BrandBuzz
Tanishq Unveils ‘Agalyam’ – A Festive Jewellery Collection Inspired by Tamil Nadu’s Sacred Lamps
Launched ahead of Aadi Perukku, the collection honours Tamil lamp traditions while celebrating the spirit of the modern Tamil woman – the ‘Pudhumai Penn’.
Tanishq, India’s most cherished jewellery brand from the House of Tata, has launched its newest festive collection – ‘Agalyam’, in celebration of the Tamil festival Aadi Perukku. Inspired by the divine symbolism of Tamil Nadu’s traditional lamps, this collection is a tribute to cultural heritage, feminine strength, and timeless elegance.
Drawing from sacred icons such as the Kamatchi Vilakku, Pavai Vilakku, Thooku Vilakku, and Thattu Vilakku, each piece in the Agalyam collection captures the spirit of light, wisdom, and new beginnings. The designs are a poetic blend of traditional South Indian artistry and contemporary sensibilities – reflecting the essence of the ‘Pudhumai Penn’, the modern Tamil woman who honours her roots while forging a bold new path.
Crafted with meticulous detail, the jewellery showcases hallmark elements of Tamil craftsmanship – including Kasu (coin) motifs, Rava textures, Nakashi carvings, and classic gemstone settings. With prices starting from Rs. 60,000, the collection offers a luxurious yet culturally resonant experience.
Speaking about the launch, Arun Narayan, Vice President – Category, Marketing & Retail, Tanishq, Titan Company Limited, shared:
“Tamil Nadu holds a special place in Tanishq’s legacy – home to our first store and manufacturing unit. With Agalyam, we celebrate the sacred light of Tamil tradition and the strength, grace, and pride of every Pudhumai Penn.”
To mark the festive season, Tanishq is also offering limited-time promotions:
- Up to 20% off on gold and diamond jewellery (T&C apply)
- Gold exchange offer: Exchange old gold bought from any jeweller
The Agalyam collection is now available at Tanishq stores across India.
More than just adornment, Agalyam is a celebration of heritage, empowerment, and new beginnings—crafted for women who carry their culture with pride and walk forward with confidence.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.