National News
GJEPC Applauds Export Promotion Mission as Catalyst for USD 100 Billion Gem & Jewellery Export Vision. Thanks Government for recognising Gems & Jewellery as a Priority Sector
- With over 85% of the industry comprising MSMEs, this visionary step will fast-track the sector’s journey towards achieving USD 100 billion in exports by 2047, empowering small exporters and transforming India’s gem and jewellery industry into a globally competitive, future-ready powerhouse.
- The Credit Guarantee Scheme for Exporters (CGSE), offering Rs.20,000 crore of collateral-free credit with 100% guarantee through the National Credit Guarantee Trustee Company Limited, along with Interest subvention will play a pivotal role in providing cheap capital to this capital-intensive sector. This will also empower MSMEs with easier access to finance.
- Grant to participate in international fairs will help the sector diversify in new markets and also help small exporters to get access in established markets.
The Gem & Jewellery Export Promotion Council (GJEPC) has welcomed the Union Cabinet’s approval of the Export Promotion Mission (EPM) — a landmark initiative aimed at strengthening India’s export ecosystem with a total outlay of Rs.25,060 crore for FY 2025–26 to FY 2030–31.
The Council extended its gratitude to the Hon’ble Prime Minister Shri Narendra Modi, the Union Cabinet, Hon’ble Finance Minister Smt. Nirmala Sitharaman, and Hon’ble Minister of Commerce & Industry Shri Piyush Goyal for recognising the gem and jewellery sector among the priority industries under the Mission.

“This bold and visionary initiative comes at a pivotal time, as the Gems & Jewellery industry navigates global headwinds and challenging market dynamics. It will greatly enhance the ease of doing business and strengthen India’s Gem & Jewellery export competitiveness,” said Kirit Bhansali, Chairman, GJEPC.
“The inclusion of key measures such as the Credit Guarantee Scheme for Exporters (CGSE) — offering Rs.20,000 crore of collateral-free credit with 100% guarantee through the National Credit Guarantee Trustee Company Limited — along with interest subvention, will play a pivotal role in providing affordable capital to this capital-intensive sector. These initiatives will empower MSMEs with easier access to finance and liquidity support.
Additionally, the grant for participation in international trade fairs will help the sector diversify into new and emerging markets while enabling small exporters to strengthen their presence in established destinations.
Most importantly, the Export Promotion Mission will accelerate our vision of achieving USD 100 billion in gem and jewellery exports by 2047, contributing meaningfully to the Government’s larger vision of Viksit Bharat @2047. The GJEPC looks forward to working closely with the Government to translate this support into higher exports, greater value addition, and enhanced employment opportunities for our sector,” said Kirit Bhansali, Chairman, GJEPC.
The GJEPC noted that the Mission’s integrated approach — combining financial and non-financial interventions through the Niryat Protsahan and Niryat Disha sub-schemes — reflects the Government’s commitment to building a more resilient, technology-driven, and inclusive export framework.

The gem and jewellery industry stands to benefit immensely from the Export Promotion Mission’s (EPM) targeted interventions. By enabling compliance and certification support, and facilitating branding, marketing, and global linkages, the Mission will significantly strengthen the competitiveness of small and medium enterprises that form the backbone of the sector. These measures will empower MSMEs to expand their global footprint, enhance value addition, and contribute more meaningfully to India’s export growth story.
The gem and jewellery sector, one of India’s most labour-intensive industries, employs over 4.3 million people and contributes around 6.8% to the country’s total merchandise exports. Enhanced access to affordable finance, branding assistance, and export logistics support under the EPM will help Indian jewellers strengthen their global footprint, especially in new and emerging markets.
National News
Zithara.AI Partners With Palmonas To Strengthen AI Led Revenue Growth and Customer Engagement In Jewellery Retail
Collaboration To Enable Personalised Customer Engagement, Improve Retention, and Support Scalable Revenue Growth Through AI Native CRM
Zithara.AI, an AI-native customer engagement platform for offline retailers, announced a strategic partnership with Palmonas to enhance customer engagement through data-driven solutions across the brand’s retail operations.
As part of the partnership, Palmonas will implement Zithara.AI’s AI-native CRM platform to unify customer data across multiple touchpoints, enabling a single, consolidated view of customer interactions. The platform will support intelligent customer segmentation, automated engagement workflows, and personalised communication designed to improve customer retention and increase repeat purchases. The deployment is aimed at creating a more structured and consistent approach to customer engagement as the brand continues to scale.
The integration will allow Palmonas to capture and analyse customer data across online and offline touchpoints, enabling targeted campaigns, timely follow-ups, and more relevant communication across the customer lifecycle. By helping bridge the gap between digital customer enquiries and physical store visits, the platform will support improved customer conversions, strengthen retention, and enable more effective customer journeys that contribute to revenue growth.
Speaking about the partnership, Hitesh Magoo, CMO, Demifine Fashion Pvt. Ltd., said,

“At Palmonas, our focus has always been on creating meaningful customer experiences while expanding our retail presence. As more customers discover brands through digital channels, one of the biggest opportunities for offline retailers is converting that interest into store walk-ins and lasting customer relationships. We were looking for a platform that could intelligently manage customer engagement across multiple stores while helping us improve walk-in conversions and long-term customer retention. Zithara.AI’s AI-native platform aligns with these objectives by enabling more personalised customer interactions that support stronger conversions, increased store walk-ins, and sustainable revenue growth. We look forward to leveraging its capabilities to build deeper customer relationships as we continue to scale our retail footprint.”
Varun Kashyap, Co-Founder, Zithara.AI, said,
“We are pleased to partner with Palmonas as they continue to expand their retail presence. Our platform is built to help brands organise and leverage their customer data to drive structured, consistent, and personalised engagement. This partnership reflects the growing focus among offline retailers on using technology to strengthen customer relationships and improve retention.”

Sridevi Reddy, Co-Founder, Zithara.AI, added,

“Our focus is on enabling offline retailers to become more data-driven and customer-centric. Through this partnership, we aim to help Palmonas build stronger customer connections and deliver more personalised experiences at scale.”
The partnership marks a continued focus by Zithara.AI and Palmonas on leveraging AI-native capabilities to strengthen customer engagement and support revenue growth in offline retail environments. By integrating Zithara.AI’s platform, Palmonas aims to build a more connected, efficient and scalable customer engagement framework aligned with its growth plans.
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