BrandBuzz
This International Men’s Day GIVA Introduces Four Iconic Silver Collections for Men
To celebrate International Men’s Day, fine jewellery brand GIVA unveils its ‘Men in Silver’ campaign edit; a tribute to modern masculinity in all its forms. Moving beyond traditional notions of men’s accessories, GIVA introduces four distinctive silver collections, each inspired by a different facet of the contemporary man.
Crafted in 925 pure silver with lifetime plating, these pieces combine craftsmanship, character, and creativity, redefining men’s jewellery as an expression of individuality and timeless style.
The IYKYK Edit – Inspired by the Gen Z Spirit of Effortless Cool :Inspired by streetwear culture and the art of quiet confidence, the IYKYK Edit captures the essence of modern minimalism. The designs, sleek chains, structured rings, and clean silhouettes; reflect a style that’s intentional, not loud.
The Astra Collection – For the Men Who Lead with Spirit and Strength: Drawing inspiration from divine weapons and cosmic symbolism, the Astra Collection embodies inner power and spiritual resilience.
Each design from symbolic pendants to statement cuffs, channels energy, purpose, and protection.
The Edge Collection – For the Men Who Own the Night: The Edge Collection celebrates bold individuality with striking, statement silver. Designed for after-dark energy, these pieces are made to turn heads – perfect for nights when his style deserves the spotlight.
The Classic Collection – For the Men Who Keep It Effortless: Polished, minimal, and versatile — the Classic Collection is designed for the man who values understated elegance.
Everyday rings, subtle bracelets, and refined chains that go with everything, yet stand out on their own.
India’s pioneering luxury jewellery designer collaborates with Nawaz Modi Singhania to launch a limited-edition wearable art piece—marking her first creation designed for a broader collector community.
Poonam Soni, one of India’s most celebrated jewellery visionaries, has introduced her latest innovation—the Brace-Watch, a bracelet crafted like a timepiece and adorned with miniature art by Nawaz Modi Singhania. The launch revives their artistic partnership that began in 2011 with the iconic S2 cuffs.
The Brace-Watch features hand-painted discs of tigers, jaguars, and big cats, encased within a monochromatic, jewel-laden bracelet framed by tightly stacked baguette-cut stones in striking red, green, or cobalt blue.
For the first time in her 36-year career, Poonam Soni steps beyond one-of-a-kind heirloom creations to present a collectible accessible to a wider audience of art and design enthusiasts—a milestone for the House of Poonam Soni. Each piece takes nearly eight months to craft, merging Nawaz’s intricate miniature work with Soni’s sculptural design language.
Her illustrious legacy includes collaborations with masters such as Laxman Shreshtha, a showcase at Harrods, international acclaim, and over 150 awards—earning her the moniker “India’s Coco Chanel.” With daughter Kriti Soni joining the maison, the brand is set to carry forward its philosophy of artistic preservation and modern Indian luxury.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.