Tanishq, India’s most cherished jewellery brand from the House of Tata, has launched its newest festive collection – ‘Agalyam’, in celebration of the Tamil festival Aadi Perukku. Inspired by the divine symbolism of Tamil Nadu’s traditional lamps, this collection is a tribute to cultural heritage, feminine strength, and timeless elegance.

Drawing from sacred icons such as the Kamatchi Vilakku, Pavai Vilakku, Thooku Vilakku, and Thattu Vilakku, each piece in the Agalyam collection captures the spirit of light, wisdom, and new beginnings. The designs are a poetic blend of traditional South Indian artistry and contemporary sensibilities – reflecting the essence of the ‘Pudhumai Penn’, the modern Tamil woman who honours her roots while forging a bold new path.

Crafted with meticulous detail, the jewellery showcases hallmark elements of Tamil craftsmanship – including Kasu (coin) motifs, Rava textures, Nakashi carvings, and classic gemstone settings. With prices starting from Rs. 60,000, the collection offers a luxurious yet culturally resonant experience.

Speaking about the launch, Arun Narayan, Vice President – Category, Marketing & Retail, Tanishq, Titan Company Limited, shared:

“Tamil Nadu holds a special place in Tanishq’s legacy – home to our first store and manufacturing unit. With Agalyam, we celebrate the sacred light of Tamil tradition and the strength, grace, and pride of every Pudhumai Penn.”

To mark the festive season, Tanishq is also offering limited-time promotions:

• Up to 20% off on gold and diamond jewellery (T&C apply)
• Gold exchange offer: Exchange old gold bought from any jeweller

The Agalyam collection is now available at Tanishq stores across India.

More than just adornment, Agalyam is a celebration of heritage, empowerment, and new beginnings—crafted for women who carry their culture with pride and walk forward with confidence.