary and the opulent—proving that in modern markets, value is a matter of perspective.

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Tiffany & Co., the storied jewellery house known for its timeless elegance, turned heads with its unconventional Everyday Objects collection—featuring luxury takes on mundane items like table tennis paddles, sterling silver cups, and the now-iconic 18K gold paperclip priced at $1,500.

Far from a gimmick, the line is a deliberate pivot to attract a younger, design-conscious audience while reinforcing the brand’s ability to transform even the most utilitarian objects into statements of luxury. But beyond aesthetics, the paperclip has become a symbol of pricing power in an economy where inflation has sharpened the focus on value.

Analysts say the product underscores how modern luxury is driven less by raw material costs and more by perception, craftsmanship, scarcity, and branding. Retail strategists note that the high price of items like Tiffany’s gold paperclip is not primarily about the material itself, but rather about the story behind it, the sense of exclusivity it offers, and the powerful influence of the Tiffany & Co. brand.

As consumers increasingly seek individuality and meaning in the products they buy, Tiffany’s Everyday Objects line—once polarizing—is now seen as a bold case study in brand evolution and psychological value creation.

The $1,500 gold paperclip holds together a compelling narrative about how luxury is being redefined in the 21st century.

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AGTA appeals US Government to Scrap 10% Import Tariff on Gemstones

Trade body seeks exemption for coloured gemstones under new temporary tariff regime, with potential implications for diamonds.

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The American Gem Trade Association (AGTA) has formally appealed to the US government to remove the newly imposed 10% global import tariff on gemstones, and potentially diamonds, warning of its impact on the trade.

The tariff was announced on February 20 after the US Supreme Court struck down President Donald Trump’s reciprocal tariffs issued under the International Emergency Economic Powers Act (IEEPA). In response, the administration introduced a temporary 10% import surcharge under Section 122 of the Trade Act of 1974. The measure will remain in effect for 150 days unless Congress votes to extend it, though further tariff mechanisms have not been ruled out.

AGTA has submitted a formal request to the Office of the United States Trade Representative (USTR), urging that precious and semiprecious coloured gemstones be added to the exception list under Annex I or Annex II. The association argued that these stones are not mined domestically in the US and therefore should qualify for exemption.

Previously, AGTA’s lobbying efforts contributed to diamonds and gemstones being included in Annex III — a list of products eligible for potential exemption from duties for “aligned” countries. This had placed Indian diamonds and gemstones on track for relief following a prospective US-India trade agreement. However, it remains unclear whether Annex III provisions apply under the new tariff framework that recently took effect.

If the across-the-board exemption request is denied, AGTA has asked the USTR to confirm whether Annex III remains a viable pathway for country-specific tariff relief on coloured gemstones.

While the current petition focuses on coloured gemstones, AGTA noted that trade experts believe any exemption granted in this category could effectively extend to diamonds, as seen in past trade agreements such as the US–European Union deal.

“We will continue to work tirelessly toward eliminating tariffs on gemstone imports into the US. We remain fully committed to this effort — giving up is not an option,” said AGTA President Bruce Bridges and CEO John Ford.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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