BrandBuzz
Lukson Unveils ‘The Exquisite Emerald’: For the Woman Who Leads
She is unyielding. She leads with clarity, commands with quiet confidence, and wears her legacy like a crown.
Lukson, India’s next-gen lab-grown diamond brand, proudly introduces The Exquisite Emerald a striking new collection that celebrates the bold beauty of emerald-cut diamonds. Inspired by the sharp edges and refined brilliance of women who lead, the collection features sculptural silhouettes that radiate strength, clarity, and timeless elegance.
From sleek studs and powerful solitaires to bands and statement bracelets, each piece is designed to mirror the bold geometry of emerald cuts, a reflection of unwavering vision and inner grit.
“This collection is for women who don’t just wear jewellery they wear purpose. The emerald cut felt like the perfect metaphor for feminine power: bold, refined, and quietly commanding,” says Anand Lukhi, Founder & CEO of Lukson.
Crafted in-house using SGL-certified, ethically lab-grown diamonds and set in 14K and 18K gold, The Exquisite Emerald stays true to Lukson’s DNA: clean design, sustainable materials, and intentional luxury for every day.
“With The Exquisite Emerald, we wanted to redefine power dressing in the jewellery space,” adds Vedant Lukhi, Co-founder of Lukson. “These pieces are not just beautiful, they’re empowering. They reflect the resilience, poise, and brilliance of today’s women.”
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”
Jithendra Vummidi, Managing Partner, VBJ, added:
“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
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