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Tanishq Unveils Flagship Store in Sharjah, Bringing Together Jewellery, Watches, and Eyewear

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Tanishq, the renowned Indian jewellery brand under the TATA Group, has celebrated a significant milestone with the soft opening of its flagship store in Sharjah, UAE. This new store is the first of its kind to feature Tanishq’s exquisite jewellery, Titan watches, and Titan Eye+ eyewear, all in one location.

Aditya Singh, Head of Jewellery International Business at Titan Company Ltd, took to LinkedIn to announce the exciting news. He expressed his enthusiasm for the venture, saying, “The global diaspora in the culturally rich emirate of Sharjah now has a new luxury destination. We are thrilled to announce the soft launch of Tanishq’s flagship store in Sharjah—just in time for the holy month of Ramadan.”

Located in Rolla Market, the city’s prime hub for fine jewellery, this new showroom stands as the largest Tanishq store in Sharjah. Singh emphasized that this is not just a retail space but a blend of heritage, style, and innovation, aimed at providing an unparalleled shopping experience to customers.

“As we embrace this season of reflection and generosity, we invite you to explore our collections, including the newly launched Power Pearls, and join us on this memorable journey,” Singh added.

Founded in 1994 as part of Titan’s jewellery division, Tanishq has experienced remarkable growth. The brand opened its first retail showroom in Chennai in 1996 and expanded internationally in 2020 with a store in Dubai. With over 410 exclusive outlets across more than 240 cities in India, Tanishq has solidified its position as a leader in the jewellery industry.

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BrandBuzz

Government Signals Move to Regulate India’s Fast-Growing Digital Gold Sector

Fintech companies push for clarity as policymakers explore oversight and industry bodies step up to set standards

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India’s digital gold market may soon move out of its grey zone, as the government begins to seriously consider a formal regulatory framework for the sector. With rapid growth over the past year and a half, fintech founders have been in active discussions with the finance ministry, urging the need for clear rules and oversight.

At a recent meeting between startup leaders and senior officials, industry representatives highlighted how quickly digital gold has scaled—and why regulation is now essential. The response from policymakers, according to those present, has been encouraging, though any concrete framework could still take time. A key question remains: who will regulate the sector—the Reserve Bank of India (RBI) or the Securities and Exchange Board of India (SEBI).

Currently, digital gold operates without a dedicated legal structure. This has raised concerns among both industry players and regulators, especially as investor participation continues to grow. Leaders in the space believe a clear framework will not only protect consumers but also lend credibility to the category.

To address this, major digital gold market players are working towards forming an industry body—the Digital Precious Metal Council of India. The goal is to introduce uniform standards, ensure fair practices, and engage more effectively with policymakers.

The scale of the sector is already significant. Industry estimates suggest that nearly Rs. 3,000 crore flows into digital gold every month, with total assets under management ranging between Rs.15,000 crore and Rs. 20,000 crore, backed by physical gold stored in secure vaults.

Regulators have also started taking note. SEBI recently cautioned investors that digital gold products fall outside its regulatory scope, meaning they do not come with the same investor protection mechanisms as other gold-linked financial instruments.

As conversations continue, the industry is focused on building trust—highlighting audit systems, physical gold backing, and transparency. While self-regulation may be the first step, most stakeholders agree that formal oversight is inevitable as the sector matures.

News Source: ET Retail

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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