BrandBuzz
GIVA Turns Mother’s Day Gifting On Its Head With A Quirky Campaign That Declares; There’s Only One Gift That Truly Wins
GIVA, India’s leading fine jewellery brand, has launched a playful and sharply relatable Mother’s Day campaign that takes a humorous dig at the world of “almost-brands” to spotlight one clear truth: when it comes to gifting, nothing quite matches GIVA silver.
Built on a simple yet striking insight, every mother receives plenty of gifts, but only a few truly stand out. The campaign film brings this to life through a clever narrative. While most mothers unwrap presents from lookalike, tongue-in-cheek brands like Abibas, Niku, Gukki, and Channel, one mother receives a GIVA gift, and the difference is instantly unmistakable.
The contrast is both humorous and telling. Where the others evoke polite smiles, the GIVA gift sparks genuine joy, reinforcing the idea that thoughtful, high-quality gifting always stands apart.
At the core of the campaign is GIVA’s proposition of silver jewellery that is not only contemporary and stylish but also enduring — a gift that lasts, much like a mother’s love. By blending with emotional relevance, the brand positions itself as the ultimate choice for meaningful gifting this Mother’s Day.
Campaign Thought: Every gift gets a reaction. The right gift gets remembered. That gift is GIVA.
Resha Jain, Chief Brand Officer, GIVA, said:
“Mother’s Day has increasingly become about routine gifting, things that are convenient but not necessarily meaningful. With this campaign, we wanted to bring back the joy of giving something that truly stands out. By using humour and cultural cues like ‘Abibas’ and ‘Gukki’, we’re highlighting a very real behaviour, we often settle for ‘close enough’. GIVA represents the opposite. It’s a gift that feels special, lasts long, and creates a genuine emotional moment. That’s what we wanted to celebrate.”
The campaign also reflects GIVA’s larger brand philosophy: making fine jewellery accessible, relevant, and deeply personal for modern consumers. By tapping into everyday observations and turning them into engaging storytelling, GIVA continues to build strong cultural resonance, especially during key gifting moments.
BrandBuzz
Rohit Gandhi + Rahul Khanna Expands Into Accessories With The Launch Of Lapel Jewels
Luxury Menswear Label Rohit Gandhi + Rahul Khanna Debuts Sculptural Brooches Inspired By Nature and The Cosmos, Marking Its Entry Into The Accessories Segment.
Rohit Gandhi + Rahul Khanna expands its design universe with the launch of Lapel Jewels, a collection of sculptural brooches that marks the brand’s entry into the accessories category. Conceived as an extension of the label’s distinctive menswear language, the collection introduces a new dimension to the Rohit Gandhi + Rahul Khanna wardrobe while remaining rooted in the sharp tailoring, refinement, and attention to detail that have long defined the brand.
The inaugural collection features four distinct brooch styles inspired by organic and cosmic forms. Drawing from underwater corals, fluid natural structures, and celestial brilliance, each piece explores asymmetry, movement, and texture through a contemporary lens. The result is a series of sculptural accessories that balance strength with artistry, reflecting the signature design codes synonymous with Rohit Gandhi + Rahul Khanna.
Crafted in a gunmetal finish and embellished with black gemstones, the pieces are designed to add depth, contrast, and individuality to a look. Whether styled on a tailored jacket, bandhgala, sherwani, or contemporary separates, the brooches offer a considered finishing detail that elevates occasion dressing while allowing for personal expression.
As menswear continues to embrace styling and accessorisation as an integral part of self-expression, Lapel Jewels responds to this shift with pieces that are subtle yet impactful. Designed to complement the modern wardrobe, the collection reflects a growing appreciation for details that are both expressive and enduring.
Speaking about the launch, Rohit Gandhi and Rahul Khanna shared:
“Each piece is designed as an intentional punctuation to a look. Lapel Jewels embody accents of power, subtle details that bring individuality and character to modern dressing.”
More than a standalone launch, Lapel Jewels signals the beginning of an ongoing accessories category for the brand. As the brand continues to expand beyond clothing, further accessory offerings are set to follow, extending the label’s design language into new categories while remaining anchored in craftsmanship, modern luxury, and contemporary elegance.
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