BrandBuzz
Tanishq Unveils ‘Agalyam’ – A Festive Jewellery Collection Inspired by Tamil Nadu’s Sacred Lamps
Launched ahead of Aadi Perukku, the collection honours Tamil lamp traditions while celebrating the spirit of the modern Tamil woman – the ‘Pudhumai Penn’.
Tanishq, India’s most cherished jewellery brand from the House of Tata, has launched its newest festive collection – ‘Agalyam’, in celebration of the Tamil festival Aadi Perukku. Inspired by the divine symbolism of Tamil Nadu’s traditional lamps, this collection is a tribute to cultural heritage, feminine strength, and timeless elegance.
Drawing from sacred icons such as the Kamatchi Vilakku, Pavai Vilakku, Thooku Vilakku, and Thattu Vilakku, each piece in the Agalyam collection captures the spirit of light, wisdom, and new beginnings. The designs are a poetic blend of traditional South Indian artistry and contemporary sensibilities – reflecting the essence of the ‘Pudhumai Penn’, the modern Tamil woman who honours her roots while forging a bold new path.

Crafted with meticulous detail, the jewellery showcases hallmark elements of Tamil craftsmanship – including Kasu (coin) motifs, Rava textures, Nakashi carvings, and classic gemstone settings. With prices starting from Rs. 60,000, the collection offers a luxurious yet culturally resonant experience.

Speaking about the launch, Arun Narayan, Vice President – Category, Marketing & Retail, Tanishq, Titan Company Limited, shared:
“Tamil Nadu holds a special place in Tanishq’s legacy – home to our first store and manufacturing unit. With Agalyam, we celebrate the sacred light of Tamil tradition and the strength, grace, and pride of every Pudhumai Penn.”
To mark the festive season, Tanishq is also offering limited-time promotions:
- Up to 20% off on gold and diamond jewellery (T&C apply)
- Gold exchange offer: Exchange old gold bought from any jeweller
The Agalyam collection is now available at Tanishq stores across India.
More than just adornment, Agalyam is a celebration of heritage, empowerment, and new beginnings—crafted for women who carry their culture with pride and walk forward with confidence.
BrandBuzz
Prajakta Mali Inaugurates Khandelwal Jewellers (Akola) New Showroom In Jalna
The Company Has Steadily Expanded Its Footprint Across Maharashtra and Continues To Strengthen Its Position As One Of The Leading Jewellery Retailers In The Region
Strengthening its presence beyond Vidarbha and taking a significant step towards regional expansion, Khandelwal Jewellers(Akola) inaugurated its ninth showroom at Aditya Complex, Badi Sadak, Jalna, marking the brand’s first-ever entry into the Marathwada region. The grand inauguration ceremony was conducted by renowned Maharashtra actress Prajakta Mali in the distinguished presence of Avinash Gupta, Vice Chairman, GJC.
The event was attended by the promoters of the group, Nitin Khandelwal and Prabha Khandelwal, Ravi Khandelwal and Ekta Khandelwal, along with prominent jewellers, entrepreneurs, professionals, and distinguished citizens from Jalna and neighboring districts. Present were the sixth generation of the Khandelwal family, including Harshal Khandelwal, Shaurya Khandelwal, Pratik Khandelwal, Rishika Khandelwal, Pratik Rathi, and Dipika Rathi.


The launch represents another milestone in the remarkable journey of Khandelwal Jewellers, a trusted name in the jewellery industry with a legacy spanning over nine decades. Established on the foundation of transparency, purity, customer trust, and innovation, the company has steadily expanded its footprint across Maharashtra and continues to strengthen its position as one of the leading jewellery retailers in the region.
Prajakta Mali, Actress, said:

“I am truly impressed by the remarkable collection showcased at Khandelwal Jewellers. The showroom beautifully blends tradition with contemporary design, offering customers an exceptional range of jewellery. The craftsmanship, quality, and presentation rival—and in many categories surpass—what one would typically find in major jewellery markets such as Mumbai and Pune. It is wonderful to see such world-class offerings being made accessible to customers here.”
Avinash Gupta, Vice Chairman, GJC, said:
“I extend my heartfelt congratulations to the Khandelwal family on this significant milestone. Their unwavering commitment to quality, trust, and customer satisfaction has earned them a strong reputation in the market. Khandelwal Jewellers has consistently demonstrated excellence in every aspect of its business, and I am confident that this dedication will continue to drive its growth and success in the years ahead.”

The newly launched Jalna showroom offers an extensive collection of gold, diamond, platinum, silver, bridal, traditional, contemporary, and lightweight jewellery, catering to the evolving preferences of customers across Marathwada. With this strategic expansion, Khandelwal Jewellers aims to bring its hallmark values of trust, transparency, and superior craftsmanship to a wider customer base.
The inauguration witnessed an overwhelming response from customers, industry associates, and well-wishers, reaffirming the strong goodwill and brand equity that Khandelwal Jewellers has built over generations. The launch not only marks the company’s entry into Marathwada but also signifies the beginning of a new chapter in its growth journey as it continues to expand its retail network across Maharashtra.
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