JB Insights
Tanishq Celebrates A New Era of Sparkle Where Brilliance Meets Transparency
In partnership with De Beers to launch the Tanishq Diamonds Expertise Centre — putting knowledge and trust in the hands of every customer
Tanishq, India’s most trusted jewellery brand, in partnership with De Beers Group, has unveiled the first-ever Tanishq Diamonds Expertise Centre a first of its kind initiative that flips the script on long-held myths and redefines the diamond buying journey through trust, transparency, and technology. To mark the beginning of this new era of sparkle, Tanishq hosted an unforgettable evening that celebrated the spirit of the modern Tanishq Woman—empowered, self-assured, and uncompromising in her choices. The event was a tribute to her evolving identity and her refined eye for authenticity, craftsmanship, and meaning.
This industry-first initiative addresses a long-standing consumer need by introducing a transparent, in-store diamond evaluation process. Using cutting-edge tools, it simplifies the assessment of diamond quality and origin, offering real-time assurance and peace of mind to customers. With this bold step, Tanishq reaffirms its leadership in the jewellery space by setting a new industry benchmark for diamond transparency—empowering customers with clarity, confidence, and care throughout their buying journey. The launch event was a powerful reflection of Tanishq’s unwavering commitment to authenticity, education, and innovation, bringing to life its vision of transforming how India experiences natural diamonds.




The Tanishq Diamonds Expertise Centre introduces a multi-tool setup featuring five advanced devices that evaluate key aspects of a diamond — including light performance, origin, inclusions, and laser markings. By bringing this state-of-the-art evaluation process into the store, Tanishq has placed the power directly in the hands of the customer. No longer reliant solely on verbal assurances, customers can now see the science behind the sparkle for themselves, engaging in every step of the journey with clarity and confidence. Among these tools, the Lightscope measures a diamond’s light performance, which directly correlates to its sparkle — allowing customers to choose not just any diamond, but one that shines with exceptional brilliance. The SynthDetect guarantees authenticity by accurately distinguishing between natural and other alternatives, giving buyers complete peace of mind. By combining cutting-edge technology with expert guidance, Tanishq transforms complex gemological data into simple, visual insights — giving customers not just information, but true empowerment. This marks a powerful shift, from passive buying to informed choosing, where every diamond is selected with transparency, trust, and certainty.


To celebrate the launch of this industry-first initiative, Tanishq hosted a spectacular gala evening that brought the vision of the Tanishq Diamonds Expertise Centre to life in the most dazzling way. The event featured a curated exhibition of the brand’s most exceptional collections, including the rarest of rare Natural Diamonds crafted around the single gemstone, which is unique in nature. Each design is a singular masterpiece and one of its kind in the whole world. The Etheral Wonders collection offers an ultra-luxurious fusion of tradition and modernity. The Radiance In Rhythm collection is a masterclass in craftsmanship, from the superior quality of natural diamonds to the thoughtful design language and unique setting styles, which was launched at the global platform, the Paris Couture Week.
The star-studded celebration saw timeless icon like Sushmita Sen, along with the celebrated Indian actress Fatima Sana Shaikh and the effortlessly elegant Sapna Pabbi alongside industry leaders and diamond enthusiasts, grace the occasion adding glamour to an already brilliant night. The evening culminated in a striking fashion show where each creation lit up the runway, highlighting the artistry, precision, and storytelling behind Tanishq’s natural diamond collections. The show captured the past, present, and future of Tanishq Diamond’s journey, tracing its evolution in design, craftsmanship, and customer trust. More than just a display of exquisite jewellery, the celebration embodied Tanishq’s commitment to transforming the diamond buying experience — where every stone reflects rarity, brilliance, and timelessness.

Speaking on the occasion, Ajoy Chawla, CEO, Tanishq, Titan Company Ltd.said, “With the launch of the Tanishq Diamonds Expertise Centre, our aim is to set a new standard in natural diamond retail — one that goes beyond traditional display and transforms the buying journey into a transparent, educational, and truly immersive experience. By putting the power of information in our customers’ hands, we are enabling them to understand every facet of the diamond they choose — from its craftsmanship and sparkle to its origin and authenticity. At Tanishq, the customer is at the heart of every innovation, and this initiative is a bold step towards empowering them with real-time information through cutting-edge technology and expert guidance.”
Amit Pratihari, Managing Director, De Beers India further added, “Choosing a natural diamond is a deeply personal, emotional experience. Today we embark on a transformative chapter in jewellery retail—one that mirrors the essence of natural diamonds: Real, Rare, Responsible. At the De Beers Group, we are committed to empowering Tanishq stores with world-class diamonds‑expertise, ensuring Indian consumers receive a premier in‑store experience with cutting‑edge technology to authenticate every natural diamond, fostering trust and transparency”

