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Tanishq Unveils ‘Agalyam’ – A Festive Jewellery Collection Inspired by Tamil Nadu’s Sacred Lamps

Launched ahead of Aadi Perukku, the collection honours Tamil lamp traditions while celebrating the spirit of the modern Tamil woman – the ‘Pudhumai Penn’.

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Tanishq, India’s most cherished jewellery brand from the House of Tata, has launched its newest festive collection – ‘Agalyam’, in celebration of the Tamil festival Aadi Perukku. Inspired by the divine symbolism of Tamil Nadu’s traditional lamps, this collection is a tribute to cultural heritage, feminine strength, and timeless elegance.

Drawing from sacred icons such as the Kamatchi Vilakku, Pavai Vilakku, Thooku Vilakku, and Thattu Vilakku, each piece in the Agalyam collection captures the spirit of light, wisdom, and new beginnings. The designs are a poetic blend of traditional South Indian artistry and contemporary sensibilities – reflecting the essence of the ‘Pudhumai Penn’, the modern Tamil woman who honours her roots while forging a bold new path.

Crafted with meticulous detail, the jewellery showcases hallmark elements of Tamil craftsmanship – including Kasu (coin) motifs, Rava textures, Nakashi carvings, and classic gemstone settings. With prices starting from Rs. 60,000, the collection offers a luxurious yet culturally resonant experience.

Speaking about the launch, Arun Narayan, Vice President – Category, Marketing & Retail, Tanishq, Titan Company Limited, shared:

“Tamil Nadu holds a special place in Tanishq’s legacy – home to our first store and manufacturing unit. With Agalyam, we celebrate the sacred light of Tamil tradition and the strength, grace, and pride of every Pudhumai Penn.”

To mark the festive season, Tanishq is also offering limited-time promotions:

  • Up to 20% off on gold and diamond jewellery (T&C apply)
  • Gold exchange offer: Exchange old gold bought from any jeweller

The Agalyam collection is now available at Tanishq stores across India.

More than just adornment, Agalyam is a celebration of heritage, empowerment, and new beginnings—crafted for women who carry their culture with pride and walk forward with confidence.

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BrandBuzz

Tiffany & Co. Unveils Blue Book 2026 ‘Hidden Garden’ In A Spectacular New York Showcase

A Star-Studded Evening at the Park Avenue Armory Celebrates Nature-Inspired High Jewellery, Reimagining the Legacy of Jean Schlumberger Through Rare Gemstones and Contemporary Artistry.

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Tiffany & Co. unveiled its Blue Book 2026: Hidden Garden collection with an elegant, star-studded evening at the iconic Park Avenue Armory. The event brought together an impressive guest list, including Teyana Taylor, Connor Storrie, Naomi Watts, Amanda Seyfried, Gabrielle Union, Dwayne Wade, Rosé, Gretty Lee, and Mariah Carey, who also delivered a special performance during the evening.

The showcase unfolded as a seamless blend of jewellery, fashion, and immersive storytelling. Models presented the collection dressed in creations by Sarah Burton for Givenchy, set against a lush indoor garden concept that mirrored the inspiration behind the collection. Guests were treated to a curated dining experience surrounded by abundant floral installations, enhancing the atmosphere of an enchanted garden brought to life.

At the heart of the collection lies the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer of High Jewellery. Building on the legacy of Jean Schlumberger, the collection revisits his fascination with nature, translating elements like blossoms, butterflies, birds, and grasshoppers into intricate high jewellery pieces adorned with extraordinary gemstones. The garden, long a source of inspiration for Schlumberger, is reimagined here with renewed vibrancy and detail.

Among the standout highlights are new interpretations of the iconic Bird on a Rock motif, a design synonymous with Schlumberger’s legacy. These pieces now appear in vivid new colourways, perched atop stones such as chrysoprase and aquamarine, forming part of a suite that includes a necklace with a convertible brooch, bracelet, earrings, and ring. Alongside this, the Butterfly chapter captures movement and delicacy through diamond-studded wings, while the Bee chapter draws from the historic Two Bees ring, presenting bold new designs with honeycomb-inspired structures and a striking internally flawless diamond exceeding 10 carats.

The narrative continues with the reintroduction of the Paradise Bird, a rare motif originally conceived in 1962. This year’s interpretation sees the design evolve into vibrant new creations set on striking gemstones, featuring a rich palette of turquoise, emeralds, sapphires, and tsavorites. These pieces echo Schlumberger’s fascination with the natural world, shaped by his travels and personal experiences, including time spent at his home in Guadalupe.

The choice of venue added another layer of meaning to the evening. The Park Avenue Armory shares a historic connection with the maison, as Louis C. Tiffany was commissioned in 1881 to design parts of the Armory, including the Silver Room and Historic Veterans Room. This heritage connection underscored the brand’s ability to bridge past and present seamlessly.

With Blue Book 2026: Hidden Garden, Tiffany & Co. not only celebrates its rich design heritage but also pushes creative boundaries, transforming nature’s fleeting beauty into enduring high jewellery masterpieces that feel both timeless and distinctly contemporary.

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