National News
SRK Sets New Benchmark in Sustainability by Achieving Reduction in GHG Emissions
Shree Ramkrishna Exports (SRK), a global leader in natural diamond crafting and exports, has set a new benchmark in sustainability by achieving a 34% reduction in greenhouse gas (GHG) emissions per carat compared to the global industry average.
This achievement, announced on International Reducing CO2 Emissions Day, which is celebrated on January 28 every year, has been independently verified and validated by Deutsch Quality Systems (India) Private Limited, a renowned ISO certification body, ensuring compliance with international standards such as the Greenhouse Gas Protocol, ISO 14064 and ISO 14067.
As of November 2024, SRK recorded emissions of just 70.49 kgCO2e per carat of natural diamond, setting a significant benchmark. It is now focused on further reducing emissions by expanding the use of renewable energy, particularly solar power across its facilities.
SRK, known for its innovative approach and commitment to sustainability, operates with a “cradle-to-grave” strategy that covers every stage of the diamond lifecycle from raw material extraction to the end-of-life phase. This comprehensive effort positions SRK as a pioneer in driving environmentally responsible practices within the diamond industry.
Dr Nirav Mandir, Chief Human Capital & Sustainability Officer at SRK said, “We are committed to creating a positive and lasting impact, not just for our business but for the global natural diamond industry. By addressing Scope 1 and Scope 2 emissions and now targeting Scope 3, we are building a sustainable future that will benefit both our industry and the planet.”
In May 2024, SRK was recognized as the world’s first company to operate with Net-Zero Energy, which was achieved by the adoption of renewable energy sources like rooftop solar power, along with waste management and sewage treatment initiatives that have drastically reduced its carbon footprint. Its Net-Zero efforts for water, waste and carbon are underway. SRK achieved LEED Platinum certification for its green buildings and also leads the industry with the highest number of ISO certifications, demonstrating its focus on quality, environmental responsibility, and health and safety.
With its pioneering efforts, SRK is leading the way in reshaping the natural diamond industry, demonstrating that luxury can coexist with sustainability and driving the world toward a more sustainable future.
National News
De Beers Group and Mumbai Indians Women Champion Intention and Excellence
A Partnership Celebrating Resilience and Self-Belief: How Natural Diamonds Inspire the Pursuit of Excellence On and Off the Field
De Beers Group is celebrating the power of intention, focus, and self-belief through its collaboration with the Mumbai Indians Women in the Women’s T20 League. The partnership highlights how natural diamonds can serve as anchors for performance, not just on the field, but in life.
Central to this initiative is the Natural Diamond Intention Pendant. Worn close to the heart, it acts as a personal reminder to stay centred, align intention with action, and visualise the best version of oneself. For the Mumbai Indians Women, the pendant is more than jewellery; it helps sharpen focus, embrace resilience, and bring their best game to every moment, on and off the pitch.
“Natural diamonds have always stood for resilience and brilliance. With this collaboration, we wanted to show that they can also be anchors for intention, helping individuals, whether athletes or anyone pursuing personal goals, visualise their best selves and bring focus to what matters most,” says Toranj Mehta, VP – Marketing, De Beers India.
Formed over billions of years under immense pressure, natural diamonds embody transformation, endurance, and focus—qualities mirrored in elite athletes and in the pursuit of personal ambition. Through this collaboration, De Beers frames diamonds not only as objects of beauty, but as companions in intentional living, inspiring confidence, clarity, and the pursuit of excellence.
The message is universal. Whether pursuing success in sport, work, or creative expression, clarity of intention is a quiet yet powerful differentiator. De Beers highlights a modern perspective on natural diamonds—one that speaks to focus, belief, and becoming the best version of oneself, on the field and in life.
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