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‘Thanga Magan Joy’: Tamil Edition of Dr. Joy Alukkas’ Autobiography Launched in Chennai

Global jewellery icon Dr. Joy Alukkas launches Tamil edition of his autobiography, “Thanga Magan Joy”, at ITC Grand Chola, Chennai — a heartfelt tribute to the people, culture, and roots that shaped his extraordinary journey.

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Global business icon and Chairman of the Joyalukkas Group, Dr. Joy Alukkas, launched the Tamil edition of his autobiography Spreading Joy, titled “Thanga Magan Joy”. The book, launched at ITC Grand Chola (Chennai), is a heartfelt tribute to the people and place that have played a vital role in his journey.

‘Thanga Magan Joy’ chronicles the awe-inspiring journey of Dr. Joy Alukkas from his modest beginnings in Kerala to leading one of the world’s largest and most trusted jewellery retail empires. It is a story of vision, resilience, and relentless pursuit, now retold in Tamil to honour and connect with the people of Tamil Nadu whose unwavering support and shared values have played a pivotal role in the Joyalukkas success story. The launch marked a significant moment in bringing this inspiring narrative closer to the hearts of Tamil-speaking readers across generations.

Speaking at the launch, Dr. Joy Alukkas shared his thoughts with characteristic sincerity and purpose, “The response to Spreading Joy has been humbling and deeply meaningful. I am grateful to every well-wisher, customer, and partner who believed in our dream and walked this path with us. The faith people placed in Joyalukkas over the years built more than a business, it built a bond. With the Tamil edition, Thanga Magan Joy, I hope to give back a part of that joy and reach the hearts and homes of Tamil Nadu, a land that has always embraced us with open arms. If this story can spark hope in even one dreamer, it will have served its purpose.”

The launch event was a grand and glamorous celebration of ambition, resilience, and cultural connection. Eminent personalities from the realms of business, cinema, and literature graced the occasion, making it an evening filled with insight, inspiration, and meaningful conversations. The event not only commemorated the release of the Tamil edition but also highlighted the shared journey between brand Joyalukkas and the people of Tamil Nadu.

Thanga Magan Joy is now available at leading bookstores across the state and on major online platforms from 2nd August 2025. Readers can explore a story that will motivate them and inspire them to be ambitious and keep persevering.

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Education

The New-Age Jewellery Professional: Why Tech Education for Jewellery Industry is the Biggest Growth Driver

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The jewellery industry is no longer defined by craftsmanship alone. Today, it sits at the intersection of design, technology, sustainability, finance, branding, and global trade. As consumer expectations evolve and competition intensifies, structured education and continuous skill development are emerging as the most powerful growth catalysts for the sector.

For a dynamic industry like India’s jewellery market, education is not optional — it is strategic.

From Karigar to Knowledge Professional

For decades, the backbone of the industry has been generational craftsmanship. While this legacy remains invaluable, modern jewellery businesses now demand professionals who understand:

  • Gemology and diamond grading
  • CAD and 3D jewellery design
  • Retail management and consumer psychology
  • Digital marketing and brand storytelling
  • International trade compliance and tariffs
  • ESG and sustainability frameworks

Institutions such as the Gemological Institute of America and the Indian Institute of Gems and Jewellery have played a key role in formalising education pathways, helping transform traditional artisans and retailers into globally competitive professionals.

Trend Watch: Rise of Tech-Integrated Learning

One of the strongest education trends shaping the industry is technology integration.

  • CAD & CAM Training: Digital prototyping reduces costs and speeds up product development cycles.
  • AI in Retail Forecasting: Data-driven inventory planning is replacing intuition-based buying.
  • Blockchain Awareness: Traceability in diamonds and coloured gemstones is becoming a compliance requirement rather than a luxury.
  • Lab-Grown Diamond Expertise: As lab-grown diamonds gain market share, understanding grading, pricing dynamics, and consumer positioning has become critical.

Educational programs now increasingly blend online modules with hands-on workshops, enabling faster upskilling for working professionals.

The Bridal Economy & Consumer Education

India’s bridal jewellery segment continues to drive demand, but the modern bride is informed and research-oriented. She compares:

  • Natural vs lab-grown diamonds
  • Hallmarking standards
  • Ethical sourcing claims
  • Design originality

Retailers who invest in staff education see higher trust conversion rates. Well-trained sales professionals are no longer “salespeople” — they are consultants guiding life-defining purchases.

Financial Literacy in Jewellery

Another emerging area is financial education within the industry itself. With gold functioning as both adornment and asset, professionals must understand:

  • Gold monetisation frameworks
  • Hedging strategies
  • Commodity price cycles
  • Working capital management

Structured knowledge helps businesses move from being inventory-heavy traders to strategically managed enterprises.

Sustainability & Responsible Sourcing

Global buyers increasingly demand proof of ethical sourcing and environmental compliance. Education around responsible mining practices, supply-chain transparency, and ESG reporting is becoming central to export competitiveness.

Industry bodies such as the Gem & Jewellery Export Promotion Council regularly conduct seminars and workshops to align Indian exporters with evolving global standards.

The Future: Hybrid Skills Will Win

The next generation jewellery professional will not be defined by a single skill. The future belongs to those who combine:

  • Design sensibility
  • Technical expertise
  • Business acumen
  • Digital fluency
  • Ethical awareness

For a sector contributing significantly to India’s exports and employment, education is the bridge between heritage and high growth.

Knowledge is the new luxury. As the jewellery industry transitions into a more organised, tech-enabled, and globally integrated ecosystem, continuous learning will determine who leads and who lags. The sparkle of the future will not just come from diamonds — it will come from informed minds shaping the industry.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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