Gold and silver ended lower on the week despite sharp intraday rebounds, with price action reflecting continued volatility and fragile positioning rather than a sustained recovery. In the absence of a definitive macro catalyst, a broad-based decline across equities and cryptocurrencies prompted investors to raise liquidity, briefly dragging gold below the key $5,000 per ounce threshold. Non-yielding assets came under pressure as earlier stronger-than-expected US employment data pushed expectations for the first Federal Reserve rate cut further into midyear, reducing the appeal of bullion. Sentiment shifted, however, after inflation data showed annual CPI slowing to 2.4% and core inflation easing to 2.5%, reviving dovish expectations. The softer inflation print weighed on Treasury yields and pressured the dollar, allowing gold to recover toward the $4,990 region. Silver experienced similar turbulence, sliding sharply during the liquidation phase before rebounding above $76 per ounce, though it remained on track for another weekly decline.

Gnanasekar Thiagarajan
Introduction:
Gold finished the period under pressure despite sharp rebounds, with price action dominated by cross-asset volatility and shifting rate expectations. After initially recovering more than 2% on softer-than-expected US inflation, bullion briefly pushed back toward the $5,000–$5,020 region as annual CPI slowed to 2.4% and core inflation eased to 2.5%, reinforcing expectations of multiple Federal Reserve rate cuts this year. Lower yields and a softer dollar provided near-term relief, reviving the structural appeal of non-yielding assets.
However, gains proved fragile as the dollar rebounded and gold slipped back below $5,020, underscoring hesitation around the psychological $5,000 threshold. Earlier strength in US labor data had already delayed expectations for the first rate cut toward midyear, capping upside momentum. Markets now await further guidance from FOMC minutes, GDP data and the core PCE print, while geopolitical developments — including renewed US-Iran nuclear talks and broader Middle East tensions — continue to shape safe-haven flows.
Silver tracked gold’s volatility but continued to underperform structurally, remaining in a corrective phase after January’s extreme surge. The metal rebounded nearly 3% on softer inflation data and firmer rate-cut expectations, briefly moving back above $76 per ounce, but gains faded as liquidity stayed thin amid China holidays and broader risk sentiment remained fragile. Heavy speculative positioning left silver exposed to sharp reversals, and prices are still far below late-January highs above $120 after the collapse toward the mid-$60s. While lower yields and debasement concerns offer underlying support, near-term trade points to consolidation rather than a swift return to the prior rally.
Gold and Silver:
Gold fell below $5,020 per ounce on Monday after rising more than 2% in the previous session, following weaker-than-expected US CPI data. The soft inflation print reinforced expectations for Federal Reserve rate cuts this year, with markets now pricing in slightly more than two reductions. Investors are awaiting the release of FOMC meeting minutes, the US GDP advance estimate, and PCE inflation data for further clues on the timing of the next rate cut. On the geopolitical front, traders are monitoring nuclear talks between the US and Iran, as well as US-led negotiations aimed at ending the war in Ukraine, both scheduled to resume on Tuesday. Developments in these areas could influence risk sentiment and safe-haven demand. Despite recent volatility, the precious metal remained supported by ongoing geopolitical uncertainty, strong central bank buying, and investor flight from sovereign bonds and currencies.
Silver March
Silver fell more than 1% toward $76 per ounce on Monday, reversing gains from the previous session, although trading volumes were subdued due to market holidays in the US, China and other countries. On Friday, the metal had jumped nearly 3% after soft US inflation data reinforced expectations that the Federal Reserve will cut interest rates later this year. Markets are currently pricing in a Fed rate cut in July, with a strong probability of a move in June. Investors now turn to the latest Fed minutes and the Fed-preferred core PCE price index report for further guidance on the US monetary outlook.
Meanwhile, mainland China’s markets are closed this week for the Lunar New Year holiday. Chinese traders had driven a speculative surge in precious metals in recent weeks, prompting authorities to curb market risks through various measures. Silver peaked above $120 an ounce in late January before falling to around $64 earlier this month as sentiment reversed.
Gold April
Technical View: $4996. Weekly chart shows a strong underlying uptrend with price holding well above the short-term moving averages and momentum expanding positively. The recent pullback appears corrective, with support seen near $4886/4878; holding above this zone keeps the broader structure intact for a move towards $5460. A decisive break below $4765 will be the first sign of deeper corrective pressure.
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