BrandBuzz
The Solitaire Festival Of India 2026 Begins This August With Divine Solitaires
Divine Solitaires has announced the return of The Solitaire Festival of India (TSFI) 2026, its flagship annual consumer campaign, set to commence on 1st August 2026 across its extensive network of partner jewellers nationwide. Designed to celebrate the timeless appeal of natural diamond solitaires, the festival promises an exciting shopping experience with assured gifts, weekly lucky draws and a grand bumper prize for eligible customers.



Now in its latest edition, The Solitaire Festival of India has become one of the country’s most anticipated natural diamond solitaire retail festivals, bringing together consumers and jewellery retailers through a month-long celebration. The campaign aims to encourage consumers to mark life’s special moments with certified natural diamond solitaires, while creating greater visibility and footfalls for Divine Solitaires’ retail partners across India.
Speaking about the upcoming festival, Jignesh Mehta, Managing Director, Divine Solitaires, said:

“The Solitaire Festival of India has become an important annual celebration for both our customers and our retail partners. Every year, we see growing enthusiasm from consumers who choose this occasion to celebrate meaningful milestones with a natural diamond solitaire. At the same time, the festival creates tremendous value for our partner jewellers by driving engagement and enhancing the in-store shopping experience. We are delighted to bring back another exciting edition and look forward to making it our biggest celebration yet.”
Throughout the festival, customers purchasing Divine Solitaires jewellery from participating partner stores will receive assured gifts and become eligible to participate in weekly lucky draws, culminating in a grand bumper prize at the end of the campaign.
Adding further value for returning customers, TSFI will also introduce an exclusive loyalty advantage for its repeat buyers. Customers who have made a purchase during any previous edition of The Solitaire Festival of India will be eligible for a one-gift upgrade on their assured gift. Those who have purchased during the last 2 consecutive editions of TSFI, beginning 2023, will receive an enhanced two-gift slab upgrade advantage, rewarding their continued association with the festival.


With participation from over 200 partner jewellery stores across India, The Solitaire Festival of India continues to strengthen Divine Solitaires’ commitment to promoting trust, transparency and craftsmanship in the natural diamond solitaire category. Every Divine Solitaires solitaire is backed by the brand’s 123-parameter quality guarantee, giving customers the confidence of owning a meticulously crafted, certified natural diamond solitaire.
As consumers begin preparing for the upcoming festive and wedding season, The Solitaire Festival of India 2026 offers the perfect opportunity to invest in a solitaire that celebrates life’s most meaningful moments while enjoying exciting rewards throughout the festival.
BrandBuzz
IGM’s RamMudra : Kuberdev Ka Sona Lights Up The Festive Gold Market
RamMudra Fulfils Diwali Pujan By Invoking The Blessings Of Goddess Lakshmi As Well As Lord Kuber. Lakshmiji Hain Dhan Ki Devi Aur Kuberji Hain Dhan Ke Devta. Isliye Kuberji Ke Bina Dhanteras Aur Diwali Ka Lakshmi Pujan Adhoora Hai. Lakshmiji Samriddhi Laati Hain Aur Kuberji Usse Sambhalte Hain Aur Badhate Hain.
This festive season brings a unique way to reconnect ancient traditions of the land with modern innovations. This has been made possible by IGM (India Gold Metaverse), which has rolled out RamMudra – Kuberdev ka Sona.
Restoring a theological equilibrium of sorts with the debut of RamMudra – the ‘Divine Blessed Gold’ coins – IGM has reengineered the domestic bullion ecosystem anchored in its twin philosophies of ‘Gold is Technology’ and ‘Gold is Emotions’.
For generations, Indian households have focused their bullion purchases almost exclusively on Goddess Lakshmi. According to scriptural tradition, any Dhanteras or Diwali worship remains incomplete without invoking the blessings of Lord Kuber. While the Goddess of Wealth bestows prosperity upon a home, it is Lord Kuber—the divine treasurer—who actually safeguards and multiplies that fortune.
Enter RamMudra, the Devya Sona.
Birth of ‘Divine Blessed Gold’
The concept draws directly from the sacred lore of Tirupati. When Lord Balaji sought the hand of Goddess Padmavati, her father, King Akasha Raja, stipulated one extraordinary condition: Their nuptials had to be the grandest celebration ever witnessed in the past, present, or future (na bhuto na bhavishyati).
To finance a celestial wedding of such unprecedented scale, Lord Balaji borrowed 14 lakh RamMudra gold coins from Lord Kuber—a princely sum valued at roughly Rs 21,000 crore in today’s market. Devotees believe Lord Balaji is still repaying this cosmic debt through the temple offerings made by pilgrims right up until the end of Kaliyuga.Â
In return, Goddess Lakshmi showers grace upon contributors based purely on their bhaavna (sincerity and devotion) rather than the size of their donation. Honouring this sacred custom, IGM has pledged a share of its projected profits to the Tirupati Balaji trust in advance, effectively turning every minted piece into ‘Blessed Gold’.
‘Bharat Ka Sona, Bharat Ke Liye’
Minted in 999.9 fine purity, the limited-edition physical coins are available across seven weight denominations: 1g, 2g, 5g, 10g, 20g, 50g, and 100g. Buyers can select from five distinct obverse engravings featuring Lord Kuber, the triad of Padmavati–Balaji–Lakshmi, Goddess Lakshmi, Saraswati–Lakshmi–Ganesh, or Lord Dhanvantari.
Crucially, the entire line operates under the banner of ‘Bharat Ka Sona, Bharat Ke Liye’. Enforcing a strict zero-import mandate that supports the Prime Minister’s Atmanirbhar Bharat vision, IGM crafts every coin exclusively from 100 per cent recycled domestic bullion certified to ‘India Good Delivery’ standards.
Temple to tech: Digital gold backed by 1:1 reserves
The technological architecture behind the scenes is equally rigorous. Available alongside physical coins is RamMudra digital gold—one of the world’s few Gold-Backed Digital Tokens built on blockchain with real-time Proof of Reserves. Each digital unit is backed 1:1 by physical bullion reserves. Sequel Logistics is the custodian while Vistra Global Solutions is the administrator.
Uniquely, the custodian, administrator, and everyday buyer each have access to their own verification node on the blockchain, allowing investors to independently verify their gold holdings at any moment.
Anyone can immediately start a RamMudra digital gold portfolio with as little as ₹10 or acquire heirloom RamMudra physical gold coins via authorised partner jewellers, the IGM Mumbai office, the RamMudra mobile app, or online from www.rammudra.com. Whatever the route, RamMudra ensures savers no longer have to choose between ancient faith and ledger-grade transparency.
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