The red carpet at Cannes shimmers under the Mediterranean sun. A flash of brilliance catches the light—not just any diamond, but a lab-grown diamond(LGD)  stunner gracing Penélope Cruz’s décolletage. Cut to Mumbai, where Shraddha Kapoor steps out in a cascade of ethically-crafted stones, and Shilpa Shetty’s partners with Limelight Lab Grown Diamonds . The sparkle of LGD is getting brighter with cinestars and celebs coming on board as brand ambassadors, and as investors.Big stars aren’t just endorsing—they’re signing on as co-founders, investors, and ambassadors. One thing’s clear: celebs are betting big on sparkle.

In the glittering constellation of contemporary luxury, a seismic shift is happening. The world’s most influential celebrities—from Taylor Swift’s Eras Tour sparkle to Shilpa Shetty’s “Let’s Get Real” campaign—are representing LGD brands.

The Conscience Crusaders

Emma Watson, that paragon of thoughtful activism, made headlines when she graced the Vanity Fair Oscars after-party draped in VRAI & Oro lab-grown brilliance. Her choice wasn’t accidental—it was a statement.

Leonardo DiCaprio, long-time environmental champion and early investor in Diamond Foundry, has been spotted personally selecting Vrai pieces. When a man who’s made saving the planet his mission chooses lab-grown, you know the tide has turned.

Rihanna’s love of lab-grown diamonds also contributes to a favorable change in consumer attitudes around these substitutes. She embraced her look with 16 carats of lab-grown diamond including LGD  bracelets and solitaire rings, making a statement on her 30th birthday spark.

But perhaps no one embodies this ethical evolution quite like Taylor Swift. The global superstar has turned Vrai lab-grown diamonds into her signature, wearing them consistently from VMAs red carpets to Super Bowl sidelines. 

Lady Gaga’s chandelier-style lab-grown diamond earrings by Anabela Chan at recent events prove that dramatic glamour and ethical sourcing aren’t mutually exclusive.

Bollywood Bling

Enter the dazzling world of Bollywood, where stars like Shraddha Kapoor are redefining what it means to shine. As co-founder and partner of Palmonas, Kapoor isn’t just endorsing lab-grown diamonds—she’s living them. 

The recent Shark Tank India success of Palmonas, securing ₹1.26 crore for just 1% equity, illustrates the massive potential investors see in the lab-grown diamond space. With Shraddha Kapoor as co-founder, the brand represents the perfect marriage of celebrity influence and innovative product development.

Shilpa Shetty’s partnership with Limelight Lab Grown Diamonds through their “Let’s Get Real” campaign has been nothing short of transformative. The fitness icon and entrepreneur has redefined luxury as “ethical, conscious, and glamorous”—a trifecta that resonates with today’s discerning consumers.

Bollywood actor Vivek Oberoi is not just a face of glamour—he is the co-founder and brand ambassador of Solitario, a pioneering Indian lab-grown diamond jewellery brand

Stars like Alia Bhatt and Deepika Padukone have been spotted supporting sustainable fashion, making LGDs a hot trend. Indian brides, known for their love of statement jewelry, are also opting for bigger, more intricate LGD pieces at a fraction of the price of mined diamonds.

Making a Statement

In many ways, the embrace of lab-grown diamonds by celebrities is more than a fleeting fashion trend — it’s a cultural signal. When stars step onto red carpets, music stages, or brand campaigns wearing these stones, they lend not just glamour but also legitimacy to a product once seen as niche or experimental. The choice between mined and man-made gems is no longer just about price or style — it’s about making a statement that resonates far beyond the jewellery.