International News
Tiffany & Co.’s $1,500 Gold Paperclip Redefines Luxury in the Age of Perception
The iconic jeweller’s Everyday Objects line blurs the line between the ordinary and the opulent—proving that in modern markets, value is a matter of perspective.
Tiffany & Co., the storied jewellery house known for its timeless elegance, turned heads with its unconventional Everyday Objects collection—featuring luxury takes on mundane items like table tennis paddles, sterling silver cups, and the now-iconic 18K gold paperclip priced at $1,500.
Far from a gimmick, the line is a deliberate pivot to attract a younger, design-conscious audience while reinforcing the brand’s ability to transform even the most utilitarian objects into statements of luxury. But beyond aesthetics, the paperclip has become a symbol of pricing power in an economy where inflation has sharpened the focus on value.
Analysts say the product underscores how modern luxury is driven less by raw material costs and more by perception, craftsmanship, scarcity, and branding. Retail strategists note that the high price of items like Tiffany’s gold paperclip is not primarily about the material itself, but rather about the story behind it, the sense of exclusivity it offers, and the powerful influence of the Tiffany & Co. brand.
As consumers increasingly seek individuality and meaning in the products they buy, Tiffany’s Everyday Objects line—once polarizing—is now seen as a bold case study in brand evolution and psychological value creation.
The $1,500 gold paperclip holds together a compelling narrative about how luxury is being redefined in the 21st century.
GlamBuzz
All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes
From archival diamonds to playful brooches, Hollywood’s biggest night sparkled with fearless jewellery statements
The 2026 Golden Globes didn’t just celebrate cinematic brilliance—it redefined red-carpet glamour. Set against a newly designed red carpet at the Beverly Hills Hotel, the evening shimmered beneath four magnificent Swarovski crystal chandeliers, casting a radiant glow on Hollywood’s finest. But the true spectacle lay in the extraordinary jewellery moments that unfolded as stars stepped into the spotlight.
Teyana Taylor delivered one of the night’s most talked-about looks, pairing her Best Supporting Actress win for One Battle After Another with striking 1940s Tiffany & Co. earrings. The archival diamonds perfectly offset the playful audacity of her custom Schiaparelli gown, proving once again that classic jewels and modern fashion can collide spectacularly.
Zoë Kravitz championed the romantic return of the hair pin, wearing a bespoke creation by Jessica McCormack that felt both intimate and effortlessly chic. Meanwhile, Charli xcx leaned fully into Old Hollywood glamour, completing her custom Saint Laurent ensemble with cascading De Beers diamond strands that echoed timeless screen sirens.
Men’s jewellery continued its powerful rise on the Golden Globes carpet. Colman Domingo stood out with an elegant suite of Boucheron diamonds, styled as ivy-like tendrils flowing over his custom black Valentino tuxedo—an artful blend of couture and craftsmanship. Paul Mescal reaffirmed his love for refined accessories with a Cartier tie pin, while Connor Storrie brought playful elegance with Tiffany & Co.’s iconic Bird on a Rock brooch.
One of the most imaginative jewellery moments belonged to Wicked director Jon M. Chu, who wore two beaded figurative brooches depicting his co-stars and fellow nominees Ariana Grande and Cynthia Erivo. Designed by Italy-based embroidery artist Nerd Bead—discovered by Chu on Instagram—the pieces added personality, storytelling and warmth to the red carpet.
Elsewhere, Emily Blunt sparkled in Tiffany & Co., Priyanka Chopra Jonas turned heads in Bulgari, Hailee Steinfeld chose the architectural elegance of Repossi, Claire Danes glowed in Pomellato, Natasha Lyonne dazzled in Chopard, Jennifer Lawrence opted for Swarovski, and Timothée Chalamet continued his refined jewellery streak with Cartier.
At the 2026 Golden Globes, jewellery wasn’t merely an accessory—it was a statement of individuality, creativity and evolving red-carpet expression. From archival diamonds to bold brooches, the night served as a brilliant reminder that fine jewellery remains one of Hollywood’s most powerful storytelling tools
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All That Glitters: The Jewellery Moments Everyone Talked About at the 2026 Golden Globes
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.