BrandBuzz
Tanishq Unveils ‘Agalyam’ – A Festive Jewellery Collection Inspired by Tamil Nadu’s Sacred Lamps
Launched ahead of Aadi Perukku, the collection honours Tamil lamp traditions while celebrating the spirit of the modern Tamil woman – the ‘Pudhumai Penn’.
Tanishq, India’s most cherished jewellery brand from the House of Tata, has launched its newest festive collection – ‘Agalyam’, in celebration of the Tamil festival Aadi Perukku. Inspired by the divine symbolism of Tamil Nadu’s traditional lamps, this collection is a tribute to cultural heritage, feminine strength, and timeless elegance.
Drawing from sacred icons such as the Kamatchi Vilakku, Pavai Vilakku, Thooku Vilakku, and Thattu Vilakku, each piece in the Agalyam collection captures the spirit of light, wisdom, and new beginnings. The designs are a poetic blend of traditional South Indian artistry and contemporary sensibilities – reflecting the essence of the ‘Pudhumai Penn’, the modern Tamil woman who honours her roots while forging a bold new path.
Crafted with meticulous detail, the jewellery showcases hallmark elements of Tamil craftsmanship – including Kasu (coin) motifs, Rava textures, Nakashi carvings, and classic gemstone settings. With prices starting from Rs. 60,000, the collection offers a luxurious yet culturally resonant experience.
Speaking about the launch, Arun Narayan, Vice President – Category, Marketing & Retail, Tanishq, Titan Company Limited, shared:
“Tamil Nadu holds a special place in Tanishq’s legacy – home to our first store and manufacturing unit. With Agalyam, we celebrate the sacred light of Tamil tradition and the strength, grace, and pride of every Pudhumai Penn.”
To mark the festive season, Tanishq is also offering limited-time promotions:
- Up to 20% off on gold and diamond jewellery (T&C apply)
- Gold exchange offer: Exchange old gold bought from any jeweller
The Agalyam collection is now available at Tanishq stores across India.
More than just adornment, Agalyam is a celebration of heritage, empowerment, and new beginnings—crafted for women who carry their culture with pride and walk forward with confidence.
BrandBuzz
Kalyan Jewellers Launched Its All-New Showroom In Gondia, Maharashtra
Offers A Luxurious Shopping Experience In A World-Class Ambience
Kalyan Jewellers, one of India’s most trusted and leading jewellery companies, has expanded its presence with the launch of a brand-new showroom in Gondia on 15th April 2026.
The newly opened showroom showcases a wide array of exquisite designs across Kalyan Jewellers’ diverse collections, catering to varied customer preferences. With its state-of-the-art facilities and world-class ambience, the store promises a truly elevated and seamless shopping experience for its patrons.
Commenting on the new showroom, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said:
“With the launch of our all-new Kalyan Jewellers’ showroom in Gondia, the aim is to create a holistic ecosystem and cater to the distinct needs of our customers, enhancing their shopping experience. We aspire to continue reinventing ourselves, providing customers with world-class ambience, while staying true to the company’s ethos of trust and transparency. At Kalyan Jewellers, we will continue to offer a vast range of exquisite and unique jewellery designs with a focus on quality and service.”
Celebrating the launch, Kalyan Jewellers has announced an exclusive offer of upto 50% off on Making Charges. The brand’s Special Gold Board Rate, the lowest in the market and uniform across all company showrooms, will also be applicable to these purchases for a limited period.
All jewellery retailed at Kalyan Jewellers is BIS hallmarked and undergoes multiple purity tests. Additionally, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, which guarantees gold purity, free lifetime maintenance of ornaments, detailed product information and transparent exchange and buy-back policies – reaffirming the brand’s commitment to providing customers with the very best.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery), and the recently launched Lila (Coloured Stones and Diamond Jewellery).
Kalyan Jewellers Launched Its All-New Showroom In Gondia, Maharashtra
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