JB Insights
The State of Fashion:Luxury 2025
McKinsey & Company and BoF Insights report
Global fashion faces challenging landscape
The ninth annual State of Fashion report by McKinsey & Company and BoF Insights highlights the challenging landscape the global fashion industry faces in 2025. With economic uncertainty, changing consumer behaviors, and evolving market dynamics, the year is expected to be a critical juncture for many brands.
Overview
Economic Challenges: 80% of executives foresee no improvement in the industry, and only 18% rank sustainability as a top concern, down from 29% in 2024. Consumer confidence and spending remain major issues.
Key Drivers: Price sensitivity, the rise of dupes, climate change acceleration, and reshuffled global trade create a difficult environment.
Geographic Shifts: Growth engines in Asia, particularly India, Japan, and Korea, are becoming pivotal as China faces economic challenges.
Themes Driving the Agenda
Trade Reconfigured: Brands are diversifying sourcing to align with evolving trade policies and sustainability targets. Nearshoring and political alignment are critical considerations.
Asia’s Growth Engines: While China slows, India, Japan, and Korea are emerging as vital markets for growth.
Discovery Reinvented: AI-driven curation in e-commerce promises to help overwhelmed shoppers navigate abundant choices.
Silver Spenders: The growing over-50 demographic offers new opportunities for incremental growth, emphasizing the need for inter-generational appeal.
Value Shift: Resale, off-price, and dupe markets are flourishing as consumers seek better value amid persistent economic pressures.
The Human Side of Sales: Enhancing in-store experiences by empowering well-trained sales staff can drive demand for physical retail.
Marketplaces Disrupted: Online non-luxury marketplaces face existential challenges, struggling with declining demand and rising customer acquisition costs.
Sportswear Showdown: Challenger brands are rapidly gaining market share, driving competition in the dynamic sportswear segment.
Inventory Excellence: Advances in inventory management and agile supply chains are key to addressing margin pressures and meeting sustainability goals.
The Sustainability Collective: Collective action is essential to meet decarbonization goals despite consumer reluctance to pay premiums for sustainable products.
Looking Ahead
The industry’s outlook remains sluggish, with revenue growth stabilizing in low single digits. Luxury’s dominance in profit creation is challenged by non-luxury segments for the first time since 2010. Brands that act nimbly to address geographic shifts, demographic changes, and technological innovations will find opportunities amid the turbulence.
Growth in the jewellery sector will be fueled by rising demand from ultra-high spenders and continuous investment from luxury houses in technology and expertise.
The new playbook for 2025 emphasizes adaptability, localization, and sustainability, while redefining value and consumer engagement. The fashion sector must innovate, embrace technology, and prioritize long-term resilience to navigate this period of reckoning successfully.
JB Insights
India–UK FTA: Opening A New Chapter For Indian Jewellery
By Darshan Chauhan, Wholetime Director- Â Sky Gold and Diamonds Ltd..
Trade agreements are often discussed in terms of tariffs, trade volumes and market access. But their real significance lies in what they enable businesses to do next. The India–UK Comprehensive Economic and Trade Agreement (CETA), which came into force on 15 July 2026, has the potential to create a stronger platform for Indian businesses to compete, collaborate and grow in one of the world’s most important markets.

The agreement provides duty-free access to almost 99% of India’s exports to the UK, covering nearly the entire value of India’s trade with the country. For sectors such as gems and jewellery, this is particularly significant. India’s gems and jewellery exports to the UK currently stand at around US$1.03 billion, while the UK imports approximately US$4 billion worth of jewellery annually. This gap represents a substantial opportunity for Indian manufacturers and exporters to expand their presence and build stronger relationships in the market.
A meaningful opportunity for Indian jewellery

India has long been recognised globally for its jewellery craftsmanship. However, the country’s competitive strength today extends well beyond traditional artistry. Over the years, India has developed a sophisticated manufacturing ecosystem that combines skilled craftsmanship with CAD, CNC technology, advanced production processes, organised quality systems, design capabilities and professional merchandising.
The FTA can give this ecosystem greater global reach
Lower trade barriers can improve the competitiveness of Indian jewellery in the UK and create new opportunities across the value chain, from manufacturers and exporters to designers and artisans. Government estimates indicate that tariff relaxations could potentially double India’s gems and jewellery exports to the UK over the next two to three years.
However, market access alone will not determine who succeeds.
From supplier to strategic partner
The global jewellery business is moving beyond traditional supplier relationships towards strategic partnerships built around consumer insight, design, innovation and speed-to-market. India’s manufacturing strength offers a significant opportunity to move up the value chain—from production to design, product development, merchandising and market intelligence. Quality, flexibility, faster development, consistent replenishment and knowledge of international markets can position Indian manufacturers as indispensable growth partners.
The FTA provides market access; the next opportunity is for Indian jewellery companies to deliver greater value.
Trust remains the foundation
Jewellery is built on trust, with quality, purity, craftsmanship and reliability forming the foundation of every transaction. As Indian companies expand into international markets, sustaining these standards will be essential. Global growth must go beyond tariff benefits, supported by transparent processes, dependable supply chains and consistent quality. The UK opportunity lies not merely in increasing sales, but in building lasting relationships with customers and retail partners. Ultimately, trust and reliability will be key to establishing Indian jewellery as a respected global offering.
Positive sentiment after IIJS Bharat Premiere 2026
The timing of the FTA has also been encouraging from an industry perspective. The sentiment following IIJS Premiere reflected growing confidence across the jewellery trade, with conversations increasingly focused on international opportunities, new collections, product innovation and long-term business relationships.
For many businesses, international markets are no longer being viewed simply as additional export destinations. They are becoming an integral part of long-term growth strategies.
That optimism matters. A trade agreement can create favourable economic conditions, but it is the willingness of businesses to invest, innovate and pursue new opportunities that ultimately converts policy into growth.
The first day of the agreement itself provided an encouraging signal, with more than 50 export consignments worth over US$140 million reportedly flagged off under the preferential tariff regime, including gems and jewellery shipments.
Looking beyond tariffs
The India–UK FTA represents more than a tariff reduction; it offers Indian jewellery an opportunity to strengthen its position in global supply chains and expand its international footprint. With skilled craftsmanship, manufacturing expertise, design capabilities and an increasingly organized ecosystem, India is well placed to leverage this opportunity. Manufacturers must focus on innovation, technology, talent and quality, while exporters need to understand evolving consumer preferences, strengthen distribution and build long-term partnerships.
Catalyst for sustained expansion,

The agreement can help Indian jewellery gain greater recognition for its craftsmanship, design and reliability in the UK market. As global ambitions grow, the FTA could become a catalyst for sustained expansion, encouraging the industry to move beyond short-term exports and establish India as a trusted and influential global jewellery powerhouse.
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