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Swarovski Achieves 6% Growth To $2.26 bn in 2025

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Swarovski’s turnaround is sparkling brighter than ever, clocking 6% year-on-year organic growth in 2025 as its bold “LUXignite” strategy ignited real dividends. The Austrian family gem generated €1.97 billion ($2.26 billion) in revenue, fueled by its global network of 2,300 boutiques.

Pioneering “pop luxury” since 2022, the precision-cut crystal powerhouse shifted gears to jewelry-led dominance, supercharged by Grammy queen Ariana Grande’s 2023 ambassador gig—fusing high fashion with pop culture magic.

CEO Alexis Nasard said, “Our consistent progress continued in 2025 despite a challenging environment, as we delivered broad-based topline growth, strengthened profitability, and improved cash generation, while reaching new heights of brand desirability and anchoring the Swarovski brand as a cultural icon in the pop luxury space. The execution of the LUXignite strategy is delivering as intended.”

Growth lit up everywhere: Growth was broad-based across all regions and channels, led by North America, which rose 10%. The company also saw strong performance in its directly operated channels, including branded boutiques and its e-commerce platform. Swarovski said its business-to-consumer jewelry division continued to outperform the broader market, while its B2B segment benefited from renewed commercial plans and optimized manufacturing capacity. EBITDA climbed 12% on robust cash flows.

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International News

Precious Metals See Profit-Taking On Firmer Dollar, Cooling Crude Prices

Geopolitical Optimism Triggers Risk Premium De-escalation

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Precious metals are witnessing a bout of profit-taking this Thursday, with Comex gold slipping 1% to $4,507 and silver tracking lower by 1.58% to $71.49. The intraday cooling comes as investors weigh a firmer dollar against a backdrop of shifting geopolitical narratives and cooling crude prices.

The primary driver for the morning’s retreat appears to be a cautious de-escalation in risk premiums. Reports that Tehran is reviewing a U.S. proposal to end the ongoing conflict have injected a dose of optimism into the markets, softening the immediate “flight to safety” that has bolstered bullion recently. Gold briefly touched levels near $4,498 earlier in the session before finding minor support.

Analysts attribute silver’s underlying strength to a combination of industrial demand and its role as a macroeconomic hedge. Market experts suggest that the current volatility is likely intermittent. The overarching trend remains anchored by a weakening dollar and expectations that central banks may ease off aggressive interest rate hikes.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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