National News
GJEPC Applauds Export Promotion Mission as Catalyst for USD 100 Billion Gem & Jewellery Export Vision. Thanks Government for recognising Gems & Jewellery as a Priority Sector
- With over 85% of the industry comprising MSMEs, this visionary step will fast-track the sector’s journey towards achieving USD 100 billion in exports by 2047, empowering small exporters and transforming India’s gem and jewellery industry into a globally competitive, future-ready powerhouse.
- The Credit Guarantee Scheme for Exporters (CGSE), offering Rs.20,000 crore of collateral-free credit with 100% guarantee through the National Credit Guarantee Trustee Company Limited, along with Interest subvention will play a pivotal role in providing cheap capital to this capital-intensive sector. This will also empower MSMEs with easier access to finance.
- Grant to participate in international fairs will help the sector diversify in new markets and also help small exporters to get access in established markets.
The Gem & Jewellery Export Promotion Council (GJEPC) has welcomed the Union Cabinet’s approval of the Export Promotion Mission (EPM) — a landmark initiative aimed at strengthening India’s export ecosystem with a total outlay of Rs.25,060 crore for FY 2025–26 to FY 2030–31.
The Council extended its gratitude to the Hon’ble Prime Minister Shri Narendra Modi, the Union Cabinet, Hon’ble Finance Minister Smt. Nirmala Sitharaman, and Hon’ble Minister of Commerce & Industry Shri Piyush Goyal for recognising the gem and jewellery sector among the priority industries under the Mission.

“This bold and visionary initiative comes at a pivotal time, as the Gems & Jewellery industry navigates global headwinds and challenging market dynamics. It will greatly enhance the ease of doing business and strengthen India’s Gem & Jewellery export competitiveness,” said Kirit Bhansali, Chairman, GJEPC.
“The inclusion of key measures such as the Credit Guarantee Scheme for Exporters (CGSE) — offering Rs.20,000 crore of collateral-free credit with 100% guarantee through the National Credit Guarantee Trustee Company Limited — along with interest subvention, will play a pivotal role in providing affordable capital to this capital-intensive sector. These initiatives will empower MSMEs with easier access to finance and liquidity support.
Additionally, the grant for participation in international trade fairs will help the sector diversify into new and emerging markets while enabling small exporters to strengthen their presence in established destinations.
Most importantly, the Export Promotion Mission will accelerate our vision of achieving USD 100 billion in gem and jewellery exports by 2047, contributing meaningfully to the Government’s larger vision of Viksit Bharat @2047. The GJEPC looks forward to working closely with the Government to translate this support into higher exports, greater value addition, and enhanced employment opportunities for our sector,” said Kirit Bhansali, Chairman, GJEPC.
The GJEPC noted that the Mission’s integrated approach — combining financial and non-financial interventions through the Niryat Protsahan and Niryat Disha sub-schemes — reflects the Government’s commitment to building a more resilient, technology-driven, and inclusive export framework.

The gem and jewellery industry stands to benefit immensely from the Export Promotion Mission’s (EPM) targeted interventions. By enabling compliance and certification support, and facilitating branding, marketing, and global linkages, the Mission will significantly strengthen the competitiveness of small and medium enterprises that form the backbone of the sector. These measures will empower MSMEs to expand their global footprint, enhance value addition, and contribute more meaningfully to India’s export growth story.
The gem and jewellery sector, one of India’s most labour-intensive industries, employs over 4.3 million people and contributes around 6.8% to the country’s total merchandise exports. Enhanced access to affordable finance, branding assistance, and export logistics support under the EPM will help Indian jewellers strengthen their global footprint, especially in new and emerging markets.
National News
Nemichand Bamalwa Creates Nav Avatar Necklace For Maa Durga At Indian Museum’s Durga Puja
The necklace designed for Goddess Durga incorporates the symbolism of Navratri’s nine days and the goddess’s nine forms into a single piece. The jeweller has also created traditional jewellery for Lakshmi, Saraswati, Ganesha and Kartik.
Marking a historic milestone, the Indian Museum, Kolkata—Asia’s oldest and largest museum—is hosting Durga Puja on its premises for the first time ever. Presented under the aegis of the Ministry of Culture, Government of India, in association with SHE Kantha, the special showcase titled “Devi Durga: Śakti, Mātri, Karuṇā” was unveiled in the museum’s Central Courtyard.
Nemichand Bamalwa & Sons has created gold jewellery for the idols of Goddess Durga and her children at the Indian Museum in Kolkata, which is hosting its first Durga Puja celebration.
The jewellery will be displayed as part of the museum’s programme, ‘Devi Durga: Shakti, Matri, Karuna’, which brings together historical representations of the Divine Feminine and contemporary interpretations of Bengal’s traditional crafts. The exhibition, ‘Devi Durga – From Matri to Mahashakti’, explores the evolution of the goddess’s representations and adornments.
The necklace designed for Goddess Durga incorporates the symbolism of Navratri’s nine days and the goddess’s nine forms into a single piece. The jeweller has also created traditional jewellery for Lakshmi, Saraswati, Ganesha and Kartik.
In keeping with Bengal’s revered Sabeki tradition, the Kumartuli-crafted idols are presented in their raw, natural clay finish, adhering to this year’s Swadeshi and Sanatani ethos. Completing the divine shringar, celebrated heritage jeweller Nemichand Bamalwa & Sons has adorned the deities with custom-crafted, real gold temple jewellery accented with fine Polki and diamonds.
Central to the adornment is the Nav Avatar necklace created for Maa Durga. Designed to unite the nationwide spirit of Navratri with Bengal’s homecoming celebration, the singular masterpiece encapsulates all nine avatars of the Goddess. The accompanying deities feature tailored iconographic details: Maa Mahalakshmi is presented in her Gajalakshmi form with integrated silk elements, while Maa Saraswati’s ornamentation reflects her wisdom through the sacred Hamsa motif.
Engineered over a month by master karigars and technical designers, each bespoke piece features an openwork silhouette intentionally structured to complement the hand-embroidered drapes created by women artisans of the NGO SHE Kantha, ensuring the delicate threadwork remains visible beneath the gold.
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