loader image
Connect with us

BrandBuzz

This Raksha Bandhan, GIVA and Anushka Sharma Celebrate Love That Wags Its Tail

Redefining Rakhi Bonds with a Digital Film That Celebrates Love in All Its Forms

Published

on

1,726 views

This Raksha Bandhan, GIVA unveils its latest digital video for their “Ties of Love” campaign, featuring brand ambassador Anushka Sharma in a touching celebration of the bonds that transcend tradition. In a heartwarming and playful twist, the digital film shows Anushka tying a rakhi not on a traditional sibling, but on her beloved dog, a golden surprise with floppy ears. It’s a gentle reminder that love and protection aren’t defined by blood, but by the bonds we feel in our hearts.

Rooted in the spirit of Rakhi, where the core sentiment is love, protection, and gratitude, “Ties of Love” expands the lens beyond siblings to embrace any relationship that carries the essence of unconditional care. Through “Ties of Love,” GIVA places jewellery at the centre of this celebration not just as adornment, but as a powerful, lasting token of love.

Bringing digital film to life, Resha Jain, Chief Brand Officer, GIVA said – “Jewellery has always marked life’s most meaningful moments, with this campaign, we’re encouraging people to see Rakhi gifting not as a ritual bound by tradition, but as a chance to celebrate anyone siblings, friends, or even pets, who make us feel protected and loved.

We’re seeing a clear shift in gifting trends: a box of sweets is savoured and forgotten, a card gets tucked away, but a piece of jewellery becomes part of your everyday, part of who you are. That’s the power of a meaningful gift.”

Conceptualised in-house by the GIVA team, the film blends simplicity with emotional resonance. Anushka Sharma’s natural warmth and her real love for animals add an authentic layer to the narrative, making the message even more impactful.

This year, elevate tradition with GIVA’s silver rakhis that go beyond the day. From spiritual motifs to personalised charms and LGD studs, each piece is designed to be worn, cherished, and remembered making jewellery the modern language of Raksha Bandhan.

The “Ties of Love” campaign film is now live across GIVA’s digital platforms, supported by curated Rakhi gifting guides, influencer content, and engaging storytelling that reflects the brand’s core belief: that every bond deserves to be celebrated beautifully.

Continue Reading
Advertisement
Click to comment
Subscribe
Notify of
guest
0 Comments
Oldest
Newest Most Voted
Inline Feedbacks
View all comments

BrandBuzz

Celebrate Ganpati with Nishani Studio’s KiraKira Collection

Published

on

1,919 views

 This Ganpati season, elevate your festive style with Nishani Studio, India’s first truly customizable jewellery brand. For Ganpati, the brand’s KiraKira Collection offers a perfect blend of sophistication and sparkle, making it the ideal festive companion.

 Featuring predominantly green-hued designs, a color that beautifully complements traditional Indian attire the collection includes intricately designed danglers, bold hoops, and timeless necklaces, bracelets, and rings. Each piece is crafted to pair effortlessly with a silk saree, a festive kurta set, or vibrant Indo-fusion attire.

Suhani Garg, Co-founder of Nishani Studio, shares: “Festivals like Ganpati are about family, tradition, and togetherness but also about expressing yourself with joy and confidence. With Nishani’s KiraKira collection, we wanted to create jewellery that celebrates both modern versatility and timeless Indian elegance. It’s designed to let every woman shine her own way while keeping the festive spirit alive.”

Continue Reading

BrandBuzz

THIS ONAM, CELEBRATE ABUNDANCE WITH THE TIMELESS BEAUTY OF PLATINUM

Published

on

1,928 views

 Onam is a season defined by abundance — of joy, togetherness, and new beginnings. This Onam, platinum is more than a festive purchase. It is a celebration of abundance itself.

At a moment when consumers are seeking jewellery that feels both contemporary and lasting, platinum answers with designs that are versatile, distinctive, and deeply meaningful.

From the bold, resilient creations of Men of Platinum to the graceful expressions of Platinum Evara, and the enduring markers of commitment in Platinum Love Bands, every piece tells a story of individuality that is deeply personal and rich with emotional depth.

Continue Reading

BrandBuzz

Tryst Collection: Where Bold Geometry Meets Timeless Elegance The Zen Diamond

Published

on

1,916 views

Tryst Collection is a celebration of modern design, luxurious craftsmanship, and versatile style. True to its name, Tryst symbolizes convergence — of geometric lines and artistic expression, but also of emotions, generations, and celebrations. Designed to be both contemporary and festive, the pieces resonate across occasions and age groups, offering jewellery that is as meaningful as it is striking. Whether dazzling at a wedding, accentuating a festive gathering, or making a statement at a soirée, the Tryst Collection embodies a refined yet versatile elegance that speaks to the modern jewellery connoisseur.

The Tryst Collection Earrings redefine geometric elegance with a bold, ladder-inspired design. Crafted in warm rose gold, each step showcases a smooth inner surface contrasted by an outer edge adorned with brilliant-cut diamonds, creating a sophisticated play of light and texture. Accentuating the design, two sapphires in varying sizes are set into each earring, offering a captivating pop of deep blue against the gold-and-diamond setting. Versatile and timeless, these statement earrings transition seamlessly from intricate bridal attire to contemporary evening looks, perfectly capturing the modern, graceful, and refined spirit of the Tryst Collection.

The Tryst Emerald Necklace reimagines the collection’s ladder motif with a sunbeam-and-flower-inspired silhouette, radiating both structure and softness. Crafted in warm rose gold, the design alternates between polished segments and diamond-encrusted sections, creating a harmonious play of light and texture. Seven square-cut emeralds bloom along the piece like petals in full splendour, their vivid green hues offering a striking contrast to the gold and diamonds. Distinctive and radiant, this necklace captures the vibrant sophistication at the heart of the Tryst collection.

The Tryst Emerald Earrings reinterpret the signature ladder motif in a radiant sunbeam-inspired silhouette, blending geometry with fluid elegance. Crafted in warm rose gold, the design features alternating segments of polished metal and diamond-encrusted rungs, creating a dynamic interplay of shimmer and shine. At the heart of each earring, two square-cut emeralds in vivid green take centre stage, their rich colour offering a striking contrast to the gold and diamonds. These earrings are a bold yet refined reflection of convergence, where generations meet through shared style, where tradition flows seamlessly into modernity, and where festive joy aligns with contemporary flair. Vibrant and versatile, they embody the many emotions and moments jewellery is meant to celebrate.

The Tryst Collection Necklace is a striking expression of modern luxury, featuring a ladder-inspired design that subtly widens towards the centre for a bold focal point. Its outer edges are sculpted in lustrous rose gold, while the inner surfaces shimmer with a fine pavé of brilliant-cut diamonds, offering an elegant contrast of textures. Seven vivid sapphires are thoughtfully placed along the length, their rich blue hues lending depth and drama to the piece. Created as more than just a statement, this necklace represents the coming together of style and sentiment, festivity and elegance. Just as its geometric lines converge, so too does it bring together multiple emotions, making it a piece equally meaningful for weddings, festivals, and modern soirées.

Continue Reading
Advertisement

Trending

CONTACT US

We would like to hear from you...

GET WHATSAPP NEWS ALERTS

error:
0
Would love your thoughts, please comment.x
()
x